Positioning of Little Red Book Platform: In June 20 13, Little Red Book was established in Shanghai. Different from other e-commerce platforms, Xiaohongshu started from the community. At first, I mainly shared my experience in the field of beauty and skin care. Later, information about sports, travel, home, hotels and workplaces gradually appeared, involving all aspects of life. The community is a barrier to the little red book, and it is also a place that other platforms cannot copy. After many changes, the registered users of Xiaohongshu exceeded 200 million, the daily active users exceeded10 million, and the daily exposure of notes reached1400 million. We have always said that where there is traffic, there is money. A high-quality ugc platform like Xiaohongshu is definitely an important position for us to do content marketing. Portrait of Xiaohongshu's users: Xiaohongshu has positioned itself as a community platform. Through the search data, it is found that female users account for the vast majority, while male users are less than 15%. In terms of age, users under the age of 24 and between the ages of 24 and 35 account for 80% of the total users. In other words, young women in first-tier cities after 1990s are the mainstream users of Little Red Books. This group of people have one thing in common, that is, high loyalty and strong purchasing power. Someone once said: Internet business, women's business is bigger than dogs and men, women's money is also the best, and women's business is also the most worthwhile. If your product or service is geared to women, then Little Red Book is definitely the position you must make. Xiaohongshu has a strong cargo capacity, which is simply a grass planting base for contemporary young women. Whether you are eating, drinking, exercising, dressing up, or traveling, many bloggers will pay attention to you, such as what skin care products you bought today, what food you ate, and which hotel you went to and found very useful. I think it's good. Xiaohongshu's fans have the strongest shopping attributes, and the value of female powder is the highest in the whole internet circle, so Xiaohongshu has become the first choice for many people to drain, and we certainly can't miss it. Some friends may have used the little red book and found it invalid, or it was limited by the platform just after it was released. In fact, the operation of Xiaohongshu is not just a simple post bar. If you want to have a real effect on the drainage of the little red book, you must study hard and then practice it yourself. Little Red Book Operation Pit Avoidance Guide: In short, there is no need to prepare a lot of things for the early drainage of Little Red Book, just a mobile phone. Download the little red book APP in the app store and register with your mobile phone number. Let's talk about the rules and common operational risks. The first is mutual praise. Maybe everyone has seen some mutual praise groups, that is, in a WeChat group, you like it for me and I like it for you. But such an operation may be judged as malicious marketing by Xiaohongshu. The second is the amount of brush. Different people have different views on the amount of brush. Some people think it is ok to brush, and some teachers think it is not. Personally, I don't think you should brush the data when you just joined Xiaohongshu in the early stage. When your fans exceed 5000, you can brush some more. I think it will be safer. The essence of Little Red Book is still a content platform. If your content is good enough, it will never be buried and there is no shortage of talents. If your content is not good enough, it doesn't make much sense. The third is excessive grass planting. Although Xiaohongshu says it is a grass community, it can't be overdone. When your marketing ratio is greater than your share ratio, then your account is even more dangerous. The fourth is material infringement, which is true of any platform. The little red book is copyrighted. If you move the content of other platforms to Xiaohongshu, you may be reported by others. How to obtain specific materials? Don't worry, I'll tell you the fifth one later, which is frequent publishing and frequent deletion. Like Tik Tok, for example, after you post a post, only a few people like it and a few people comment on it, but you should not hide or delete your notes at this time, which is not good. Sixth, malicious marketing. The official explanation of Xiaohongshu is to induce users to like, pay attention to, collect and comment through interest, so we can't obviously guide users to do anything in our notes, and don't over-guide them. Seventh, if you have ten numbers to praise, comment and collect each other, this is not allowed in Little Red Book, and no platform can do this. Eighth, put contraband. Xiaohongshu has forbidden words, such as Putian shoes, purchasing electronic cigarettes, medical devices, and black five products. You are not allowed to send them. The ninth kind is illegal behavior, such as politics, pornography and so on. Little Red Book Platform Recommendation Mechanism: In fact, Little Red Book is essentially a content platform, and its algorithm is similar to headlines and Tik Tok, and it is distributed according to data and user behavior. The logic of drainage is also very simple. Output value, algorithm, recommendation, comment, private message drainage. The system will send labels to everyone and recommend the content he is interested in. When you publish content, Xiaohongshu will recommend your content to the first-class traffic pool. If the primary traffic pool gives you good feedback, such as likes, comments and collections, then he will continue to recommend it to a larger traffic pool, thus extending it. Again, good content is always the core of drainage. Preparation before registration of Xiaohongshu: Regarding the mobile phone and account number, we suggest a phone, a card and an account number. If you only have one or two accounts, it doesn't matter if you use the wireless network. If there are more than three, each account should use a separate flow card. Now the control of the Internet of Things is very strict. It is recommended that you use the regular card of the regular business hall. You can apply for five cards in China Mobile, China Unicom and China Telecom according to your ID cards, totaling fifteen cards. You can use these fifteen cards to register and surf the Internet. After my analysis and research, in Little Red Book, people's numbering is the easiest to do, and it also has the best drainage effect, because after all, Little Red Book is a community platform for sharing life and attaches great importance to sharing. So how to set the number of people? First, determine the field you want to run. For example, if you want to sell beauty products, you should model yourself as an expert in beauty makeup and skin care. For example, if you want to sell men's products, then you should mould yourself as an expert in gender health care. In addition, it is not appropriate to send notes immediately after registration. It is generally recommended to keep the registration number for three to five days. During the registration period, search for keywords in your own industry to browse. For example, you are a WeChat commercial product in the field of entrepreneurial beauty. You just need to search your relevant industry keywords to browse. The more you read, the more content Little Red Book will recommend to you. How to raise the number in the early stage? During the bugkeeping period, we browse more than 30 articles every day, like more than 20 articles, then comment more than 20 articles and collect more than 5 articles, which is our basic requirement for a bugkeeping. In addition, I often say that the highest state of keeping the number is actually either keeping the number or using it as a normal person. The purpose of leaving a number is to let the platform know that you are not a marketing number, but the real little red book account you are using. About the operation of the little red book, I will share it with you for the time being today. If there is anything unclear, you can leave a message below. Brother Xin will reply one by one after seeing it.