1. Pay attention to headlines and hot news.

Create suspense

3. Find a topic as a "tipping point"

4. There are pain points and a sense of story

5. Lay a sound foundation (Mandarin)

◎ Determine the content positioning and do the content well.

1. Make a mountain out of a molehill.

2. Draw lessons from three voiced words (Oh, wow, ha) when conceiving the topic.

3. "Talking with people": the content is popular and colloquial.

4. Dig the voice and relevance of the audience.

5. Refine the short stories in life

Special reminder

1. Valuable ≠ Spreadable.

2. Major Events ≠ Concerns

3. Professional paper media or websites that are too professional and tall and suitable for deep reading.

4. What people are more likely to be moved and accepted must be short stories and opinions that are related to themselves and easy to understand.

5. Broadcast humor, story twists and turns

6. Control program time 10-20 minutes

◎ Planning of different types of program duration and column update frequency.

◎.5-minute program: suitable for short, flat and fast information content.

1. Health tips

2. Life tips

3. Funny jokes

Special reminder

Speak faster, the title should not be too long, and the update frequency should be fast, preferably on a daily shift or 2-3 times a week.

◎ 5- 10 minute program: suitable for short article appreciation, emotional life, event interpretation and knowledge transfer.

◎ 10-20 minute program: a program suitable for conveying a large amount of information and profound views.

1. Tell a story

2. Good book recommendation

3. Interpretation of the event

4.？ Knowledge transfer

◎ 20-30 minute program? : suitable for talking about columns.

1. Speak slowly to create a comfortable listening atmosphere for the audience.

2. Update frequency: 65438+ 0-2 issues per month, which is very popular with advertisers.

3. Follow the "one-minute rule" and try to "retain the audience" within one minute of the program.

4.？ 5- 15 seconds, with or without opening balance.

5. The duration of each program: within half an hour is the best.

6. Long content splits the content, and each episode refines a theme.

7. Pay attention to write a loud title for the topic.

8. The content of the program should be independent.

9. Cut the crap and have plenty of dry goods.

10. The program should be simplified.

◎ Special reminder:

You must pay attention to these things.

1. Replay

1. Number of fans

? 2 .. Subscription quantity

3. Full broadcast rate

4. album ranking

Step 5 listen to time

6. Retention analysis: reflecting the program group is conducive to advertising.

7. Pay attention to the ratio of new listeners to listeners who don't listen to this album.

8. Improve the retention rate, constantly improve the content, increase the update frequency and increase user interaction.

9. Audience analysis: reduce the bounce rate and promote the release at the highest point of listening time.

How to do album content and PPT well

content

1. Not obscure, not too straightforward.

2. Highlight the album personality and leave room for aftertaste.

3. Cover and column keywords

4. Don't take too long

◎ Photo album and PPT production process

1. Upload video, and make audio PPT with horizontal version within 2M.

2. Import audio, import pictures or PPT.

3. Make audio and import audio.

4. Publishing and uploading