The group has nearly 400 employees, including nearly 60 professional product R&D teams and nearly 250 marketing talents, and has many years of planning and marketing management experience.
Yilian Enterprise Group Construction Group developed earlier in the gift industry and took the lead in introducing home (silk quilt) products into the gift channel in China.
It is one of the earliest enterprises that advocate the branding and professional operation of the gift industry in China. Since the birth of 200 1 Yilian brand and its operation by Beijing Yilian Liye Technology Development Co., Ltd., a subsidiary of the Group, the popularity and reputation of Yilian brand in China's home gift group purchase channel have been continuously improved.
Beijing Yilian Liye Company, as a subsidiary of Yilian Enterprise Group, has fully implemented the grand strategic objectives of the group in recent years, and made a series of major breakthroughs in industrial layout, multi-brand development, team building, etc.: Hubei Yilian produced 2 million bed sets of silk products such as silk quilts, the largest silk quilt production base in China started construction, and Hangzhou Yilian R&D logistics center was established with outstanding advantages, which promoted the national marketing academic exchange meeting of Yilian. Through the construction of terminal brand image, products and storefronts, the implementation of these strategic decisions has stabilized the series advantages of Yilian in China gift channel and gift industry, such as R&D, innovation, strong supply, high quality and training. At the same time, the establishment of the terminal image and the launch of the terminal store show that Yilian has extended and enriched from the brand of the gift group purchase channel to the brand of the public.
In 2007, Yilian was awarded a famous trademark in Beijing. As the vice president of the Gift Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, Beijing Yilian Liye Company will continue to strengthen its R&D advantages in the field of home gifts, and at the same time increase the R&D efforts of Yilian Liye business gifts and creative outdoor sports, foot bath and life museum products, and continue to lead the fields of welfare gifts in China, fashion life gifts in promotional gifts and business gifts.
As one of the core industries of Yilian Enterprise Group, the home textile industry officially started in 2003.
Beijing Yilian Mei Jia Household Products Co., Ltd. is the carrier of home textile terminal operation under the group, and the sole exclusive distributor of French healthy home brand "Tilaya" in Chinese mainland.
The company has gathered a large number of top domestic product patterns and craft designers, and through continuous exchanges and cooperation with international professional home textile exhibitions such as Frankfurt and Paris, it has continuously innovated in product research and development and home display; At the same time, reasonable marketing strategies and effective incentives have enabled the brand of Tilaya to expand rapidly, with nearly 65,438+000 stores in large and medium-sized cities across the country.
The home textile industry has a broad market prospect, and the young and energetic Tilaya team will be another powerful profit growth point for the Group.
Silk industry has a long history. Hubei Yilian Sunshine Silk Textile Co., Ltd., a subsidiary of the group, relies on the Dabie Mountain area rich in sericulture resources in China and the national industrial policy of "moving mulberry from east to west". The operation mode of "company+base+farmer" will be adopted to ensure the strong production and supply capacity of sericulture products, and at the same time promote the development of cocoon and silk industry in the whole region and the construction of a harmonious society.
Yilian Silk, as the product supply source of Yilian brand and its own honest sunshine brand, is awarded the honor of advanced silk in China every year for its high-quality original ecological silk products.
Beijing Mars Tianxia Culture Media Co., Ltd. was established in 2007 1 month, which is one of the sunrise enterprises under the Group and the foothold for the Group to set foot in the cultural media industry. Mars Tianxia magazine was founded by Beijing Mars Tianxia, with the aim of "promoting etiquette culture, paying attention to gift industry, serving gift channels and guiding the development of the industry", and the principle of "authority, ideological, knowledge and service" and adopting a brand-new concept. Committed to creating a platform for 10000 gift manufacturers to display corporate image, release investment information and understand industry trends, and creating a garden for 100000 gift sales enterprises to explore business opportunities, obtain new product information, understand partners and improve marketing management capabilities.
It is our eternal mission to advocate win-win cooperation between manufacturers, promote the healthy development of the industry and continuously increase the sales scale of 200 billion yuan gift channels; Helping gift enterprises to make greater achievements and assisting enterprises wishing to make a difference through gift channels to achieve success is our service theme.
Over the past year or so, with the joint efforts of all my colleagues, Gift Win the World has made a major breakthrough and won the title of the first issue of gifts in China, and its prestige and influence in the industry have been continuously improved.
From the initial gift shop to the current standardized corporate operation, from the simple gift trade to the current independent research and development design, from extensive product consignment to the current independent multi-brand strategy, from the past to the professional and dedicated teamwork Yilian Enterprise Group, it has gone through eleven years, step by step.
In the new year, Yilian Enterprise Group will introduce a brand-new performance appraisal system, with target management as the guidance, work plan as the assessment content, execution as the main assessment foothold, and all employees will participate, so as to comprehensively improve the management level and execution of the enterprise, enhance the professionalism and professionalism of employees, and lay a solid foundation for the grand goal of listing the enterprise in five years and the development of employees.
Edit this brief introduction of Beijing Yilian Liye Technology Development Co., Ltd..
Beijing Yilian Liye Technology Development Co., Ltd. (referred to as Yilian Liye) is a large-scale gift enterprise integrating R&D, design, production and sales under Yilian Group.
It has been developed for 12 years. At present, there are independent brands and foreign agent brands such as Yilian, Chuangneng, Yilian Huaxiang, Coco Lok and Shenggan.
At present, the products of Yilian Liye cover traditional home textiles, home furnishing, home improvement, outdoor sports and leisure products, etc. , complete system, many categories, can meet the domestic market demand for welfare gifts, promotional gifts, business gifts, conference and celebration gifts, outstanding functionality and concept, superior brand and value.
Yilian silk has a long-standing reputation in domestic gift channels.
Yilian has successively won the honors of high-grade silk logo in China and famous trademark in Beijing.
Providing customers with high-quality products is the unremitting pursuit of Yilian Liye. As early as 2003, Yilian took the lead in passing the ISO900 1:2000: 2000 international quality management system certification and the ISO14001:2004 international environmental management system certification.
Excellent quality and good brand reputation have won the favor of China Mobile, Suning Appliance, Haier Group, China Petroleum, Bank of China, Samsung Electronics, Hewlett-Packard, Taiping Life Insurance, Southeast Auto, China Merchants Bank and other Fortune 500 companies, and become their long-term strategic partners.
Yilian gift industry has been taking independent innovation for development and opening up channels for * * * as its business philosophy, and actively promoting the standardization and order of the gift industry.
In 2005, Yilian Gift Industry actively promoted the establishment of the National Federation of Industry and Commerce Gift Industry Chamber of Commerce, and became the vice president of the Chamber of Commerce.
Yilian Liye is also an honorary unit of China Consumer Protection Foundation, a well-known brand trusted by consumers, and an underwriting unit of PICC China People's Property Insurance Co., Ltd. ..
On April 6, 2006, Yilian Liye officially signed a contract to become a contributor to the 6th Asian Winter Games, and its products became the exclusive products of the 6th Asian Winter Games.
This indicates that Yilian Liye has stepped onto a brand-new step in enterprise development strategy and brand development strategy. The social popularity and influence of Yilian brand have been further enhanced.
On May 16, 2007, Beijing Administration for Industry and Commerce officially approved 58 trademarks such as "Yilian" as famous trademarks in Beijing, which were specially protected by the Trademark Office of the State Administration for Industry and Commerce. This shows that Yilian Liye Company and its brand have crossed from well-known enterprises and brands in the gift industry to mass enterprises and brands.
On June 23rd, 2007, the Yilian Silk Textile Industrial Park invested by Yilian Liye officially broke ground in Yingshan, a large silk production base in China. Covering an area of 100 mu, it has hundreds of modern silk looms, 380 employees, a supporting mulberry garden base with high quality and high yield 10000 mu and net fixed assets of 51000 million yuan.
Yilian brand product Yilian Gift Industry, as the first company in China gift industry to pour household items such as silk quilts into the gift channel, is well aware of the characteristics of the gift industry: rapidly changing, surprisingly new product demand, general personalized requirements of customers, and different regions present different states due to different national habits and economic development.
With the steady and healthy development of domestic economy, there are more and more commercial activities and social welfare undertakings, and the demand for business gifts is enormous, which provides a broad market prospect for the development of Yilian gift industry.
The product R&D center of Yilian is based in the Yangtze River Delta, which is the most active economy in China. With its unique geographical advantages, it actively exchanges and cooperates with talents in the home textile industry, transforming the ever-changing information and front-end consumption concept into its own strong advantages in resource integration and product integration, and constantly meeting the needs of the gift industry.
Courtesy is the orientation of Yilian's ritual industry.
The company's overall strategy has also changed from focusing on product quality and channel construction in the past to focusing on product quality, product integration, channel construction, solutions and customer service. Yilian Liye is determined to continue to stabilize the product development and brand building of independent brands, and at the same time, systematically integrate all aspects of the company's resources to open up a green channel for customers to solve practical problems.
That is, developing independent brands and acting as agents for outstanding brands at home and abroad; With strong human resources and market resources, we will form a combination of independent research and development of products and integration of existing product resources in the market; Continue to strengthen the combination of channel development and maintenance with the actual needs of system customers.
Product research and development capability
In 2007, Yilian established Hangzhou R&D Center, with 65 core R&D teams from brand home textiles and high-tech enterprises. At present, the company has applied for and owned more than 40 intellectual property rights.
Since July last year, Beijing Yilian Liye Technology Development Co., Ltd. has applied for 44 patents, including 6 invention patents, accounting for13% of the applied patents; 32 utility model patents, accounting for 73% of the declared patents; 6 appearance patents, accounting for14% of the declared patents; At present, 23 patented products have been put into production.
Brand marketing ability
Yilian is the first brand of home textile group purchase channel in China gift industry.
Since 200 1, we have been paying attention to brand building in the industry. At present, the brand design center of Yilian has already possessed considerable strength.
The branding trend of gift purchase coincides with the branding road of Yilian Liye. At present, the five brands of Yilian Liye have high popularity in channels and society, and brand marketing has become the core weapon of company marketing and product research and development.
Scheme planning ability
The solution team of Yilian Liye has gathered nearly 20 outstanding designers and brand-conscious copywriters, and has rich experience in gift market and market research ability.
The planning scheme is customer-oriented, practical and targeted.
Business operation ability
The business system of Yilian Liye was established earlier and its operation was standardized.
At present, more than 65,438+00 commercial specialists have provided peer-to-peer services to various regions, with fast price verification, accurate order generation and full penetration of marketing policies and product knowledge into the channels.
"Daily logistics broadcast" system ensures the timeliness and accuracy of logistics.
Channel development ability
Since 2000, Yilian Liye has carried out extensive channel development nationwide, and the academic marketing organization Yilian Marketing Academic Exchange Conference is the intangible assets of the company.
Through the itinerant training of the company's external and internal lecturers, the characteristics of China's gift industry, industry characteristics, product characteristics and customer characteristics were intensively disseminated, which promoted the growth and maturity of the industry and brought nearly 5,000 loyal dealer network groups to the company.
In addition, the company has nearly 100 marketing managers and sales front-line managers to develop and maintain customers. Every year, the company's customer base is constantly growing and updated in time.
Yilian brand Yilian home textile brand is a subsidiary of Yilian Liye, which has attracted much attention since the birth of 200 1 in China gift industry.
As the first brand in China gift industry to advocate and promote silk culture, silk products and home textile products, Yilian has been committed to doing professional things with professional heart. Up to now, the gift channel product line of Yilian brand includes silk quilt series, bamboo fiber series, home textile series and summer sleeping mat series.
Yilian Liye Creative Brand
"Creative life, unlimited energy!" Over the years, Chuangneng has been looking for inspiration and ideas for product research and development from the public life, actively catering to the modern people's personalized life concept of health, fashion, convenience, relaxation and leisure, and committed to providing serialized products and services for people living in a fast-paced life.
It is undoubtedly superficial that the brand of Yilian Huaxiang under Yilian Liye equates "classic" with "ancient".
Now let's just talk about the "classic three elements"-clothing love, floral fragrance, towel and vanilla, towel and chocolate soap, towel and loofah cheese, towel and cocoa buckle, towel and sportsmanship, and the combination of towel and traditional culture. You can do anything you want!
Yilian Liye's Cocoa Lekou brand loves a person and a home! Cocoa lock crisper, the crowning touch of life, brings you not only fresh and delicious food, but also a gentle love.
Having a good appetite and keeping a healthy body is the ultimate concern for you and your family! Coke life, buckle in it! Selected environmentally friendly and harmless materials, heat-resistant and flame-retardant, humanized sealing buckle design, to ensure food.
The Shenggan cultural brand under Yilian Liye misses me. With a history of 5,000 years, how many immortal magical legends have been handed down from the same era, how many splendid cultural details are closely related, how many profound Chinese civilizations have accumulated, and how many immortal elves and immortal gods of our nation have been derived! As the century goes by, the rivers and mountains in Wan Li will never be forgotten when standing on the other side of history. It is this news report edited by this nation. Elaine is committed to helping the 2009 China Open.
On September 10, 2009, the press conference of the 2009 China Open was held in Shangri-La Hotel, Beijing. The brand-new 2009 China Open Championship trophy was unveiled collectively. The classic trophy created by the national treasure masters vividly uses the elements of China's historical relics to interpret China's charm, bringing fresh and unique Chinese style to the upgraded China Open, and will present the most respected China courtesy to the champion players.
The 2009 China Open Tennis Tournament will be held in Lotus Stadium on10.2.
At present, all the sponsors related to the event have been released.
Beijing Yilian Liye Technology Development Co., Ltd. has become the designated supplier of home textile products in this competition, and is in line with China Net, constantly pursuing self-breakthrough and transcendence.
In 2009, China Open was fully upgraded to the top competition in Asia, attracting the sponsorship of top brands in the world.
Mercedes-Benz (China) and Beijing Benz once again supported the 2009 China Open as main sponsors, leading platinum sponsors Rolex, Sony Ericsson, Kappa, Lenovo ThinkPad and Yilian Liye to shine with top tennis players and surpass themselves.
Yilian became the only designated supplier of home textile products of China Net in 2009. During this year's China Open competition, China Open suppliers John, Cha Yuan and Element.
Suppliers such as fresh (new elements), Xianlin, Nestle, Baxi, Mengniu and Coca-Cola provided delicious food and cool drinks for the audience, which added energy for the audience to enjoy the holiday.
Prince, Philo, boss
, Wilson, Yilian Liye, Dixintong and other brands provide services such as balls, rackets, threaders, leisure bags, textiles and communication equipment for the China Open competition, ensuring the smooth progress of the China Open competition and allowing fans to enjoy tennis fun equipment.
Prudential Life's insurance services ensure the safety of the spectators and events in China Open, and Delta, as an aviation service provider, provides convenience for players and fans to travel to and from all over the world.
Jintang Jun Kiln and National Road Gold are unique gifts in China, as well as advanced Jun porcelain gifts and trophies of China Net.
Yilian joins hands with China Net.
As the only supplier of home textile products in this competition, Yilian will provide the best home textile products for the athletes in this competition.
Top Yilin silk quilt, multi-purpose quilt, floral towel and other industry-leading products will be unveiled at the event site, giving athletes the warmest and most intimate care in the cool autumn.
Peng Shanchao, Chairman of Beijing Yilian Liye Technology Development Co., Ltd. said: "Yilian officially became a supplier of China Net in 2009 and joined China Net. This will be another joint effort of Yilian brand and sports events after the Asian Winter Games.
The 2009 China Open is a new era of China Open and an important achievement in the development of Beijing's sports industry. It will not only effectively continue the international influence formed by the Olympic Games, but also make greater contributions to enhancing Beijing's influence as an international city on the new platform of the world's top events.
"detailed report
Tennis is not only a sport, but also a fashionable lifestyle. China Tennis Open attracts more and more fashionistas with its unique China style.
At the press conference, the China Net Fashion Team headed by the famous musician Shen Yongge was officially announced, and members of China Net Fashion Team 15 were present to celebrate, which was amazing.
Senior leaders of Yilie and 0/5 members of China Open Fashion Team/KLOC-0, including China's famous fashion performance director, Mao Mao, the general director of the China Division of the 55th-57th World Beauty Contest, Yang Kun, a famous musician from China, and Guan Qi, the 53rd world runner-up, held a shining press conference, explaining the harmonious integration of tennis and fashion with a brand-new concept.
Yilian joins hands with China Net.
At present, the fashion team of China Net has attracted a team of more than 40 people, all of whom are China fashion elites. They are the focus figures who love tennis and have a good public image in the fashion circle, including domestic top professional models, domestic famous international beauty pageant champions, fashion media leaders, fashion designers, fashion stylists, large-scale fashion event directors and other fashion trend leaders.