1, the market scale continues to grow, and industry supervision is gradually strengthened.
With the improvement of people's living standards, the rise of "Yan value economy" in the new era and the general formation of aesthetic consciousness, people's consumption demand for cosmetics, skin care, hair care and other life beauty products is strong, which has promoted the continuous expansion of China's beauty and hairdressing industry.
2, brand awareness, industrial chain will gradually improve.
At present, the brand awareness of China's beauty and hairdressing industry is not strong, there are few leading brand enterprises above designated size, and there are no brand enterprises with standardized management like Europe, America, Japan and South Korea in the industry. Therefore, many enterprises have a short life cycle in the fierce competition, and the closing rate of many traditional general stores that make a living by handling cards is increasing year by year.
3. Lack of market management and industry confusion.
However, with the rapid development of China's beauty salon market, the chaos such as selling cards, asking exorbitant prices, compulsory consumption, false propaganda and running away has become more serious.
4. A large number of enterprises in the industry poured in, and the market scale grew steadily.
At present, the "face value economy" in the new consumption era in China is relatively hot, and the demand for beauty and hairdressing services is increasing, so the beauty and hairdressing industry has poured into a large number of enterprises.
5. Regional competition: There are many stores in high-speed cities, and the average unit price of stores in new first-tier cities is the highest.
From the perspective of regional competition, the average number of beauty salons in first-tier and new first-tier cities in China is relatively large, and the average number of beauty salons in first-tier cities is about 2986. In addition, the average number of beauty salons in each city gradually decreases with the decrease of city level, and the average number of beauty salons in fifth-tier cities is about 386.