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What impressed you most about the advertising copy of "Creation 10 1"?
At 20: 00 pm on April 23rd, Tencent broadcasted the first youth growth program "Creation 10 1" of China Women's Team. Although the music talent show "produce 10 1" was introduced from Mnet TV station in South Korea, there was a constant controversy before the show was broadcast, which attracted great attention once it was broadcast. Let's look at the poster copy of Tencent Chuangshi 10 1 Can this copy of Dream impress you?

1.00 1 girls' group, suspended for one year.

Dream in the panic of youth

Can't get the diploma yet

And signing for the first time

I don't know the mirror in the practice room.

Am I a naturally gifted girl?

But it is natural to want to win.

Where are you dreaming?

2.036 female group, punk health for half a year.

Dreams are on the line between life and death.

Before I appeared in front of the big screen

My name first appeared on the electronic screen of the hospital.

Dreams are not afraid of death.

Just hot.

Where are you dreaming?

3.082 women's team, practiced for half a year.

Dreaming in a rented life

I knew it the first day I came to the dormitory.

I'm not going back like this.

I only sleep here for four hours every day.

Use up the remaining twenty hours

Have an unfinished dream

Where are you dreaming?

4.095 women's team, practice for one year.

Dream in the clouds

Destined to one day

I want to make everyone jealous.

Even now, I can only catch a plane with my eyes red.

Young people who practice hard will never be late.

My dream is also waiting for a turn for the better.

Where are you dreaming?

5.050 girls group, body shaping for two months.

Dreaming in the fast food entertainment circle

No fast food.

It will make people who practice until dawn fat.

Have the courage to survive the long night.

This also requires strength.

Embrace the sky and all the future.

Where are you dreaming?

6.039 girl, drifting north for three years.

Dream in a biological clock that is more punctual than an alarm clock.

Go out at half past five every day.

I didn't wake up until seven o'clock

Every subway car is a cradle for adults.

My dream has been sitting on platform C outside the Fifth Ring Road.

Where are you dreaming?

The six girls in the poster come from different identities, backgrounds and environments. Each girl tells a short story with her own experience, which is also a storytelling technique in copywriting skills, which makes people feel empathy, because dreams gather here and real language makes people feel more substituted. In emotional expression, it is advisable to use story-telling copywriting skills, which can not only attract the attention of the target group, but also have more communication power. Did this group of copywriting impress you?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).