Model essay on the company's annual planning scheme 1
I. Preparations for the event:
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect)
Second, the purpose of the activity:
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third, the theme of the event:
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Fourth, the activity process:
1. Before the meeting, more corporate culture films such as club introduction and comments will be shown.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
3. Opening remarks
Step 4 introduce guests
5. Speech by company leaders
6. Speech by local leaders (typical customer speech can be used instead)
7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )
8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)
9. Keynote Speech (Expert Lecture)
10, announcement of preferential policies
Verb (abbreviation for verb) prize setting:
1. All customers who come to the event site will get a small gift (the gift depends on local preferences).
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
Intransitive verbs Highlights of this gathering: (Invitation)
1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to bring you the latest health knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
Seven. Pre-meeting presentation content
Organizer: _ _ _ _
Organizer: _ _ _.
Specially invited guests:
Subject matter expert:
Activity time: May 202 1.
Location:
Activity scale: about 300 people Purpose: To demonstrate the comprehensive strength of the enterprise on a large scale, establish the public image of the enterprise, consolidate the confidence of old customers, tap the purchasing potential of customers and stimulate market sales. Strengthen customers' recognition of the company; Strengthen the understanding and support of old customers to employees; Enhance the enthusiasm and action of customer promotion and promotion;
Eight. Pre-meeting work
(1) Resource requirements for attending the meeting: preheat and mature before the meeting, and undertake 4-26 meeting resources. Special requirements: key customers should make at least one in-depth communication home visit. It is best to form a meeting to place an order, pick up the goods at the venue, and create a panic buying atmosphere.
(2) Packaging of activity highlights:
1. This activity is a special thank-you activity for the fifth anniversary of the establishment of a large-scale summer health care marketing group jointly organized by Zhongwei Traditional Chinese Medicine Development Research Center, the Organizing Committee of Quality of Life Control Project, China Geriatric Health Care Association and Changsha Workstation of Changshou Magazine.
2. The on-site content is wonderful, scientific and authoritative, and it is a surprise gift.
3. Well-known authoritative health care and nutrition experts bring you humanized, professional and personalized health guidance.
4. The lucky draw is wonderful and novel, and mysterious gifts fall from the sky.
5. A team of authoritative experts will receive one-on-one consultation, so that you can master the detailed and accurate physical health status.
6. Unprecedented special discount on health products will protect your health.
7. All the guests at the meeting have the opportunity to get a beautiful gift.
(iii) Other requirements
1. Managers and employees should have a proper understanding of the meeting, aiming at sales and taking the meeting content as the form. Take sales as the center. Pay attention to customer observation and service during the meeting. To preach to all employees and actively carry out the importance of customer screening and invitation.
2. Employees invite speeches in a unified manner, pay attention to the warm-up steps, and learn to grasp the customer psychology as a prerequisite for the preparation of resources.
3. Managers and employees should look for typical cases of customers, choose customers who speak with gold medals, strive for the influence of on-site customers' speeches, prepare for the meeting and create bright spots. Explore the classic cases and touching stories of customers and employees, and provide the material basis for the preparation of sketches.
4. Selection of participants: loyal and hard-core customers, old customers and their recommendation to new customers, and preheating to mature customers.
5. Warm-up before the meeting mainly solves the problem of trust and talks about enterprise and culture.
6. What needs to be emphasized when inviting is that due to the tight seats, can you confirm that the time will start on time and don't be late.
IX. Board Meeting
The characteristic of this meeting is to create a warm atmosphere on the spot and make people feel excited. The whole process should be interlocking, ups and downs, so that customers can feel and touch customers from all aspects and stimulate their desire to order food. Therefore, customers should feel valued as soon as they enter the venue. In the medium term, let the customer feel emotional ups and downs, be happy first, make him happy, feel funny, and feel that every achievement of the sales team has something to do with him. The keynote speech should be emotional, focusing on why we should make great efforts to grasp product quality and why we should start the national quality of life control project. Then use the novel form of sketch to attract customers to share, and the speech process should be short and pithy, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. Talking about the happiness brought by enterprises and employees, talking about the health and happiness brought by products, and finally introducing preferential policies is naturally based on thanking everyone for their long-term support. The host should highlight the solutions to chronic diseases when explaining.
The whole meeting process should be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting and operation of each link should be accurate in terms of time schedule, and it is not a drag, otherwise it will be "harming others and harming yourself".
X. Post-meeting plate
Home delivery, timely filing, timely home visits, and stable orders. Managers must supervise employees to pay a return visit, practice speaking skillfully, and require the effect to be informed. Then a follow-up meeting was held after the meeting. The purpose is to consolidate their confidence in taking medicine and make a referral.
XI。 Key control
All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Thirdly, the invitation before the meeting must be accurate, and the quality of preheating directly determines the sales volume and success or failure of the meeting.
To make the sense of unity and true feelings at the meeting come true, we need to work together and have the spirit of ownership.
The details of each process should be in place, and the details determine success or failure. Every link of the conference should be carefully prepared and rehearsed, and communicated in time.
XII. Points for attention:
1 program selection is a person's responsibility.
The host must memorize and understand the string words; Everyone who speaks on the stage has to break the manuscript and is very skilled (except customers)
3 music prepare some classic songs or music that can glow the passion of the elderly.
4. On-site communication, site layout, purchasing materials determined in advance, sound debugging in place (highly unified in all directions of sound, light and electricity), and careful arrangement of the receiving station (to ensure that the meeting starts on time).
The excavation of classic cases should be reported in time, followed up by the conference department, and the responsibility for the arrangement of sketches lies with people.
6. The time to issue and announce the sales policy.
Model essay on the planning scheme of the company's anniversary celebration II
I. The Importance of the 50th Anniversary Celebration
Since its establishment in 1958, the 23rd Construction Company of China Nuclear Industry, marked by "two bombs and one boat", has made outstanding contributions to China's national defense construction. After the reform and opening up in the 1980s, our company turned a new page in history with the construction of Qinshan Phase I and Daya Bay Nuclear Power Station as the symbol. Since 1990s, the company has successfully completed the construction tasks of Qinshan Phase II and Phase III, Ling 'ao Phase I, Tianwan and other nuclear power plants, and the expansion projects of Ling 'ao Phase II and Qinshan Phase II are under intense construction. The company has also completed a large number of important national defense and civil engineering projects. On the occasion of the company's 50th birthday, the 50th anniversary celebration will be held to summarize and display the company's brilliant achievements in the past 50 years, which is conducive to further expanding the influence of our company in the nuclear power construction market at home and abroad, enhancing its popularity and enhancing its market competitiveness. At the same time, the climax of the third round of nuclear power construction is coming, and all employees can be mobilized through celebrations to enhance their sense of responsibility, honor and mission in nuclear power construction.
Second, the fiftieth anniversary celebration schedule
September 202 1, 19-2 1 is planned for 3 days.
Third, location.
Company Yanjiao base
Fourth, the organization of the celebration.
(1) Celebration Leading Group
Team leader: Dong Yuchuan
Deputy leader: Jiang Jiansan
Members: Jess Zhang, Han Naishan, Wang Youzhi, Lin Lezhong, Wang Feng, Deng Xiaoliang, Fan Qili, Wang Hongtao, Guan Jungang and Zhu Hui.
1. Be responsible for the overall planning, organization and coordination of celebration activities, and make decisions on major issues arising in celebration activities;
2. Directly lead the work of the celebration preparation office, deal with the problems in the preparation and progress reflected by the celebration preparation office, and timely solve and guide them.
(2) Celebration preparation office
Director: Dong Zijun
Deputy Director: Cheng
Members: Mo Zhiyong, Tao Zhiyong, Xu, Li, Wang Yi,.
1. Accept the direct leadership of the celebration leading group, and supervise and manage the work of the special groups of the celebration;
2. Be responsible for making the 50th anniversary celebration plan of the company and reporting it to the celebration leading group for approval;
3. According to the overall celebration plan approved by the celebration leading group, determine the composition of each special group; Plan and require the work content of each special group; Formulate and communicate the process and schedule of activities;
4. Regularly supervise and guide the preparatory work of each special group, and coordinate and organize the work of each group;
5. Timely report the progress of the work to the celebration leading group, as well as the problems and contradictions that need to be solved.
Special groups:
1, event reception team
Team leader: Song Limin
Member: (TBD)
Work content:
(1) Directly accept the leadership of the celebration preparation office and work out the work plan for this reception activity;
(2) Apply to the celebration preparation office for relevant information and the list of invited persons;
(3) Responsible for contacting and receiving leaders, guests and employee representatives at all levels invited by this activity;
(4) Report the progress of the work to the celebration preparation office in time, and put forward the problems that cannot be solved in the work of this group in time;
(5) Arrange the visit, reception and program participation of the invited personnel at that time;
(6) According to the specific requirements of the celebration preparation office, finish relevant work in time;
(7) Keep in touch with relevant groups, and work together with relevant groups to complete the work that needs mutual cooperation.
2. Text manuscript team
Team leader: Ma Yinhe
Member: (TBD)
Work content:
(1) Directly accept the leadership of the celebration preparation office and make the work schedule of this group;
(2) According to the theme of celebration activities, write relevant copywriting;
(3) Assist the reception team in writing invitations and thank-you letters;
(4) Responsible for writing opening and closing speeches, speeches by leaders, speeches by the host of the party, etc.
(5) Responsible for compiling celebration documents such as meeting guides;
(6) According to the specific requirements of the celebration preparation office, finish relevant work in time;
(7) Keep in touch with relevant groups, and work together with relevant groups to complete the work that needs mutual cooperation.
3. Activity preparation team
Team leader: Xu
Member: (TBD)
Work content:
(1) Directly accept the leadership of the celebration preparation office and make the work schedule of this group;
(2) according to the theme of the anniversary activities in the past 50 years, organize and carry out preparations for key activities such as "literary evening", "sports activities" and "knowledge contest";
(three) to formulate the equipment, personnel and manuscripts needed for the event and submit them to the celebration preparation office;
(4) Formulate the details of the program, such as process, style and form;
(5) According to the specific requirements of the celebration preparation office, finish relevant work in time;
(6) Keep in touch with relevant groups and complete the work that needs to be coordinated with each other together with relevant groups.
4. Celebration publicity group
Team leader: Chen Jinjun
Member: (TBD)
Work content:
(1) Directly accept the leadership of the celebration preparation office and make the work schedule of this group;
(two) to formulate the overall plan for the publicity of the celebration activities, including the channels, forms and contents of the publicity, as well as the phased content requirements of the publicity;
(3) Record the whole process of this celebration, and put forward the requirements of software and hardware materials needed for publicity to the celebration preparation office;
(4) Making certificates, exhibition boards, display columns, colored flags, colored balls, etc. What is needed for this activity around the celebration;
(5) Making picture books, VCD discs, etc. What is needed for the celebration;
(6) Making souvenirs of related activities;
(7) According to the specific requirements of the celebration preparation office, finish relevant work in time;
(8) Keep in touch with relevant groups, and work together with relevant groups to complete the work that needs mutual cooperation.
5. Logistics Support Team
Team leader: Liu
Member: (TBD)
Work content:
(1) Directly accept the leadership of the celebration preparation office;
(2) Keep close contact with each working group, closely track the equipment, tools and personnel required by each working group, and solve related problems in time;
(3) Assist other working groups and be responsible for the security of major events;
(4) According to the specific requirements of the celebration preparation office, finish relevant work in time;
(5) Keep in touch with relevant groups, and complete the work that needs mutual cooperation with relevant groups.
Verb (abbreviation for verb) participant
Superior unit:
1 leaders of the commission of science, technology and industry for national defense;
2 leaders of China Guangdong Nuclear Power Group Corporation;
2 leaders of China National Nuclear Corporation;
3 leaders of China Nuclear Industry Construction Group Corporation;
1 Leader of China Power Investment Corporation;
National nuclear technology 1 person;
3 leaders of Hebei National Defense Industry Office;
Employer:
65,438+065,438+0 owners of various projects of CGNPC, including Qinshan Phase I, Phase II, Phase III, expansion of Qinshan Phase II and Tianwan Nuclear Power Station;
Brother unit:
8 leaders of CNNC 222, 24, Huaxing, No.5 Company, 47 1 Factory, CNNC Investment, CNNC Energy and Huahui;
News unit:
6 journalists including Xinhua News Agency, Workers' Daily, Press Center of Science, Technology and Industry Committee for National Defense, China Nuclear Industry Press Center, China Economic and Trade Magazine, and Hebei Daily;
The company has 15 old leaders;
12 leader of construction company;
There are 23 heads of departments in the headquarters (including department deputies);
70 employee representatives of each unit;
Active personnel 10;
Total: 168 people
The main activities of intransitive verb celebration
1, 50-year development history review and future strategy report of the 23rd Construction Company of China Nuclear Industry;
2. Invited expert lectures;
3. Symposium of nuclear power owners;
4. 50-year achievement exhibition of the company;
5. Interview with heroes and old employees of the company's nuclear power construction;
6, the company's full set of VI visual identification system conference;
7. Signature activities of all employees;
8. "Witness the development of the company" large-scale essay activity;
9. Old employees write memoirs;
10, all units of the company participated in Sangsi activities together;
1 1, company employee photography exhibition and calligraphy exhibition;
12, "I am proud of two or three people" speech contest;
13, a large-scale literary evening to celebrate the fiftieth anniversary of the company;
14, knowledge contest to celebrate the 50th anniversary of the company;
15. Sports activities to celebrate the 50th anniversary of the company (held in advance);
16. Commend employees who have made outstanding contributions.
Seven. Conference budget (total: 307,000 yuan)
1. Meal fee: 47,600 yuan (145 people× 40 yuan/person× 6 times 16 table× 800 yuan/table = 47,600).
2. Fee for inviting experts: 6,000 yuan (3,000 yuan/person × 2 people)
3. Inviting journalists and publicity expenses: 92,000 yuan (2,000 yuan/person × 6 people, 50,000 yuan (China Nuclear Industry News) and 30,000 yuan (China Military Industry).
4. Commendation fee: 66,400 yuan (5,000 yuan per person × each activity 104 100 yuan ×)