Little Red Book is a living community platform. Eating, drinking, shopping and entertainment can be searched in Xiaohongshu. Many brands will think that Xiaohongshu is suitable for the diversion of e-commerce scenes. In fact, many offline stores have quietly planted grass in Xiaohongshu. Little Red Book is actually a natural offline "public comment". Why do you say that? ① There are a lot of offline notes in Xiaohongshu community-store exploration keyword notes, including punching in the store, travel sharing, photo location recommendation, etc. Although there are no location tags in many notes, bloggers will list the specific addresses and strategies in detail. There are also many questions and discussions about the details of various shops in the comment area, and many users will plant grass and admire them. ② The third of the three sections displayed on the home page of Little Red Book is the same city information, which already has LBS function. Based on the nearby location, the content will be pushed in the "nearby" section, and Xiaohongshu will push topics such as "nearby restaurants", "nearby attractions" and "nearby hotels" to users. These topics include poi detail pages of several nearby stores. In addition to information such as store introduction and address, the poi details page of the store also collects relevant notes and atlas, and is equipped with function buttons such as "punching in the store", "recording the trip" and "recording the experience" to guide the photo sharing. 3 Xiaohongshu official will also integrate some notes according to geographical location. For example, if a user searches for "Wanda" in a little red book, the results can show the search results of several cities, including Dongcheng, Quanzhou and Shijiazhuang. Users can further view the corresponding content according to their city. ④ Topics: # Take you to online celebrity Store #, # Explore the online celebrity store #, # This place is super suitable for taking photos # and other hot topics related to offline. Users and bloggers have also added hot tags in their notes, so users can directly check the poi details page of this location. ⑤ Xiaohongshu has special vertical bloggers and organizations. ⑤ At present, the Little Red Book platform has quietly launched the store poi details interface. You can add a location link to your notes, and users can click directly to view the store details. (Xiaohongshu Enterprise has opened related offline stores) It is also good news for offline stores. After talking about why Xiaohongshu is suitable for offline store drainage, let's take a look at which offline stores in Xiaohongshu are suitable for drainage. It's actually quite simple. Xiaohongshu has classified you. Look at the picture below: it is mainly divided into several categories: ① food: restaurant, afternoon tea; ② Tourism: places to take photos, interesting places, scenic spots, Zhou Bianyou, shopping, exhibition halls, hotels and accommodation; 3 offline beauty industry: barber shop, medical beauty industry, oral treatment, etc. It is worth mentioning that there is a category of beauty promotion. When you click in, you can see shops related to medical beauty and barber shops, which means that the offline beauty industry is also very suitable for promotion in Xiaohongshu. Let's take a look at some cases of planting grass in shops: drinks are like tea, and Ruixing: the shooting base of gourmet restaurants B&B explores the offline beauty industry. The offline shopping Xiaohongshu community is naturally suitable for offline shops to promote on the platform, and its essence is content marketing. In terms of e-commerce, it is a platform for large-scale buyer show, an offline scene, and also a "public comment buyer show" in the same city. For brands that do physical stores, don't miss this highly cost-effective drainage platform! See the column for the launch strategy of Xiaohongshu brand. Welcome to communicate ━ (*` *) ノ!