In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. So how to make a scientific activity plan? The following is the activity plan (9 selected articles) of 2022 pharmacy Mother's Day organized by me for your reference only, and I hope it will help you.
Pharmacy Mother's Day Activity Program Article 1 Activity Purpose
Pharmacies should better integrate into the retail atmosphere, make full use of the experience of supermarket promotion, make full use of Mother's Day activities, and seek breakthroughs in women's beauty and health care products, women's nourishing drugs, gynecological drugs and categories. Through this year's mother's day promotion activities, stores will strive to form a mother's day promotion habit in the future, so as to win more new customers and stabilize old customers.
activity theme
Taking "Thanksgiving" as the main line of the whole promotion activity, the main title of the promotion can be determined as "Thanksgiving Mom! Let's repay our mother's love together! -Pharmacy Mother's Day Promotion "
Target customer base
The target customer base is mainly locked in three groups.
Young women in their thirties Some young women in their thirties have stepped into the ranks of expectant mothers, or become mothers for the first time. They already know the hardships of motherhood. This group should familiarize them with Mother's Day through our publicity and tap their consumption potential.
Middle-aged women in their forties should not only honor their elderly mothers, but also have the needs of most mothers-"keep healthy and beautiful, and let youth stay forever!" So they are the backbone of Mother's Day promotion activities. Moreover, according to China people's habits, the family is generally the "finance minister", with great spending power.
Older women around the age of 60 generally have retirement wages and security. What they seek is how to make themselves happier and healthier, so their consumption power of the products they need is amazing.
Specific forms of activity
Send flowers and red envelopes on Mother's Day!
During the activity, the first 100 customers will be given a carnation no matter how much they spend. Male customers can also tell them that Mother's Day is coming by sending flowers to their mothers or wives.
In order to show the store's blessing to mothers, during the activity, the store distributed 65,438+00 red envelopes to women over 30 every day from 9: 30 am to 65,438+00 am and 3: 30 pm to 4: 00 pm. Each red envelope contains a voucher with a face value of 5 yuan, 50 in the morning and 50 in the afternoon. You can use a voucher when you arrive in 30 yuan in the store, and each person is limited to one per day.
Activity publicity
DM is the main way to publicize the event, and the printing quantity of DM is generally controlled at 5000 ~ 10000 copies/store.
Before distributing DM forms, the distribution route shall be determined, and the person in charge of the distribution route and the store shall arrange employees to distribute DM forms at the entrance of the vegetable market and supermarket in the area covered by the store from 7: 00 to 8: 30 in the morning two days before the event, and one for each person and one for each household from 5: 00 to 7: 00 in the afternoon (the store can make adjustments).
When distributing DM forms, they should be distributed in a targeted manner, not to primary school students who have no spending power. Parks, food market gates, activity places and times, and community gates can be used as key distribution places. When distributing DM forms, the distributing personnel must make oral propaganda, and must briefly tell the recipients the main contents of the activities, so that the distributing objects can quickly know who is doing the promotion activities and what benefits the activities can bring.
With the promotion of DM, you can hang a banner showing activities at the door of the store-"Special love for special you, four gifts for your mother on Mother's Day!" Or "in this festival of mothers all over the world, we give our sincere wishes to our mothers and give them tangible benefits at the same time!"
Stores with electronic display screens can scroll the main contents of promotional activities on the screen. In addition to propaganda content, subtitles can also refer to the following contents:
Grateful mother gave birth to our life.
I thank my mother, who raised us with great pains and never gave up on us.
I am very grateful to my mother for her great support in our study and career.
I am very grateful to my mother for working hard and helping us raise the next generation when she is old.
Grateful mother lit the lamp of life for us and guided us in the right direction.
In addition, the main contents of promotional activities can also be sent to all female members over the age of 25 through SMS. The number of short messages sent is 10000/day, and they are sent for three consecutive days from May 7th to May 9th.
Finally, the main contents of the promotion activities will be recorded and scrolled through the store stereo.
Activity performance indicator budget
Before the start of the activity, we should budget the performance indicators and send the list of responsible persons in each link to all stores.
Average daily sales during sales target activities = (average daily sales in the same period last year+average daily sales in the same day last month+average daily sales in the same day last week) /3x 1.5
Gross profit index Average daily gross profit during the activity = (average daily gross profit of the same period last year+average daily gross profit of the same day last month+average daily gross profit of the same day last week) /3x 1.5
The number of transactions indicates the average daily number of transactions during the activity period = (average daily number of transactions in the same period last year+average daily number of transactions in the same day last month+average daily number of transactions in the same day last week) /3x 1.5.
The average gross profit margin during the gross profit index activity is not less than 30%.
During the activity of expense-to-sales ratio index, the expense-to-sales ratio index shall be controlled within 0.07.
During the activity, the number of customers shall not be less than 1.9.
During the activity of customer unit price index, the customer unit price index shall not be less than (average daily customer unit price in the same period of last year+average daily customer unit price in the same day of last month+average daily customer unit price in the same day of last week) /3x 1.2.
Campaign to create momentum
Create motivation early in the activity.
Community publicity, 2 people send DM sheets for 2 days, publicize banners, and stick spray-painted posters on the glass 2 days before opening.
Create motivation on the day of the event.
On that day, DM sheets were distributed at the main intersections, the atmosphere in the store was arranged, the air arch and the awning at the door were set up, and gifts were arranged at the door.
Store atmosphere layout
Outside the store, there are big arches, tips for bundling preferential products on Mother's Day, sales staff, balloons on the shelves, tips for specialty POP, flags on the ceiling, POP, recording and playing activities, and cashier's unified speech.
Precautions for activities
1. Gifts in the store must be distributed by a special person, and vouchers must reach a certain consumption amount, and each person can only use them once a day. The activity notice should be written in POP and posted in a conspicuous place before the activity starts.
2. Consumers who use vouchers need to fill in the real ID number and contact number on the registration form, so that the company can check and verify the receipt and the store staff can retrieve it for safekeeping. After the event, the store manager will keep the receipt for financial reconciliation with the company. At the same time, after the end of business every day, the store manager should register the distribution of gifts.
Foot baths used in shops for Mother's Day should be piled up in conspicuous places in shops.
4. The store manager should use the morning meeting or party time to convey the activities and precautions to every employee in advance.
5. The store broadcast should be broadcast two days before the event, and the DM list should be sent two days before the event. Before the issuance, the store manager should report the distribution grouping, slicing, distribution schedule and the person in charge of the film group to the door management department for the record one week before the event, in case of inspection by the door management department. During the inspection, if it is found that any store does not send it, or that the image is lost, the party concerned and the manager shall be punished.
6. During the activity, the store should pay attention to safety, and report to the door management department as soon as there is an emergency, otherwise all the consequences will be borne by the store itself.
7. Before the activity, we should reasonably adjust the position of the goods, put the movable goods in a conspicuous position, and make all preparations.
8. During the activity, employees' commuting time should be arranged reasonably. It is best to arrange the whole store staff to go to work two days before the event, and make reasonable arrangements according to the situation later.
9. After the activity, report the distribution of gifts and prizes to the door management department in time, and hand in the remaining items.
10. The cashier in the mall should prepare the change in advance before the activity. If it is not timely to contact the company's finance, it will be handled by the company's finance.
Activity summary and evaluation
Within one week after the end of the promotion activities, the door management department should organize stores to summarize and evaluate the promotion activities and analyze the effect of the activities, so as to better carry out the promotion activities of various festivals in the future.
The annual Mother's Day is coming. In order to praise the great mother, commemorate her kindness and carry forward the moral code of filial piety, the Zhayan Community Family Planning Association and the Women's Federation jointly launched the "Mom, you have worked hard" Mother's Day activity. The activity requires students to take out their usual pocket money and invite mom and dad to spend a relaxed and happy festival on Mother's Day on Sunday, May 165438.
Cultivate children's love for their mothers through activities, thus enhancing the gospel of family harmony.
The activities are arranged as follows:
1, leave at the gate of the community at 8: 30, and arrive at the farm at 9: 00 (Spring Show Expo Garden of the Earth).
2.9:00- 10:30 to visit the farm and take photos (we will invite Mommy Baby Photography Society to participate in the shooting, and give away a family photo and a commemorative album for free. )
3.10: 45-11:45 family games (five items such as sending flowers to mom, freezing, and looking for mom).
4. Dine from12: 00 to 13: 00 (unified arrangement by the community, 50 yuan standard for each person).
5. Fishing from13: 30 to 14: 30 (fishing gear is provided by the farm).
6. Get on the bus 15: 00 and return to Jiaxing.
Registration conditions:
Registration is based on family (father, mother, child), and the child is over 8 years old.
Number of applicants:
8 pairs of families,
Registration fee:
Per household 150 yuan
Registration place:
Zhayan community neighborhood Committee on the second floor
Registered telephone number:
(omitted)
Deadline for registration:
May 9(th)
Award setting:
According to the total results of the five competitions, the first prize 1 name (Olympic commemorative coin, worth 200 yuan), the second prize (worth 100 yuan) and the third prize (worth 50 yuan) were awarded to all families.
Mother's Day Activity Program of Pharmacy 3 I. Background of Mother's Day Activities
In order to further enhance the popularity, enhance consumers' awareness of Tibetan Cordyceps sinensis, and promote sales by brand, we are planning a Mother's Day Thanksgiving theme activity with the help of this festival to remind consumers to pay attention to Mother's Day. "An adopted son is a hundred years old, but a worried son is ninety-nine." Family ties are the deepest feelings in people's hearts. On the occasion of Mother's Day, let the theme of the activity go deep into consumers' emotions, trigger their "gratitude for parenting" knot, and thus achieve * * * and generate consumption desire. And take this activity to improve the brand awareness of Tibetan Cordyceps sinensis.
Second, the theme of the event
You can buy Tibetan Cordyceps sinensis and enjoy endless happiness in your later years-Mother's Day series activities
Three. moving target
1, cater to the psychology of target consumers, meet emotional needs, and increase the sales of Tibetan Cordyceps sinensis.
2. Improve the brand awareness of Tibetan Cordyceps sinensis through Mother's Day activities.
Fourth, the activity time:
May 1 1- 14 (Sunday)
Verb (abbreviation for verb) target customer group
The target group is 25-55 years old, private enterprise bosses, corporate executives, successful people in middle and senior positions in government agencies, or people with strong purchasing needs. Most of these people spend less time with their parents because of busy business or other reasons, and most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Activity of intransitive verbs
A "triple" gift for mother
Gift 1: You can get a carnation if you buy any kind of Tibetan Cordyceps products.
Gift 2: Send blessings according to customers' wishes and send them to mom by letter.
Gift 3: If you buy any product on the same day, you can enjoy a 8.8% discount.
Seven. Activity flow:
1, active preheating period
Time: April 22nd-May 13.
(1) advertisement
(2) Preparation before the activity
2. During the execution of the activity
2) Notice of each selling point is in place, and the overall planning is in place.
3) Distribution and supervision of gifts
Eight, atmosphere decoration (simple decoration)
Banners, leaflets, etc. Each selling point, 1000 yuan.
Nine. Total cost budget
Publicity expenses: 2500 yuan, gift expenses: 2000 yuan, decoration: 1000 yuan.
Total cost: 5,500 yuan
Mother's Day Activity Plan of Pharmacy 4 1, Activity Theme
Jiyuan Thanksgiving Feedback
Topic 1: free on-site consultation by experts (10% discount for Chinese medicine prescriptions entering the store).
Topic 2: You can participate in the medicine lottery (darts lottery) if you spend any amount.
Theme 3: Buy gifts for people (38-58-88- 128 or above)
Theme 4: medicine purchase is discounted by the hour (5 minutes before and after the hour of business, 10% discount on medicine purchase)
Topic 5: Free blood pressure measurement and free blood sugar measurement (blood sugar is free from 6: 30 to 7: 30 every day).
Theme 6: Get free small gifts with leaflets (while stocks last).
2. Activity preparation
1. Purchase of gifts and prizes (0-2 points according to 65438+ high-wool products participating in the activity) (blood glucose meter, blood glucose test paper for external use)
Second, the means of publicity: the main means of publicity are the single distribution and rolling advertisement of DM in Goubangzi TV Station.
Three. Personnel: Establish activity groups and responsibilities, and implement them on site.
Fourth, the store layout and atmosphere
5. Staff training (define active goods and inactive goods, mainly promote active goods, that is, high wool goods, and explain to customers the goods that do not participate in activities)
Six, communicate with the town management department, site layout, etc.
3. Activity objectives
First, increase in-store sales, customer orders and popularity.
Second, it plays a propaganda role in Jiyuan chain.
Third, let the residents in the town have a brand-new understanding of Jiyuan pharmaceutical chain.
4. Activity budget
1.DM single small gift 1000 copies-each copy is worth 0.2 yuan, including 200 yuan.
Second, buy gifts.
Divided into four grades: one grade 38 yuan 1000-each grade is worth 0.3 yuan, including 300 yuan.
500 copies of Grade II 58 yuan, each worth 1 yuan, including 500 yuan.
300 copies of Grade III 88 yuan, each worth 5 yuan, totaling 1500 yuan.
The fourth file 128 yuan, 100 copies, each worth 10 yuan, that is, 1000 yuan.
Third, free blood sugar test.
A blood glucose meter, 300 blood glucose test strips,
Ji 400 yuan
Fourth, the list of DM
4000 copies
Ji 320 yuan
Verb (abbreviation of verb) TV station advertisement
7 days
Ji 200 yuan
6. Store layout (POP, ornaments, display boards, etc.). )
Total: 4620 yuan
Mother's Day Activity Plan of Pharmacy 5 I. Promotion Purpose:
Taking advantage of the remarkable public effect during the May Day holiday, we will carry out a series of targeted promotional activities to contrast the marketing atmosphere of holiday pharmacies, enhance the core competitiveness of stores, highlight the effect of activities, strengthen customer communication, cooperation between pharmaceutical companies and volume of goods, and accurately grasp the sales pulse of pharmacies according to customer consumption psychology.
1. attract people and maximize the profit effect of the festival;
2. Make repeated consumption patterns;
3. Extend and enrich the brand connotation.
Second, the promotion ideas:
1. Attract consumers with activities. When promoting activities outside the store, the popularity of terminals (such as pharmacies) is full. Promote drug sales with popularity;
2. Refine attractive selling points of products, highlight selling points in product comparison demonstrations, and attract consumers' desire to buy;
3. Design a promotion plan with incentives to make consumers buy again and increase sales;
4. Let the people form an atmosphere of "buying is not medicine, but health".
Third, the promotion target:
Fourth, the promotion time:
20xx April 29th-May 29th 1, and the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.
Verb (abbreviation of verb) promotes the theme:
Activity forms of intransitive verbs:
Terminal site promotion activities
Seven. Promotion plan:
Send a cup of warm ginger tea to every customer who enters the store at the door of the store, so that customers can feel comfortable physically and mentally, and they can also feel the enthusiasm of the promoters and the company's care for customers before shopping. It can increase customers' goodwill towards the company and stimulate their interest in products.
bundle sales
Choose the company's existing ordinary family standing medicines to be bundled and sold with each other, turn the medicines into gifts by proper packaging, and use the bundled price and channel advantages to increase sales. Gift packages can be increased or decreased according to the actual needs of customers.
Gift sales
Provide additional gifts and match sales;
Gifts ensure quality, grade and object. As long as you buy our products and add 0. 1 yuan, you can get exquisite small gifts, such as exquisite desk calendars, wall calendars, Spring Festival couplets, Year of the Horse mascots, perpetual calendars and so on. These are in line with the festive atmosphere of the Spring Festival. It can also be matched with health-related weighing scale and small medicine boxes.
Lottery sales
Shopping to participate in the lottery, using centralized lottery, high visibility, moderate winning rate, high credibility, so that the masses do not think that the lottery is a gimmick, but really benefit the masses. If we can cater to China people's psychology of "winning the lottery", we will adopt a "cash cow" with red envelopes hanging on its branches. Customers who purchase our products for more than XX yuan. Add 1 yuan and you will have a chance to get rid of the red envelope (each person is limited to one time). Every red envelope has prizes (as small as toothpaste, eggs, pillows, etc.). , as big as a sphygmomanometer. ), and the winning rate is 100%, which guarantees a prize!
Free consultation and guidance from experts
Provide customer consumption information consultation, and provide professional help for customer consumption on the spot.
Public relations strategy
Sponsoring social welfare undertakings can expand corporate brand awareness and social affinity. For example, during the activity, for every income 10 yuan, 1 yuan will be donated to poor areas.
Seven, promote the operation process and personnel arrangement:
1, 7 days in advance, select community activity points, and select 1-2 Class A pharmacies near each activity point to jointly carry out activities, inform pharmacies of the content and time of activities, and reach * * * understanding with shopkeepers on display and publicity methods, promotion methods and gift safety, so as to gradually expand the scope of promotion. And we must first reach an understanding with the store's top management, asking him to restrain the store staff from asking the promoters for promotional items during the activity, and then give some small gifts at one time after the activity to show friendship;
2. Personnel arrangement: 4-6 people/group. Choose a good team leader, and each executor has clear job responsibilities, training manuals and special inspections, supervision, rewards and punishments;
3. Preparation before the event:
3- 1 strive for the cooperation of nearby pharmacies for joint promotion (5 days in advance);
3-2 Before the event (3 days in advance), distribute publicity materials about the event to residents, and the sales staff will execute relevant orders to ensure that the store has sufficient inventory on the day of the event;
3-3 Complete the exhibition of cleaning standards, clearly mark the prices of all products and arrange promotional items (in advance 1 day).
4. Make an activity record and summary every time.
Eight, promotion location selection:
Choosing a suitable promotion place is very important for the success of promotion. It is best to meet the following conditions:
1, with large sales volume;
2. Good geographical location and suitable promotion site;
3. Large flow of people, good image and great influence;
4. Have their own positioning and customer groups in the business circle, which is consistent with the positioning of promotional products and target consumer groups;
It is best to have a strong will to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing.
Reference location: at the entrance of the pharmacy, select strategic cooperative pharmacies with large traffic and high enthusiasm to carry out in turn. Each regional market has several hypermarkets, which have great influence in the regional market. First of all, the promotion should be carried out in the leading hypermarket.
Mother's Day Activity Program of Pharmacy 6 I. Activity Background
From the past experience, Thanksgiving Day has a great impetus to the promotion of pharmacies. So on this special day, we take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the activity will convey warmth to relatives and bring filial piety to everyone around.
Fourth, the activity time
Verb (abbreviation of verb) activity mode
Discount, gift, charity sale
Activity of intransitive verbs
An activity
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.
2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.
3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.
Activity 2
Our store launched a charity sale of health care products for the elderly in xx, and all the profits were donated to the xx Poverty Alleviation Fund, which was used for compatriots who had no money to see a doctor.
All participants can sign their names on the love board to express their blessings.
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store, newspapers, radio, television and the Internet.
Eight. Activity budget
leave out
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts should be prepared in advance and customized uniformly.
Finally, I would like to remind you once again that the preparations for the two activities of pharmacies should be made in advance, planned to every time point, and publicity should be in place. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.
Pharmacy Mother's Day Activity Program Chapter VII I: Activity Background
In such a far-reaching festival, Midvein Bee Spirit is more eager to express her gratitude! Highlight the value of our brand!
Two: the theme of the event
Three. Purpose of the activity
1. Make use of holiday consumption peak to increase sales.
2. Seize the opportunity to promote our products and enhance our popularity.
3. Give back to consumers and build loyalty.
4. Strengthen cooperation with terminals and improve mutual customer relationship.
IV: Time and place of activities
April 25th, May 15
All pharmacies and specialty stores
Verb (abbreviation of verb) active product
Main products: three specifications of midvein wind chimes (96 capsules, 192 capsules, 400 capsules).
Auxiliary products: 48 capsules
Activity planning of intransitive verbs
(1): Activity content
1. Anyone who buys midvein wind chimes in 48 yuan during the activity can join us for xx time.
2. Anyone who buys Midvein Bee Spirit products all over 96 yuan during the activity can join us for xx times.
3. Take 48 yuan as an example, and so on. Anyone who buys Midvein Bee Spirit products all over 400 yuan during the activity can join us for five times, up to five times.
4. The final interpretation right of the activity belongs to Zhongmai Group Wannan Branch.
(b): Form of activity
1. Every specialty store is equipped with a lottery box, which is made of KT board (size 30CMx width 30CMx40CM) and has four faces: two faces are LOG0 with midrib, and the other two faces are the words "Touch Mayday to win luck".
2. Put 5 1 ping pong balls in each lottery box. The logo on table tennis is designed with the words "Five", "One" and "May Day" and written with a whiteboard pen.
3. The distribution of "signboards" on table tennis: 10 has "five" written on it; Write "one" on five balls; Write "May Day" on a ball; The other 35 balls say "lucky"
Table tennis can be replaced by other things.
(c): incentive design
1. The logo of the first prize is "May Day", and the gift is Midvein Far Red Underwear, worth 192 yuan.
2. The symbol of the second prize is "One", and the gift is the midrib pillow of 96 yuan.
3. The symbol of the third prize is "Five", and the gift is 48 pieces of Midvein Bee Spirit worth 48 yuan.
4. The symbol of the fourth prize is "Lucky", and the gift is the midvein eye protection that is worth 28 yuan.
(IV): Supplementary explanation
1. This activity can be jointly promoted with the terminal. For example, if you buy the terminal product 100 yuan or more (except other health care products), you can also participate in our activities once, at most once. The purpose is to make the terminal have a good cooperation with our activities, and at the same time enhance the feelings of each other's guests and lay the foundation for future cooperation.
2. Consumers participating in this activity must show computer receipts or cash receipts.
Seven: Requirements for mobile terminals
(1) The existing product structure is reasonable, especially there should be enough gift boxes.
(2) During the activity, this store should have a bunch of displays, and at the same time it can be equipped with a shopping guide, at least one a day.
(3) The store should have enough people flow, and our products should have a certain sales base inside.
(4) It is necessary to have a good customer relationship and be able to cooperate with the effective implementation of this activity.
(5) The key products of our store should be supported by DM, and at the same time, the content of the activity and the place and method of the lucky draw should be informed on DM.
2. Terminal layout design
(1) There should be an activity notice at the store gate (such as a poster or KT board showing the activity or a Yi Labao informing the activity).
2) There should be a gift display stand and a prize-winning person who also serves as an activity leaflet at the door of the store.
(3) Try to post posters of our activities on the piles in the store to show the atmosphere of the activities.
(4) In the store, gifts should be displayed on the pile head to stimulate consumers' desire to buy.
(5) leaflets are stacked in the store for consumers to read.
4. Three days before the start of the activity, it is necessary to distribute the activity leaflets of the target population in the community near the target terminal to expand the target influence of the activity.
Eight: control points
1. Product entry
2. Entry and training of sponsors
3. The implementation of the pile head
Nine: Effect estimation
1. Promote the sales of existing products.
2. Improve product awareness
3. Build mutual trust
Mother's Day Activity Program of Pharmacy 8 I. Theme of Activities
Second, the activity store
1. Key activity stores: Home Textile City Pharmacy, Xu Xiang Pharmacy, Tong Yuan Pharmacy, Pidu Pharmacy, Shuang Shan Pharmacy, Chengbei Pharmacy and Baibu Pharmacy.
2. Non-key activity stores: other stores of xxxx Medicine.
Third, the activity time
February 1 1, 12, 13, 14 (main activity stores)
February 13 and 14 (non-key activity stores)
Fourth, the main target customer groups
Young migrant workers returning to work after the Spring Festival.
Verb (short for verb) The purpose of the activity.
1. In view of the defect that the Spring Festival promotion did not cover the returning population, the promotion was carried out for this group of people;
2. Issue cash coupons to solidify the customer base and increase sales and sales opportunities;
3. Digest the useless egg yolk pie bought during the Spring Festival.
Activity form of intransitive verbs
The main forms of promotion activities: buying 158 yuan (including cash coupons, which can be used without restriction) and sending 800 grams of Fuma egg yolk pie;
Mother's Day Activity Program of Pharmacy 9 I. Activity Background
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the event
Xxx pharmacy delivers big goods.
Fourth, the activity time:
20xx65438+February 25th to 20xx65438+1October 2nd.
Verb (abbreviation of verb) activity mode
Discounts, purchases and gifts
Activity of intransitive verbs
9 big surprises, 99 big surprises
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store. (Conditional choice of car body, newspaper and TV advertisement)
Eight. Activity budget
leave out
Nine. Focus on activities
Preparatory activities:
1. Make a newspaper distribution plan: personnel arrangement, route arrangement, and fill in the leaflet distribution list. Whether DM commodities, gifts and coupons are sufficient. Popular writing
2. Atmosphere layout of the venue: flags, balloons, ribbons, banners, tailstock, publicity vehicles, etc.
3. Product placement: DM products must be placed in a conspicuous position and must be equipped with explosion cards. According to the inventory and sales volume, choose the chassis, glass counter and the middle of the first and second floors of the shelf.
During the activity:
1. The store manager should pay attention to DM commodity inventory and timely replenishment, and make plans according to sales volume.
2. Special concessions must be protected from acquisition.
3.DM products and special products must be marked with "This product does not participate in gifts".
4. During the sales process of all employees, please arrange and supplement the goods on the shelves in time.
5. Pay attention to strengthening anti-theft awareness.