That's right. Very complicated! 1. At the groundbreaking ceremony, the comprehensive impression of the company's "speed, quality, scale and strength" was realized, which laid a solid foundation for the start-up and marketing of the project. 2. Expand the brand image and industry position in and around this city. So as to establish and consolidate the good image of this case, focus on cultivating new customers and improve the rental-sales ratio of this case. 3. Set off the first wave of media publicity by laying a foundation stone, thus attracting the extensive attention of social consumers. 4. Establish a good social image of developers by laying the foundation for integrating various resources and channels. 5. Promote the project with public relations activities, promote it together with XX Pedestrian Street, and use its overall project scale/brand and resources to surpass it. In short, it is to let people from all walks of life know what projects are being done here through the groundbreaking ceremony.