1, pulse
A sports vitamin drink was introduced in 2003. Young people living in cities, aged around 18-35, who are often outdoors due to work needs are the main consumers. It is also a drink that many young people like to drink, even if it is not a sports drink, it is quite delicious. It is one of the top ten functional beverage brands in China.
2. Red Bull
199565438+In February, "Red Bull" came to China from Thailand with confidence in China market development and global strategic vision, and established Red Bull Energy Beverage Co., Ltd. (hereinafter referred to as Red Bull Company) to vigorously explore the China market. In the past twenty years, Red Bull Energy Beverage Co., Ltd. has established a nationwide sales network and organization.
Adhering to the international advanced business philosophy and management mode, and paying attention to guiding and cultivating the consumption concept, Red Bull Beverage has rapidly opened the China market and gradually developed into a leading brand in the beverage industry in China by virtue of its position and advantages as a "pioneer in the functional beverage market".
3. Nongfu Spring screams
Scream went on sale at the end of 2003. The three products are different in nutrition and unique in flavor, and are packaged in domestic patented sports sets, which is convenient and fashionable. The blue bottle is a sports drink While supplementing energy and electrolyte, dietary fiber (including isomaltooligosaccharide) and B vitamins are specially added, which is suitable for daily drinking.
4. Jianlibao
Jianlibao was born in 1984, which contains the health care meaning of "health and vitality". 1984 became an instant hit after the Los Angeles Olympic Games, and it was known as "the divine water of China". As the first drink with alkaline electrolyte in China, Jianlibao took the lead in introducing the concept of sports drink to Chinese people.
Being attached to sports and sponsoring sports events is a concentrated expression of Jianlibao's characteristics as a sports drink. At the end of 2008, Jianlibao became the designated sports drink of Guangzhou 20 10 Asian Games. Jianlibao will grasp the pulse of the market, carry out a series of sports marketing with the help of the Asian Games, and build a well-known brand of sports drinks in an all-round way.
5. Gatorade
Gatorade is the world's leading sports drink, with more than 40 years of sports science research background. It was developed by researchers at the University of Florida in 1965.
Replenish the water and electrolyte that the body lacks during exercise, and also provide carbohydrates to enhance exercise endurance. "Quenching thirst and disintegrating more" is the uniqueness of Gatorade. Today, "Gatorade" occupies 85% of the sports beverage industry in the United States. Gatorade is committed to creating the "best sports drink" in China, bringing brand-new health science concepts to consumers in China.
6. Dong Peng specialty drinks
Dong Peng's special drink is a domestic vitamin functional drink (special purpose drink in soft drink classification), which is also called energy drink abroad. Rich in taurine, lysine, various B vitamins and other nutrients, it can provide consumers with sufficient nutrition and quickly replenish energy.