And that adde value of live broadcast. JD.COM live broadcast has always been guided by platform marketing, user demand and brand appeal. JD.COM Live pays more attention to the quality and specialization of content, thus creating a new live broadcast ecology of "platform+brand+users+professional content". This kind of live "JD". COM taste "not only brings goods, but also brings infinite marketing fields to the brand, which is what the brand likes, and it is also the key for JD.COM Live to stand out in 6 18. Secondly, JD.COM Live pays attention to the added value of live broadcast. This added value may include audience interaction, brand promotion, product trial experience, after-sales service and so on. By increasing the added value of live broadcast, JD.COM live broadcast can better meet the needs of users, enhance user loyalty and enhance brand influence. Therefore, JD.COM Live Broadcasting not only pays attention to the content quality of the live broadcast itself, but also enhances the user experience and brand influence by enhancing the added value.