1, custom applet
Customized applets are developed according to the actual functional requirements of customers. Such development is flexible and diverse, because it involves complex issues such as functional requirements, UI page design and product communication. And the general cost is more than 20 thousand. Of course, the development cost of small programs is directly proportional to the demand. There are not many functional requirements, and the development cost is naturally low, and vice versa.
2. Template applet
The price of template applet is relatively low, generally ranging from several hundred yuan to several thousand yuan. Advantages are low price, simple operation, short development cycle and fast online.
Advantages of developing small programs
1, drainage
The drainage ability of the small program is very strong. After the enterprise has a small program, it can use the small program to drain the enterprise. For example, with the help of the "nearby applet" function, you can show yourself to WeChat users within 5 kilometers and get traffic.
Step 2 split
The applet has a very strong user fission ability. After the enterprise owns the applet, it can use the applet to realize customer fission. For example, with the help of small programs, we can forward them to WeChat friends and WeChat groups, and carry out some activities such as team battles and bargaining. This can often lead to users' forwarding and sharing behavior, thus diverting more customers.
Step 3 keep it
The applet has strong customer retention ability. With applets, enterprises can use applets to better retain customers. For example, with the help of the membership function of small programs, customers are guided to join the membership after spending. Then launch points redemption, exclusive offers and other activities. To improve the user's stickiness and the probability of repurchase.
4. Activate the official WeChat account fans.
The applet can be used in combination with the official WeChat account. After the enterprise owns the applet, it can be combined with the official WeChat account, and then the link of the applet is added in the menu bar at the bottom of the official WeChat account and the tweet of the official WeChat account, so that the fans in the official WeChat account can be effectively drained into the applet, and then through various marketing means, the fans in the official WeChat account can be guided to place an order to buy in the applet.
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