In order to ensure the orderly progress of work or things, it is essential to make plans in advance. Planning is a detailed process to solve a problem or a project or a topic. So how should we make a plan? The following is my collection of activities of new customers in beauty salons for reference only. Welcome to reading.
First, the purpose and significance of the year-end appreciation meeting held by beauty salons:
Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:
1. Grateful customers-the end of the year is the peak season for all industries, giving back to old customers in various forms and strengthening customer loyalty.
Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.
2, full customer coverage-a meeting to lock 90% of the old customers, so that customers do not lose.
3. Double performance-driving sales, improving the performance of beauty salons, and making great achievements in a short time.
4. Consumption upgrade-within 30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.
5, innovation-the promotion of new products, new projects, to give customers a sense of freshness.
6, a large number of new employees-80% of the old customers introduce us to new customers, and use various promotional activities to retain old customers and develop new customers.
7. Absolute clinch a deal-80% of old customers clinch a deal, 50% of new customers clinch a deal.
8. Delineate employees-employees can earn more than 3 times in 30 days, which is conducive to the stability of the team. Through the influence of supervising teachers, we can strengthen beauticians' sales awareness and improve their sales ability.
9, lock in the future-80% of customers are firmly locked in, and the huge industry influence makes the beauty salon famous in the local area.
10, revitalize heavy customers-80% of sleeping customers are activated for consumption again.
Second, the year-end appreciation meeting of beauty salons is held in various ways.
Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.
In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.
Third, the theme of the year-end appreciation meeting of beauty salons
Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.
Fourth, the beauty salon year-end appreciation meeting design scheme
(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.
(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.
(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.
(4) Publicity of activities
1, internal publicity:
(1), hanging banners and putting up advertisements in beauty salons to attract customers;
(2) The beautician preaches to the customers and transmits the activity information.
(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.
(4) Use SMS platform to send short messages to customers to inform the activity plan.
(5) The beautician calls customers and conducts telemarketing.
2. Publicity
(1), an out-of-store promotion.
(2) Distribute leaflets and invitations for publicity.
(3) Online advertising.
(4) Advertising media, newspapers, television and radio.
(5), outreach association publicity.
(6), marketing personnel external marketing.
(5), meeting policy
1, pre-conference marketing-determine preferential policies for pre-conference activities, pre-conference preparations and target performance.
2. In-conference marketing-making conference activity plans, activity details and preferential activities.
3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.
(vi) Participants in the event
The main participants in the activity have the following roles: organizers (beauty salons), participants (customers), implementers (beauty salons, equipment providers, audio providers, performers), propagandists (advertisements, radio stations, journalists, me) and supporters (manufacturers, experts, partners).
(vii) Supporters of the event
Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.
(8) Activity time.
The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival. But for all walks of life, all kinds of customer activities, especially some supermarkets, should be held in advance to promote sales. In order to let customers spend money on their own beauty salons in advance when making other consumption, the time is arranged in 65438+February and 65438+ 10.
(9) Materials and accessories required for activities: omitted.