Carry forward Yan's cultural spirit of "honest and sustainable management", set up a brand benchmark of "honest and pure", and make Yan synonymous with "pure bird's nest".
Yan was founded in 2004, and the agency headquarters "Yan Chain Management Co., Ltd." was established in Xiamen, a coastal city with pleasant scenery. It is a large-scale bird's nest chain enterprise integrating Southeast Asia bird's nest raw material base, domestic production R&D base, chain operation organization and perfect sales network.
Since its inception, Yan has been adhering to the tenet of "honesty first, purity first", taking the lead in establishing a transparent bird's nest factory in China and accepting the supervision of franchisees and consumers.
With years of experience and strong R&D capabilities, we have developed a series of "pure bird's nest" products, and each 1g pure bird's nest has been carefully selected for more than 660 times.
At the same time, breaking the traditional cumbersome consumption pattern, Yan also developed a patented bird's nest stewing utensil that matched pure bird's nest, and advocated a new consumption pattern of "stewing bird's nest is as simple as making tea", which became synonymous with "pure and safe" bird's nest.
In 2005
Yan invested heavily in building a base in Malaysia, and strictly screened a large number of pollution-free and original swallow caves, ensuring a safe, original and pollution-free source.
All raw materials of Mao Yan have entered China from Malaysia and passed many international food safety tests. It is one of the few enterprises in China with the legal qualification to import bird's nest products.
In 2007
Yan cooperated with Xiamen University Medical College to form a team to deeply study the nutritional value of bird's nest and developed a series of products, which were highly recognized by the market.
the year of 2008
Yan and Beijing Gongwangfu became strategic cooperation units and became the exclusive brand of their bird's nest products.
20 10 year
Xiamen Yananju Food Co., Ltd., a wholly-owned subsidiary of Yananju, was established and passed the national food safety certification (QS certification), which laid a solid foundation for the enterprise to enter the national market.
20 1 1 year
Yan became the strategic partner of the 15th China Investment and Trade Fair, which further enhanced Yan's brand awareness.
20 12
Yan was selected as "20 12 Xiamen Citizen's Assured Brand", which pioneered the experiential marketing of bird's nest, dug deep into the healthy culture of bird's nest, and intensively cultivated the operation mode of bird's nest from a cultural height.
Yan Anzhu, who has never eaten 1 g blood swallow for 8 years, insists on being a conscientious enterprise, and is committed to building the first brand of pure bird's nest in China, promoting the healthy culture of bird's nest and providing consumers with pure and safe bird's nest products.
Yan Anju's complete bird's nest industrial chain;
Yan is the first enterprise in China to put forward the concept of the whole industrial chain of bird's nest industry and strive to build this model. As early as 2004, Yan opened the first direct store in Xiamen and began the journey of laying out the whole industrial chain nationwide.
In 2005, Yan invested heavily in establishing a base in Malaysia to control and screen the whole process of bird's nest production to ensure a safe, original ecological and pollution-free raw material supply.
Later, Yan established a "completely transparent and handmade" bird's nest washing factory in China. The raw materials are directly from Mao Yan produced in Yanwu, Malaysia, and introduced to China through formal customs clearance and import procedures.
The fully transparent and open bird's nest washing factory with raw materials ensures that the bird's nest production process does not contain any chemicals, and the bird's nest produced by Yan is the purest and cleanest.
Yan's national network covers franchisees, direct stores, counters, horizontal alliances, clubs and e-commerce, which is the most convenient way for consumers to consume products.
Its direct stores and franchise stores adopt the most open transparent kitchen concept in the industry, and the whole process of bird's nest consumption is transparent and open, rejecting any tricks and giving consumers a brand of bird's nest with conscience and credibility.
Product Category: Bird's Nest Brand Concept: Founder of Pure Bird's Nest Brand Birthplace: Person in charge of Xiamen, Fujian: Luoning Tel: 400-090-6788 Brand year: 2004