20 19 is a year in which the wine industry showed structural adjustment, increased concentration and continued deepening of consumption upgrading. Since 20 18, consumption has increased for the second consecutive year in 20 19, 0.6 percentage points higher than the previous year, showing a remarkable trend of product structure and market structure reform.
In 20 19, the beer production in China reached 37.653 million kL, up by 65.438+0. 1.2% year on year (adjusted to 37.249 million kL), and the output increased by 404,000 kL. The per capita ownership was 26.9L, down 0.4L from the previous year. In terms of consumption, the total beer consumption in 20 19 was 37.963 million kL, up by 0.8% year-on-year, and the per capita consumption was 27. 1L, up by 0.4L over the previous year.
The output of beer in various provinces and cities 14, an increase of 1 over the previous year. The provinces with an increase of more than 10% are Anhui, Sichuan, Yunnan, Hunan and Ningxia.
The COVID-19 epidemic in early 2020 brought a huge crisis to every enterprise, but the crisis often indicates a turning point. For the future beer consumption market, the possible trends are as follows:
1, health products
During the epidemic period, isolation at home reduced going out, reduced collective activities, and paid more attention to food safety and life and health. I believe that after the epidemic, social activities will return to normalization, consumers will pay more attention to health, and the demand for safety and health will rise to the primary demand.
Tianzhichun selenium-enriched tea beer belongs to craft beer, which adapts to the market trend, is healthier and has a great layout space in the future market.
2. Product concentration
The era of industrial beer is fading, the era of craft beer is coming, and beer is moving towards high quality. Different products of low, medium and high end in the market are more abundant to meet the needs of different groups of people.
There are more and more entrepreneurs in the health industry, so we should seize the opportunity.
Beer is the third largest consumer beverage in the world, and the beer market in China is as high as 500 billion yuan. According to statistics, the market scale of China craft beer will reach 654.38+000 billion in the future, accounting for 20% of the beer industry, but the output of craft beer is still very small at present. Tianzhichun selenium-enriched tea beer is a characteristic health beer just listed in China. Full of selling points, easily accepted by the public and fierce competition, it is a new opportunity for dealers. Liquor market is a fast-growing industry, and 1-2 years is a new change, so it is very important to seize the opportunity to occupy the market quickly.