In order to further improve the cultural quality of residents, create a good atmosphere for reading by the whole people, and enhance the level of civilization, the community reading cultural activity plan 1 has widely carried out a nationwide reading activity with the theme of "Good books accompany me".
I. Guiding ideology
Focusing on improving the civilized quality of cadres and the masses, we will strive to create a good atmosphere in which everyone loves reading and stresses civilization everywhere, and strive to improve the civilized quality of citizens, and combine it with the activities of creating a learning-oriented party organization and striving for Excellence to promote the people in the whole region to develop lifelong learning habits. This activity is specially launched.
Second, the participants
All the residents and teenagers in this area.
Third, the activity time
20xx September 28th to 20xx September 30th.
Four. Activity content
Carry out the activity of "recommending a good book" within the whole jurisdiction. Through community websites, billboards, blackboard newspapers and other forms, select a number of excellent books with Chinese traditional classics, masterpieces, family practical encyclopedias, family education, ethics and etiquette as the main contents, and recommend them to community residents. And launched a "good book with me" activity, and community workers recommended a good book to community residents.
Verb (abbreviation of verb) activity requirement
Reading for all is a social and mass activity to promote urban cultural construction and improve citizens' cultural quality, which requires the extensive participation of people from all walks of life.
1, community personnel and party member cadres should attach great importance to the activity of reading month, regard this activity as an important political task at present, carefully organize and arrange it, and do a good job of implementation.
2, make full use of community civic schools, publicity corridors and other publicity and cultural activities, through reports, lectures, knowledge contests and other forms, promote advanced culture, build a harmonious community, stimulate the enthusiasm of the broad masses of cadres and people, and guide them to read more and read good books.
3, make full use of the library, combined with strengthening the ideological and moral construction of minors, provide reading books for teenagers' reading activities, and carry out reading guidance and book review activities. During the activity, community libraries and reading rooms should be open to community residents all day, forming a multi-form and multi-level reading activity network.
4. Leaders should set an example first. Leading cadres in party member should lead by example, consciously take the lead in studying, taking notes, writing learning experiences and making exchange speeches, lead cadres and workers in party member to actively participate in learning activities, and promote the effective development of reading activities in government offices.
Activity arrangement of intransitive verbs:
1, publicity: 20xx March 28th-April 20th.
Hang banners and put up proposals in the community, and vigorously publicize the significance of "donating books to the community" resources by means of publicity columns and blackboard newspapers, so that residents can keep abreast of the dynamic situation of the activities.
2. Launching ceremony: April 23rd.
District, street and news media leaders will be invited to participate.
3. Calligraphy and Painting Exhibition: April 23 -26, 20xx.
Participants: community residents
Suitable for people: community painting and calligraphy lovers.
Activity arrangement: The community initiates painting and calligraphy exhibition activities with the theme of "harmonious society", and the community library is used as the exhibition place.
4. Parent-child reading activities (activities of students and parents): 20xx April 23rd-26th.
Participants: community residents,
For the crowd: primary and secondary school students and parents.
Activity arrangement: recommend excellent book catalogues to parents of students and encourage students to actively buy and read. Parents and children read together at home and fill in the Parent-child Reading Feedback Form truthfully. The community will select excellent parents and excellent learning families.
5. My collection of famous reading sentences: April 23rd-26th, 20xx.
Participants: community residents
Suitable for people: reading lovers.
Activity arrangement: the community sends out activity initiatives in windows and websites, and residents collect their personal feelings and experiences in reading activities in the form of posts, which are summarized in one sentence.
6. Reading essay contest: 20xx April 23rd-26th.
In addition, during the Reading Festival (April 23-26, 20xx), residents can write articles in the form of individuals or families, which will be reviewed by the community. Excellent articles will be published on community websites, and honorary certificates will be awarded.
Community Reading Cultural Activity Program II Since the launch of the nationwide reading activity, the Party branch of Wanghuasi Community has raised awareness, made careful arrangements and meticulously organized the reading activity, and achieved good results. The residents' mental outlook has taken on a new look, the civilized atmosphere has been continuously improved, and the community has become more harmonious and stable. The reading activities are summarized as follows:
First, attach great importance to and seriously organize.
This reading activity is an important ideological education activity deployed by cities, districts and streets. It plays a very important role in improving the quality of the whole people and strengthening the construction of harmonious communities. The community party branch attached great importance to this work, held a meeting of all community staff, studied and formulated an activity plan, and set up a leading group for reading activities. The team leader is Tian Juan, the secretary of the community, the deputy head is Lin Wei, the deputy secretary of the community, and the members are composed of community cadres. At the same time, the community publicizes reading activities through various publicity means, such as publishing two bulletin boards and hanging banners, so that residents can understand the significance of reading activities and are willing to participate in reading activities.
Second, the guiding ideology
After discussion, our community has determined that the theme of this reading activity is "reading well, improving quality and promoting harmony", and the goal of reading activity is "entering the community, the family and the brain", so as to create a healthy and progressive scholarly community, scholarly family and scholarly residents, thus improving the overall quality of the residents in the whole community and laying a solid foundation for creating a harmonious community and civilized family.
Three. Principles of carrying out activities
After careful consideration, we have established the principles of reading activities as follows:
1, therefore, extensive participation. Facing residents, in-depth publicity of the significance of reading, to attract people to participate in activities. Let more people get education through reading, cultivate sentiment and promote the in-depth development of activities.
2. Enjoy resources and optimize the atmosphere. Integrate the existing resources of the community, carry out reading activities in community libraries and small family bookstores, call on residents to come up with good books, exchange reading experiences with each other, and create a good atmosphere of "reading for all and supporting by the whole community".
3. Various forms, entertaining. For residents of different groups, levels and ages in the community, take colorful and diverse activities to stimulate their reading interest, cultivate their good habits of reading, love reading, lifelong reading and lifelong learning, and promote the development of reading activities.
4, combined with reality, pay attention to practical results. Combine reading activities closely with the actual work in the community, promote the development of various work in the community, and lay the foundation for creating a harmonious community.
Four. activity
In the activity, reading is combined with the six-step community activities of "morality, science, ethics, law, health and service" and the activities of creating a harmonious community. In view of residents' reading interest, we guided them to read books on morality, law, social science, popular science, the art of maintaining health and protecting ships, revolutionary history and other aspects, and held small-scale reading exchange activities to deepen reading activities.
During the activity, we carried out the "Five Ones" activity, that is, "read a good book, write an experience, donate a book, tell a revolutionary story and recite a red poem". Through this "Five Ones" activity, reading activities are colorful and diverse. On May 22nd, our community organized the closing ceremony of Dadong District Reading Month. In this activity, the dance "In the Mood for Love" selected by our community won warm applause from leaders and citizens.
In a word, we have achieved fruitful results through this reading activity. In the future, our community will stick to this activity, promote harmony and stability through reading activities, and build our A Jin community into a civilized, peaceful and beautiful home.
Community Reading Cultural Activity Plan 3 I. Purpose
1, with the influence of the seventh reading month in Shenzhen, increase the promotion of Beida Jade Bird in the community and increase the amount of consultation;
2. Promote word-of-mouth and enrollment through community activities.
Second, principles.
1, promoting the theme of Shenzhen Reading Month;
2. The theme of outdoor fixed-point consultation activities is closely related to the hot spots of the seventh reading month in Shenzhen;
Third, strategy.
1, relying on reading month activities, lowering the threshold for entering the community and improving the credibility of Beida Jade Bird;
2. The outdoor consultation in each central area is combined with community activities, mainly community activities.
3. Every time you enter a community, stick to the principle of thoroughness.
Fourth, time.
XX year165438+1October 4th-65438+February 65438+May.
Verb (short for verb) is the theme of the activity.
There are bluebirds leading the way in Shushan —— Special activities of Shenzhen Reading Month.
Implementation plan of intransitive verbs
(1) Time range of community activities:
Monday to Friday: 15: 30-20: 00
Saturday to Sunday: 10: 00-20: 00
(2) On-site consultation contents:
1. Distribute leaflets
2. Show the charm of Jade Bird
3. Introduce the curriculum system
4. Collect consultant information
5. Distribute activity materials, etc.
(3) Time schedule of community activities:
From Monday to Friday: 14: 00, participants will gather in the center to prepare for the activities.
/kloc-set off on time at 0/4: 30 and arrive at various communities.
15: 00 community exhibition
15: 30-20: 00 activities to publicize and collect personnel information.
On Saturday and Sunday: 09: 00, participants will gather in the center to prepare for the activities.
Set off at 09: 30 on time and arrive at the community.
10: 00 community exhibition
10: 30-20: 00 activities to publicize and collect personnel information.
The principle of choosing the number of days to carry out community activities
1 000-2,000 households, activity cycle1day;
2000-3000 households, activity cycle 1 day;
More than 3,000 households, the activity cycle is 2 days.
(5) Material preparation
1, preparation of publicity materials
A. Yi Labao (the center can produce relevant content by itself).
B leaflet page: (refer to the template for uniformly making leaflets outdoors)
C. Propaganda newspaper: the brand department of the headquarters makes touch panels in a unified way, and the centers make them.
D. Banners: Banners related to the contents of Reading Month shall be provided for fixed-point publicity, and the banners shall reflect the contents of "Beida Jade Bird Shenzhen Reading Month". At least one.
E. Preparation of the content of the article (each center decides for itself, but it should pay attention to reducing the tendency of commercialization and focusing on promoting public welfare activities. )
2. Preparation of activity supplies (activity supplies are prepared 1 day before the designated consultation activity)
First, the camera
laptop
C, promotional film
D, sun umbrella or tent
E. service desk
F, office supplies (desks and chairs, pens, folders, paper cups, handbags, pins, pins, transparent glue, scissors, scissors, paper cutters, staplers, post-it notes, business cards, consultation sheets, etc. )
(6) Precautions
1, weather forecast and plan adjustment; (See outdoor consultation process specification)
2, staffing (a group of 3 people)
The marketing specialist is responsible for the transfer and command of part-time personnel;
Part-time staff are responsible for distributing publicity materials, reading publicity materials for the next month and guiding consultants;
The day before the activity, the consultant determines the attendance of the personnel;
Prepare 1500 leaflets and other materials for every thousand households, which will be collected by the marketing specialist, and designated part-time personnel to count, transport and keep them;
Yi Labao, information desk, chairs and other equipment shall be counted and kept by part-time personnel designated by consultants.
Step 3 enter the venue
Part-time staff should arrive at the center at 15: 00;
Part-time staff check whether the required items are complete;
/kloc-enter at 0/5: 30 and set up an information desk. There are two seats in the information desk.
The information desk is placed in the main channel with a wide range of residents' activities or other places with large traffic;
Exhibition boards are placed side by side on the road near the information desk, and Yi Labao is placed on both sides of the information desk to set off the consulting atmosphere;
The staff shall be 3- 10 meters away from the information desk when resting, and shall not sit on the information desk.
Part-time staff check whether the hanging and posted banners and printed materials are damaged, and replace them in time if they are damaged.
4. Distribute promotional materials
Part-time staff mainly undertake the distribution of publicity materials;
Part-time staff are not allowed to consult and explain, and need to guide consultants to the center for consultation;
If you find that there are promotional materials discarded by the target audience around you during the activity, you should pick them up and deal with them in time;
Part-time personnel activity behavior standard training (see job training standard).
Step 5 evacuate from the scene
Part-time staff will classify, package and transport the counted items back to the center;
According to the list, the consultant counts the items with the person in charge of the company's warehouse and returns them to the warehouse.
If it is not returned, it will be kept by the marketing specialist;
Seven, community resources declaration and distribution principles
(a) community resources declaration and distribution rules:
1. application procedure: each center conducts research and selection first, and then reports it to the brand promotion team at headquarters for consultation with each center;
2. At this meeting, each center must sign the community recognized by the center, and finally the brand promotion team at headquarters will sign for confirmation. Other centers are not allowed to enter the community in charge of each center after being determined by the brand promotion team of the headquarters;
3. After the reported communities are confirmed by the brand promotion team, each center must submit a clear operating schedule and mode within 10 working days, otherwise the communities that have been allocated to each center will be regarded as invalid and redistributed by the brand promotion team.
4. The deadline for each center to submit the community list is before1noon on October 26th 10;
5. The community requirements announced by the centers at this meeting should follow the following principles:
The declared community must be clear, and it is not allowed to declare a community with multiple specific community names at the same time, otherwise it will be regarded as invalid declaration.
The declared community must have an accurate concept, and it is not allowed to declare the names of illegal communities such as "along the subway", otherwise it will be regarded as invalid declaration.
The declared community must really exist, otherwise it will be regarded as invalid declaration;
The contents of the application include but are not limited to: the name of the community, the size of the community, the price level, the geographical location, and the target consultation volume.
6. When two or more centers declare the same community at the same time, they shall be allocated according to the principle of nearest space;
7. If the community declared by the center fails to enter the community to carry out activities as planned after being confirmed by the brand promotion team, the center will fine 500 yuan every time;
8. Community activities carried out by the center are monitored by the headquarters.
Brand promotion team personnel monitoring;
(2) Operating rules for community activities:
1. When carrying out club activities, all centers must strictly abide by the brand management of the headquarters and the relevant requirements of vi. Without the authorization of the club or the consent of the organizing committee of Reading Month, they are not allowed to post or scribble anything detrimental to the brand image in public places.
2, the center for the public, should meet the following requirements:
Leaflet page with unified publicity theme
Unified tool
Community leaflets and promotional materials use a unified publicity theme.
Part-time employees must undergo unified training, and the training uses the standard training template of the headquarters.
The content of community publicity must meet the requirements of the overall marketing plan of Shenzhen centers in June 5438+065438+ 10 and the theme of Shenzhen Reading Month.
Eight, marketing events
Note: The following three marketing activities are designed for each center to choose when carrying out outdoor activities. When the center is implemented, detailed cases are formed according to the activity ideas.
(a) Activity 1: "Buy books politely"
1, design idea
In the community activities of Shenzhen Reading Month Excellent Book Fair organized by the Organizing Committee of Reading Month, all the centers held the activity of "buying books politely" when they carried out community consultation activities. After entering the community, community activities and excellent book fairs are carried out simultaneously, taking this as an opportunity to implement the "polite book buying" activity.
2. Activities:
(1) In order to attract more people to the center, the book buyers of the boutique book fair will get tickets for the lecture before going to the consultation point, and the consultants will invite them to the center to collect gifts.
(2) The book buyer takes the sales receipt to the consultation point to receive the gift, and the consultant leaves the other party's name and contact information, and presents the lecture ticket, and the consultant makes an appointment for on-site consultation or attending the lecture in the center.
(3) If there are many winners, we will limit them appropriately. For example, gifts can be divided into several grades according to the cost and given according to the actual situation on the spot. Only the top 30 winners or computer-related books will give gifts.
(4) Gifts: There are different grades, but the maximum of a single gift is not more than that of 200 yuan.
(2) Activity 2: "During Shenzhen Reading Month, the Jade Bird entered every household"
1, activity ideas:
This activity is aimed at young people over 0/8 years old in the community/KLOC, attracting these people to participate in the it basic knowledge study of Beida Jade Bird, allowing these young people to study for free in the form of classes, and increasing these potential people's understanding of Beida Jade Bird. The consultant will try his best to be a student during the study period.
2. Activities:
(1) When carrying out activities in the community, publicize the "free it basic knowledge learning class" through posters, banners, express cards, etc.
(2) Interested residents can obtain the application qualification to participate in the "it Basic Knowledge Free Learning Class" by filling in an appointment form;
(3) The center screens the appointment list, calls back, and finally determines the participants in the "free it basic knowledge class";
(4) The center decides the course plan according to the final number of staff, and the center consultant will follow up;
(5) The specific start time shall be arranged by each center.
(3) Activity 3: "Jade Bird Disk"
1, activity ideas:
Make a promotional CD of Beida Jade Bird and distribute it to relevant people in the community to further penetrate the influence of community activities and extend the brand influence of Beida Jade Bird.
2. Activities:
(1) During the community activities, the marketing personnel will contact the community elderly association to present dynamic CDs to the middle-aged and elderly people, so as to improve the word-of-mouth publicity and affinity of Beida Jade Bird;
(2) The contents of dynamic CD include
A. For the elderly: propaganda film of Beida Jade Bird, product introduction, prevention of common chronic diseases, health exercises, etc.
B, for young people: Beida Jade Bird propaganda film, product introduction, small game software, music, etc.
(3) distributing dynamic CDs in the name of reading month;
Remarks:
In order to do a better job in the community activities of this reading month, monitor the effect of the activities in time, make timely and effective adjustments according to the actual situation in the implementation process, and ensure the quality of the activities. From 165438+ 10, each center must report it daily (including the daily consultation volume).
The reporting requirements are as follows:
1, reporting period:165438+1October 4th-65438+February 10.
2. Reporting time: report the data of the previous two days before 14: 00 every afternoon;
3. Submit form: mail form
4. Reporting target: Li (xxxxxx), Brand Management Department of Headquarters.
5. Punishment rules: If each center fails to report as required without reason, 200 yuan will be fined every time.
Community Reading Cultural Activity Program 4 Books are an important carrier of human culture, and reading is an important means to cultivate humanistic spirit and scientific thought. Driven by seven consecutive xx reading months, in recent years, residents in the development zone have also set off a craze of loving books, reading, reading and collecting books, and books have become an indispensable part of daily life. In order to further strengthen the reading atmosphere and behavior habits, guide the residents of the development zone to read more and better books, and promote the construction of a civilized and harmonious development zone, it is planned to carry out a series of activities of "Reading Harmony" development zone reading month in the whole region. In order to ensure the smooth progress of all the work, the planning scheme of 20xx reading month in the development zone is now formulated.
I. Theme of the event
"Happy reading and harmony"
Second, the activity organization unit
Organizer: Development Zone Publicity Office
Co-organizers: District Education Department, District Working Committee, District Youth League Committee, District Publicity and Cultural Center, District Cultural Station, District Library, District Federation of Literary and Art Circles, District Social Science Branch, xx, Development Zone Government Network, xx Wen Yuan.
Third, the event organizing Committee
Honorary officer:
Director:
Deputy director:
Members:
Third, the activity time
20xx May 10 to July 30th
Four. Activity content
(1) Opening Ceremony (event launching ceremony)
Time: May 15 am 10.
Venue: the first floor of the regional library
Participants: district leaders, personnel of the event organizing committee and representatives of various units.
The honorary director of the event made a short speech on the significance of the event;
The activity director announces the specific content and participation form of the activity;
Honorary director and director of the activity, and relevant leaders of the Propaganda Department of the Municipal Party Committee launched a series of 20xx reading month activities in the development zone of "Happy Reading and Harmony".
(2) The specific content of the activity
1, "Reading Immerses the Soul" activity
Time: May1May-June 30th.
Venue: All universities, middle schools and primary schools in the whole region.
Participants: students, enterprises and institutions.
Organize students in primary and secondary schools in the whole region and employees of enterprises affiliated to collective companies to read a book they like and write their reading experience; Each school recommended two excellent experiences, and each group company recommended two excellent experiences and experiences to the activity group office, which were commended at the award ceremony in July and published in xx Digest.
2. "Tea Culture Exchange" activity
Time: June 2 1 3 pm
Venue: Variety Hall, 2nd floor, Regional Library
Participants: Tea culture professionals or enthusiasts.
Hold a tea culture exchange meeting, and invite professionals or lovers who love tea, taste tea and study tea culture in the city and district to discuss how to know tea, how to taste tea and the basic etiquette of tea ceremony, and learn about tea culture and tea ceremony etiquette at the same time.
3. "Leave a wisp of book fragrance" activity
Time: May1May-June 30th.
Venue: Bookstores in various communities (communities)
Participants: community residents
Organize residents of various communities (communities) to participate in the activity of "donating a good book and leaving a wisp of incense" to enrich the books in the library of this community (community) and contribute to the cultural homeland of community residents. All societies (communities) will submit the book donation list to the activity group office before June 28, and issue the "Scholarly Bookstore" plaque to the societies that donate the most books.
4. "Academic life" activities
Time: 3: 00 p.m. on July 3rd 1 1.
Venue: 2nd floor, regional library (to be determined)
Participants: agency representatives, group companies (enterprises), community representatives, etc.
Hold "Elegant Life" reading signature and reading salon activities, invite book lovers to exchange reading experiences and recommend books they think are good to everyone.
(3) Award ceremony
Time: 3 pm on July 25th.
Venue: the first floor of the regional library
Participants: leaders of the city and district, members of the organizing committee of the event, outstanding authors of the activity of "Scholarship and Scholarship Immersing the Soul", awarding units for the "Scholarship and Scholarship" community, and all members of the activity.
Summarize the activities of reading month, award awards to outstanding authors of "scholarly immersion" activities, and award awards to the "scholarly bookstore" community.
Community Reading Cultural Activities Program 5 Volunteer Service Program of Community Organizing Volunteers to Carry out "World Reading Day" In order to further enrich the spiritual and cultural life of residents in xx community, stimulate their reading enthusiasm and form good habits of reading, reading well and reading well in the community, xx community joined hands with Chen Huixin Germination Social Service Center to carry out "World Reading Day" volunteer service activities in xx community conference room in Yoshida Street.
I. Theme of the event:
Volunteer service activities of "World Book Day"
Second, the activity time:
20xx April 23rd 9: 30- 1 1: 30.
Three. Location:
Jitian neighbourhood xx community meeting room
Four. Target audience:
Residents of xx Community in Jitian Street
Verb (abbreviation for verb) activity target:
Focusing on "everyone recommends a good book" and "sharing reading feelings", the World Reading Day model was launched with the help of existing books in the community, books owned by residents, newsstands in the jurisdiction and other resources. Let everyone broaden their horizons, increase their knowledge, cultivate their sentiments and feel happy in reading.
Activity of intransitive verbs:
1. Organize cultural volunteers to hang banners, move desks and chairs, and decorate the venue in the xx community meeting room;
2. Organize cultural volunteer teachers to explain the benefits of reading and share the fun of reading.
3. Finally, cultural volunteer teachers and community residents play bookmark games together.