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Demographic data analysis: In 2020, the post-90s generation in China will account for 17.3% of consumers.

2020-08- 19 Yuziyai Media Network Reading 33909

Ai Media Consulting |2020H 1 China Maternal and Child New Retail Industry Research Report

The research in this report involves enterprises/brands/cases: Baby Grid, king of the children and Youjia Baby.

The outbreak of the COVID-19 epidemic has aroused the awareness of the maternal and child industry on the urgency and importance of transformation and upgrading, and has become a booster for accelerating online and offline integration. At present, there has been some differentiation in the offline development of chain maternal and infant brands, and a few brands have achieved brilliant results by virtue of the light asset expansion model. Ai Media Consulting analysts believe that under the long-term trend of upgrading the quality of maternal and child consumption, offline maternal and child stores will gradually expand online business while gradually branding and chaining, and enhance customer stickiness through online services.

1950-20 19 China population birth rate

The mortality rate in China ranges from 1950 to 20 19.

1950-20 19 natural population growth rate in China?

According to the data of the sixth census, the number of post-80s and post-80s in China has exceeded 600 million, accounting for 45.6% of the total population. Among them, the middle class, with its high income level and strong consumption potential, has become the main force in China's consumer market, and a new storm of the middle class and generation Z has blown up in the consumer market. How to understand this generation of young people and how to grasp their hearts has become an important condition to occupy a favorable position in the market.

The data shows that in 2020, the number of consumers in China is the largest, accounting for 17.3%, 15.7% and 12.6% respectively.

New consumer groups present new consumption characteristics. This generation of young people, who have attracted much attention, is a network generation that has grown up with the diverse Internet. They pursue individuality, are willing to try all kinds of new things, pay attention to quality, and are willing to spend money on what they like within their power. At the same time, they have a strong sense of health and advocate a healthy and progressive health culture.