A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Discrimination criteria:
Investigate whether there are direct stores in the headquarters and their operation.
Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.
What should I pay attention to when joining a beauty salon?
The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.
1. Pay attention to the headquarters with more beauty projects.
First of all, when users join a beauty shop, they should inspect all the beauty projects at the headquarters. Choosing more beauty projects to join can be more advantageous, and you can get more customer resources in need from a wider customer base. Don't be limited to one or several aspects, so you will lose more choices.
2. Pay attention to the actual effect of promoting products at headquarters.
Beauty shops join in order to better introduce useful products to users around them and help different beauty lovers meet their needs. Therefore, the effect of the product is king, and it is also the most important thing for users to inspect. Products that speak with results do not need investors to vigorously promote and publicize, and will naturally attract more interested customers.
3. Pay attention to the on-the-spot investigation of the operation of other franchisees.
In addition, when you want to join a beauty shop, you can go to other franchisees' stores at headquarters for a field trip to learn about their business situation or all their services and products. This can more intuitively reflect whether the selected beauty shop headquarters is worth joining. If you don't even have the idea of using the product in a physical store, or the product is not super attractive, users need to reconsider their choice.
4. Pay attention to the level of joining threshold.
There are also differences in the threshold requirements for joining different beauty shops. Some headquarters will require investors to have a certain beauty foundation, while others will require certain financial strength or similar experience in opening stores. Therefore, users need to know what the joining requirements of the beauty shop they choose are.
I hope my answer can help you!