Since the gossip news that Fan Bingbing and Jerry Lee went to the west coast of Qingdao to "buy a wedding room" spread with great fanfare last week, there is another "star neighbor" on the west coast of Qingdao. It is said that buying a house in Qingdao is nothing new, but after the world's largest film and television base settled in Qingdao West Coast New District, its significance is different. More and more entertainers, investors and immigrants have become followers of the West Coast property market, which is the sensational effect brought by the cultural industry.
Looking at the whole country, there are not a few cities that have developed with the help of the film and television city cultural industry chain. The most direct impact is to stimulate the supply and demand of the property market and the rise in housing prices. Let's look at the influence of cultural industry on a city from the development of the five major film and television cultural cities in China.
◆ No.5 North Putuo Film and Television Studio is in disrepair and slow development.
North Putuo Film and Television City is one of the three major film and television cities invested and built by CCTV. It is a large-scale multifunctional film and television city built in Daxing District of Beijing, which integrates tourism, film and television shooting, film and television training, conference reception and cultural exchange. When 1995 had few national film and television shooting bases, it attracted many crews to shoot some exterior scenes in "North Putuo Film and Television City", and successively filmed Princess Zhu Huan and Yongzheng Dynasty.
However, due to its own development, the antique building of the North Putuo Film and Television Base has not been overhauled for more than ten years. Compared with other studios in China, it is dilapidated and desolate and has been under repair. Although the scale of North Putuo is not small, it belongs to the kind with slow development. It is surrounded by large old villages, with many chemicals, timber, factories and countless shopping supermarkets as commercial facilities, but few new buildings have been built. 28 yuan/people's entrance tickets to the city are also cheaper, and there are fewer tourists.
◆ Fourth place Chang Ying Century City was developed into a villa resort.
Chang Ying Century City, located in Changchun City, Jilin Province, is an advanced entertainment venue in Changchun City. At the end of last century, China's film industry encountered severe challenges from the market economy, and the famous Chang Ying Film Studio, known as the cradle of new China films, also faced unprecedented difficulties in survival and development. After many studies and considerations, Chang Ying Century City "settled down" in Jingyue Economic and Technological Development Zone, drawing lessons from Universal Studios Hollywood and Disneyland, and built the first movie theme park in China in two years.
Jingyue National Hi-tech Industrial Development Zone is located in the southeast of Changchun City, with University Town, Northeast Tiger Park and Jingyuetan Wetland Park. After reconstruction and re-opening in 2005, Chang Ying Century City developed better and better. On the second day of trial operation, about100000 tourists from all over the world came to visit. With the construction of light rail around Chang Ying Century City and the upgrading of road traffic, the popularity is increasing. Chang Ying Century City has brought "feedback" to the surrounding property market-house prices have been rising. Second-hand houses in Cannes Ocean Town can be sold for 6,000 yuan/m 2, and holiday villas have already exceeded the "10,000 yuan line". You should know that the average house price in Changchun is only 6558 yuan/m 2.
◆NO.3 Zhongshan Film and Television City Humanities+Natural Landscape Stimulates the Development of the Property Market
Zhongshan Film and Television City is located next to Sun Yat-sen's former residence in Cuiheng Village, Zhongshan City, with elegant environment and beautiful scenery. As the name implies, the so-called Zhongshan Film and Television City is related to the struggle of a great man, Dr. Sun Yat-sen. The film and television city was built along Dr. Sun Yat-sen's revolutionary footprint, which concentrated the memorial sites of his revolutionary activities in China and other parts of the world, reflected the process of China's national democratic revolution led by Dr. Sun Yat-sen, and showed the regional culture represented by Zhongshan City, forming a multifunctional comprehensive cultural tourism city with revolutionary commemorative significance and historical and cultural taste. Zhongshan covers an area of 300 mu, which is very south.
Geographically, Zhongshan Film and Television City is far away from Zhongshan City, located next to Sun Yat-sen's former residence in Cuiheng Village in the suburbs, surrounded by Sun Yat-sen Martyrs Cemetery, Xinhai Revolution Memorial Park, Binglang Mountain, Shanmen 'ao and other attractions, with good human and natural landscapes. The establishment of the film and television city has added a cultural tourism atmosphere to the whole plate. As the main roads of Beijing-Zhuhai Expressway and Guangzhou-Zhuhai Highway pass by, the traffic around the cinema is very convenient, and more and more people are willing to settle here. There are not many villages around, but there are also many new buildings. At present, the average price of Cui Yi Garden in the second-hand building around Zhongshan Film and Television City is 3,467 yuan/square meter, and that of Jinxiu Bay City is 5,200 yuan/square meter. The average price of Grand Mercure Garden Villa in a high-end residential area can reach 9,844 yuan/square meter, which is almost equal to that of urban luxury houses.
◆NO.2 Average price of mature residential areas in Shanghai Film Park 13000 yuan/m2.
Shanghai Film and Television Park, built by Shanghai Film and Television (Group) Company, is located in Chedun, Songjiang, Shanghai, adding a very important scenic spot to Shanghai. The park covers an area of/kloc-0.2 million mu, and the total investment exceeds/kloc-0.5 billion yuan. The first phase of the project was completed at 65,438+0,998+0.00. Shanghai Film and Television Amusement Park has now built a full set of "South Street" and "Nanjing Road in 1930s" and "Shanghai Lane Dwellings", which provides an ideal shooting scene for film and television creation and opens up a new way for people to relive the colorful customs of old Shanghai. More than 30 movies and hundreds of TV series have been filmed here.
Songjiang District, located in the southwest of Shanghai, has a long history and culture. Known as the "root of Shanghai", it has the characteristics of old Shanghai. However, the ranking of Songjiang District in Shanghai is still slightly lower. However, driven and supported by Shanghai Film and Television Park, the development speed of Chedun Town in Songjiang District is also amazing. First of all, the movie and television amusement park has a good geographical location, only 500 meters away from the Chedun Town Government. After years of accumulation, there are more and more bungalows around Chedun Town. Generally, small-sized flexible apartments are the main product types, and even the names of residential areas are directly called "Cinema Community", "Hollywood Apartment" and "Agile Star Emblem" ... This is enough to show the great influence of film and television parks on the property market. Average price of second-hand apartment10.3 million yuan/m2, residential demand10.5 million yuan-10.6 million yuan/m2.
◆ No.65438 +0 Hengdian Film and Television City buys 30%-40% of the property in other places.
Hengdian Studio City is located in Hengdian, Dongyang City, Jinhua, Zhejiang, China. It is the largest film and television shooting base in the world and the only "National Film and Television Industry Experimental Zone" in China. Hengdian Film and Television City is a large-scale comprehensive tourist area integrating film and television tourism, vacation, leisure and sightseeing. Because of its rich cultural heritage and unique historical landscape, it was rated as a national AAAAA-level tourist area.
Hengdian, a once little-known town, has changed from a single "film and television base" to a film and television theme tourism park with the continuous upgrading and development of film and television culture and tourism products in Hengdian Film and Television City. It is reported that there are hundreds of dramas being filmed in Hengdian every year, and this industry needs to stimulate a very special group-extras. Their number has reached 3,500, collectively known as "drifters", and the film "I am a passerby" released by Dong Chengyi this year focuses on the stories of a group of "drifters" with dreams.
Hengdian relies on its own industrial advantages and film and television culture to promote the new prosperity of tourism, laying a broad development prospect for real estate development, and the real estate investment potential is huge. The increase of floating population has expanded the demand of local real estate market to a certain extent, and provided market support for the development of Hengdian real estate. Because Hengdian economy started late, there were few early real estate development projects. In recent years, with the rapid development of Hengdian economy, investment in real estate development has gradually increased. 20 10 Up to now, six or seven large-scale real estates have entered the market one after another, but the house prices are still at the level of "small towns", with an average price of 3,000-4,000 yuan/m2. Moreover, local residents are the main consumers, mainly focusing on rigid demand and improved housing. Due to the large floating population in Hengdian, 30%-40% residents from other places and surrounding towns come here to buy houses.
◆ Wanda Oriental Cinema, a movie giant and a star of tomorrow.
20 13 is an extraordinary year for the west coast of Qingdao, and a new term-cultural industry has appeared in its development history. Wanda Group, a well-known commercial real estate giant in China, has drawn a circle here, turning 3.76 million square meters of land into a film and television empire, and established a film and television industrial park, a film museum, a film and television exhibition center and other projects with a total construction area of 5.4 million square meters, which will build an industrial chain "Oriental Hollywood" with comprehensive functions of film and television shooting, film and television production, film and television exhibition and film and television tourism.
At the launching ceremony on September 22 of that year, it was followed by the red carpet catwalk of various big coffees at home and abroad, which attracted an unprecedented wave of fans to come to pilgrimage. Some fans even came from other places to see the beauty and unprecedented light of the stars in the sparsely populated Huangdao District. At the Qidong ceremony of the Oriental Film Capital, Wang Jianlin, chairman of Wanda, said that the construction of the Oriental Film Capital will enhance the level of Qingdao's cultural industry, enhance Qingdao's tourism taste, and even change Qingdao's urban positioning, making it a world-famous film and television cultural tourism city.
Subsequently, the Oriental Film Capital started construction in an all-round way, and the film and television industrial park, exhibition center and related supporting buildings also rose from the ground. In the winter of 20 13, Oriental Film Capital launched small-sized hardcover apartments and platinum shops suitable for tourists and investors, which were snapped up immediately after opening. The average price of hardcover apartments was 109 1 1 yuan/m2, and the average price of platinum shops was 3 1477 yuan/m2. Won the title of island city sales champion for 19 months. At present, the average price of hardcover apartments on sale has risen to 12000 yuan/m 2.
Judging from the five existing film and television cultural bases in China, the landing of the cultural industry has indeed brought great development momentum to the local politics, economy, especially culture, and the most direct manifestation of feedback to the property market is the sharp rise in local housing prices. Comparatively speaking, the starting point of the Oriental Film Capital is not low-it is located in the West Coast New District of Qingdao, with rich seascape resources. Furthermore, after Huangdao District is "upgraded" to the ninth largest new district in China, the planning and financial support will be strengthened and the development trend will be better.
Despite its large scale and good planning, such a huge oriental film can't be built in one day, and it can't compete with Shanghai Film Park and Hengdian Film City for the time being, and its future development is uncertain. However, Wanda's demonstration effect is very great. Industry experts said that the cultural industry has a unique mode of operation, and its development prospects have to wait and see the popularity and tourism effects for a long time. This cycle takes at least three to five years, and it may take ten to twenty years to perfect and harvest in the medium term. However, for Wanda Oriental Film Capital in Qingdao New Coast New District, most industries are very optimistic. Perhaps "Ye Fan" is just a pioneer, and more and more stars will settle on the west coast of Qingdao in the future.