Traditional business model
Generally speaking, the business model of service industry is more complicated than that of manufacturing and retail industry. The oldest and most basic business model is the "shopkeeper model", specifically, it is to open a shop where there are potential consumers and display their products or services.
A business model is a description of how an organization performs its functions and a summary of its main activities. It defines the company's customers, products and services. It also provides information about how companies are organized and how they generate revenue and profits. The business model, together with the strategy, dominates the company's main decisions. The business model also describes the company's products, services, customer markets and business processes.
Most business models rely on technology. Entrepreneurs on the Internet have invented many brand-new business models, relying entirely on existing and emerging technologies. Using technology, enterprises can reach more consumers with the least cost.
"bait and hook" mode
With the progress of the times, the business model has become more and more complicated. The "bait and hook" model-also known as the "razor and blade" model or the "bundled product" model-appeared in the early 20th century. In this mode, the price of basic products is extremely low, usually at a loss; Related consumables or services are very expensive. Such as razor (bait) and blade (hook), mobile phone (bait) and talk time (hook), printer (bait) and ink cartridge (hook), camera (bait) and photos (hook), and so on. Another interesting change of this model is that software developers distribute their text readers for free, but their text editors cost hundreds of dollars.
Other modes
In 1950s, McDonald's and Toyota started a new business model. The innovators in the 1960s were Wal-Mart and hypermarkets, which were supermarkets and warehouses. In 1970s, a new business model appeared in the operation of FedEx and Toys R Us toy stores. In the 1980s, it was Blockbuster, The Home Depot, Intel and Dell. . In the 1990s, it was Southwest Airlines, Netflix, Yi Bei, Amazon and Starbucks. The business model without careful consideration is a serious problem for many internet companies.
Every innovation of business model can give the company a competitive advantage in a certain period of time. But with the change of time, the company must constantly reflect on its business design. As the value orientation (of consumers) shifts from one industry to another, enterprises must constantly change their business models. The success or failure of a company ultimately depends on whether its business design meets the priority needs of consumers.
E-commerce business model is the most effective business model at present and even in the future.
E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Countries, scholars and business people have given many different definitions according to their respective positions in e-commerce and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc. ...& gt& gt
Question 2: What does the business model mean? The concept of business model has many versions. There are different degrees of similarities and differences between the two. On the basis of synthesizing the commonness of various concepts, a reference model with nine elements is proposed. These elements include: value proposition: the value that a company can provide to consumers through its products and services. The value proposition confirms the practical significance of the company to consumers. Consumer target group: the consumer group targeted by the company. These groups have certain commonalities, which enable companies to create value. The process of defining consumer groups is also called market segmentation customer relationship: the relationship between a company and its consumer groups. What we call customer relationship management is related to this. Value distribution: the distribution of resources and activities. Core competence: that is, a company's ability and qualification to implement its business model. Partner network: that is, the cooperative relationship network formed between companies and other companies to effectively provide value and realize its commercialization. The business model defined by Timos refers to a complete system of products, services and information flow, including each participant and his role in it, as well as the potential benefits of each participant and the corresponding sources and methods of income. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and users, suppliers and other cooperative offices in the market, especially the logistics, information flow and capital flow between them. The design of business model is an integral part of business strategy. It is a part of business operation to implement the business model into the company's organizational structure (including institutional setup, workflow, human resources, etc.). ) and systems (including IT architecture and production lines, etc. ). Here, we must clearly distinguish two confusing terms: business modeling usually refers to business process design at the operational level; Business model and business model design refer to the definition of business logic at the strategic level of the company.
Question 3: What is the business model of O2O (online to offline)? It refers to combining offline business opportunities with the Internet and making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad. As long as the industrial chain can involve online and offline, it can be called O2O. Mainstream business management courses introduce and pay attention to O2O, a new business model. In 20 13, O2O entered a high-speed development stage and began the localization and integration of mobile devices. As a result, the O2P business model was born and became a localized branch from online to offline.
Question 4: I answered many questions about how to write the company's business operation model.
You can determine the business model suitable for your company according to market analysis. According to the business model, the goal, team, advertising, management, channels, terminals and so on are quantified one by one.
Finally, add a summary feedback.
Question 5: What are the types of business models? Business model refers to a kind of business operation organization designed by enterprises according to their own strategic resources, combined with market conditions and the interests of partners. This kind of commercial operation organization will generally design the comprehensive interests of suppliers, manufacturers, distributors, terminal vendors, consumers and so on. Therefore, business model is a strategic concept, which puts enterprises under a win-win value system. Business model is different from single channel strategy. The business model is more based on the organizational structure design of profit structure than the simple channel distribution strategy.
Manufacturers, brands, distributors and terminals all have their own unique business models. This is mainly aimed at fast-moving consumer goods and durable consumer goods manufacturers. So the business model mentioned here is mainly aimed at manufacturers (including brands). At present, there are six main business models of manufacturers.
First, the direct supply business model. Mainly used in some large international companies with relatively small market radius, relatively low product prices or relatively clear processes and relatively strong capital strength. The direct supply business model requires manufacturers to have strong execution, good cash flow, stable market-based platform and fast product circulation. Because of China's deep market strategy, different market characteristics, complex channel system and low market standardization, it is inconceivable to choose the direct supply business model in the national market. Therefore, even multinational companies such as Coca-Cola and Master Kong have begun to abandon the business model of direct supply. However, some industries and industries with relatively rich profits will still choose the direct supply business model, such as liquor industry, and many companies have chosen the direct supply business model. In order to intensively cultivate the market, Yunfeng Liquor has set up sales companies all over the country to directly control the market terminals. Guangzhou Yunfeng Liquor, Xi An Yunfeng Liquor, Hefei Yunfeng Liquor and Hubei Yunfeng Liquor all have certain strength and good foundation in the local market; For example, many OTC products will also choose direct supply market.
Second, the general agent business model. This business model is widely adopted by small and medium-sized enterprises in China. Because the vast number of small and medium-sized enterprises in China are facing two core sufferings in the development process, one is the poor team execution, and it is difficult for them to establish a huge execution team in a short time. Choosing a distributor as the general agent can save a lot of difficulties in local market execution; Secondly, the financial strength is difficult. Small and medium-sized enterprises in China are generally weak in financial strength. If they choose the general agent's business model, they can occupy part of the general agent's funds to a certain extent. More importantly, they can complete the initial accumulation of original funds in this way and realize the rapid development of enterprises.
Third, the business model of joint marketing. With a large number of small and medium-sized enterprises choosing to adopt the general agent business model, excellent dealers in the market have become a scarce strategic resource, and many dealers are seriously wary of attracting investment simply from the perspective. Under such market conditions, many powerful dealers choose to cooperate with enterprises in order to reduce business risks, that is, manufacturers and dealers invest separately and set up joint marketing institutions, which can not only control the market risks of dealers, but also ensure that manufacturers always have a good sales platform. This way of joint marketing has been welcomed by many manufacturers with ideals and long-term development attempts. For example, Wahaha, a leading enterprise in the food industry, has adopted this business model of joint marketing; Gree Air Conditioning, an air-conditioning giant, also chose to set up a joint venture with regional agents to jointly manage the market and achieved good market performance.
Fourth, the warehouse business model. Warehouse business model is also the business model chosen by many consumer goods enterprises. Based on the fact that the cost of channel classification is very high and the competitiveness of manufacturers is greatly reduced, many powerful brands choose warehouse management mode to build the core competitiveness of enterprises through price strategy. For example, in 1990s, Sichuan Changhong TV was in full swing in Chinese mainland market. In order to reduce the cost of the channel system and improve the price competitiveness of enterprises in the market, Changhong Group chose the warehousing management mode, and enterprises directly delivered products to consumers.
The biggest difference between warehouse management mode and direct supply mode is that direct supply belongs to enterprises that do not own direct stores, products are sold by third parties, and enterprises supply directly to third-party sales platforms. The business model of warehouse is that enterprises have their own sales platform, which becomes the market distribution function through their own sales.
Fifth, the monopoly business model. With the increasing scarcity of market channel terminal resources in China, more and more consumer goods enterprises in China choose monopoly business model. Such as TCL Happy Village Specialty Shop ... >>
Question 6: What is the business model? The business model of an enterprise is a relatively new term. Although it first appeared in 1950s, it was not widely used and spread until 1990s. Up to now, although this term appears very frequently, there is still no authoritative version of its definition. After reading a lot of literature, the definition is that a business model is a conceptual tool containing a series of elements and their relationships, which is used to clarify the business logic of a specific entity. It describes the value that a company can provide to its customers, and the internal structure, partner network, relationship capital and other factors used to realize (create, sell and deliver) this value and generate sustainable profit income. When people use the term "business model" in literature, they often confuse two different meanings: one kind of authors simply use it to refer to the specific methods and ways for companies to engage in business, while the other kind of authors emphasize the significance of the model. There are essential differences between the two: the former generally refers to the way companies do business, while the latter refers to the conceptualization of this way. Supporters of the latter view put forward some ReferenceModel composed of elements and their relationships to describe the company's business model. The concept of business model There are many versions of the conceptualization of business model. There are different degrees of similarities and differences between the two. On the basis of synthesizing the commonness of various concepts, a reference model with nine elements is proposed. These elements include: value proposition: the value that a company can provide to consumers through its products and services. The value proposition confirms the practical significance of the company to consumers. Target customer group: the consumer group targeted by the company. These groups have certain commonalities, which enable companies to create value. The process of defining consumer groups is also called market segmentation. Customer relationship: the relationship between a company and its consumer groups. What we call customer relationship management is related to this. ValueConfigurations: the configuration of resources and activities. Core competitiveness: the ability and qualification that a company needs to realize its business model. Partner network: a cooperative network formed between a company and other companies to effectively provide value and realize its commercialization. The business model defined by Timos refers to a complete system of products, services and information flow, including each participant and his role in it, as well as the potential benefits of each participant and the corresponding sources and methods of income. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and users, suppliers and other cooperative offices in the market, especially the logistics, information flow and capital flow between them. ? Business model includes at least three meanings: ① The business model of any organization implies a prerequisite for the establishment of a hypothesis, such as the continuity of business environment, the relative stability of market and demand attributes in a certain period, and the competitive situation. These conditions constitute the rationality of the existence of business model. (2) Business model is a kind of structure or system, including the internal structure of the organization and the relationship structure between the organization and external factors. The components of these structures are intrinsically related, and they interact to form various movements of the model. (3) The business model itself is a strategic innovation or change, and it is a continuum of institutional structure that enables organizations to gain long-term advantages. Yuan Xinlong and Wu Qinglie (2005) believe that the business model can be summarized as a system, which consists of different parts, their relationships and their interaction mechanisms; It refers to an organic system, in which enterprises can provide value to customers, while enterprises and other participants can share benefits. It includes the structure of product and service flow, information flow and capital flow, including the description of different business participants and their roles, as well as the division of income and distribution of different business participants. ? System theory. This theory holds that a business model is a system composed of many factors, a system or * * *. Mahadi Wen (2000) thinks that business model is the only mixture of value stream, income stream and logistics stream, which are vital to enterprises. ......& gt& gt
Question 7: How to write business model ppt? Find some tutorials on Baidu and follow them.
Or find me.
Purple PPT
Question 8: How to write a business model plan? The writing of the help-seeking business model scheme should be based on these aspects. Enterprise orientation: what the enterprise wants to do, how big the market is and which competitors it has. Make products around these factors. Business or channel: how to sell and which channels can be used. Resource integration ability: what are the strong resources of enterprises and how to establish their own barriers. Profit model: how to make a profit? Do you make money by direct sales or by other means? Cash flow: Cash flow is the most important aspect of an enterprise, and good cash flow can ensure the healthy development of the enterprise. Generally speaking, a good business model should meet five criteria: accurate positioning, large market, rapid expansion, high barriers and low risk. Moschner's exploration of business model is very advanced. I suggest you watch their videos and hope to be adopted!
Question 9: How to write the project summary and business model of the business plan? Abstract is to write a brief introduction of your project.
The business model is equivalent to the product market, equivalent to 4P, what is the trend of this product in this market, and so on. If it is technology, it is to point out the differences and advantages of this product to the general public.
Anyway, try to introduce what benefits your project has achieved! Where the market is stored, the future is there. etc ....
Question 10: What is a business model? Business model is an integrated solution for entrepreneurs to maximize enterprise value. It integrates the internal and external factors that can make enterprises run, forms a complete and efficient operation system with unique core competitiveness, and meets customer needs and realizes customer value through the optimal realization form, and at the same time enables the system to achieve the goal of sustainable profitability.
Simply put, the business model is the way for enterprises to make money.