Red symbolizes enthusiasm, vitality and auspiciousness in China culture, which accords with the characteristics of massage industry. Red can attract people's attention, give people a warm and positive feeling, help attract customers and improve the visibility of the store. Red is also associated with the concepts of health and vitality, which is consistent with the concept of bonesetting massage. The design of the plaque also needs to consider the overall style and brand positioning to ensure consistency with the store image.