Current location - Health Preservation Learning Network - Health preserving recipes - Why do middle and high-end consumers like to drink Maotai-flavor liquor?
Why do middle and high-end consumers like to drink Maotai-flavor liquor?
Maotai-flavor liquor embodies the balance of Yin and Yang, and the harmony between man and nature in China. Chinese medicine believes that "five grains are the most nourishing, and the so-called' five fruits help'". Grains, as plant seeds, are a kind of concentration and memory of life in the universe and have strong vitality. Five fruits only play an auxiliary role. Maotai-flavor liquor is made from wheat koji and sorghum. Chinese medicine believes that sorghum is sweet and warm, which can warm the middle and replenish qi; Wheat is sweet and cool, which can nourish the heart, soothe the nerves, replenish qi and relieve annoyance, and clear away heat and fire. Sorghum and wheat, one warm and one cool, one yin and one yang, are a perfect match for Chinese medicine. Maotai-flavor liquor has only one production and fermentation cycle a year, with the Dragon Boat Festival stepping on Qu and Chongyang feeding. Dragon Boat Festival, also known as Zhongtian Festival, is a summer solstice solar term. On this day, the sun is pure and the anode is cloudy. At this time, the tradition of women is to step on songs, pay attention to the prosperity of Yang and Yin, adapt to the weather, communicate with Yin and Yang, and achieve a higher level of balance between Yin and Yang. The Double Ninth Festival is the solar term of the autumnal equinox, and the water quality of Chishui River in autumn is clear. At this time, feeding, steaming, high-temperature accumulation, fermentation in the pool and high-temperature wine reception are the magical integration of "essence, qi and spirit" in TCM health preservation. It fully embodies the highest state of health preservation in China. If you don't have good wine on your head when you drink maotai-flavor wine, you will be "kicking your head". It is determined by its unique technology to drink maotai-flavor wine without going to the head. Maotai-flavor liquor needs nine times of cooking, eight times of fermentation, seven times of liquor extraction, high-temperature koji-making, high-temperature liquor extraction and five years of cellar storage. Nine boiling and eight adding koji ensure the high quality of maotai-flavor wine. In production, as long as you drink wine seven times in the middle, the contents of methanol and acetaldehyde will be greatly reduced. In particular, Maotai-flavor liquor is different from other liquors. The high temperature of 40 degrees is the critical temperature of life, which can not only eliminate harmful substances (mainly aldehydes and sulfides) to the maximum extent, but also preserve beneficial microorganisms. Take the wine and store it for more than three years, then blend it with a typical "solid pure grain fermented puree wine", and leave the factory after two years of storage, so that the Maotai-flavor wine becomes a natural fermented food without any additives, flavoring agents, purified substances and water. In the complicated and unique technological process of Maotai-flavor liquor, the harmful substances that are easy to get on the head are basically volatilized, and it is impossible to get on the head after drinking. Drinking maotai-flavor wine is good for your health. Maotai-flavor liquor has the characteristics of "three most and four nothing". It is found that Maotai-flavor liquor contains a large number of phenolic compounds, which can remove excess oxygen free radicals in the body and is beneficial to cardiovascular and cerebrovascular health. High acidity, mainly acetic acid and lactic acid, is good for health; Aromatic components are the most, and there is no need to add any aroma or aromatic substances. After drinking it, it won't burn your head, your throat, heartburn or dry mouth. When a cup of delicious Maotai-flavor wine is smacked in your mouth and covered on your tongue, you will feel what Chinese medicine calls "sour, sweet, bitter, pungent and salty". The former is sweet and then bitter, and the sour is left and right. Chinese medicine says that the tip of the tongue is the heart and lung meridian, the tongue is the spleen and stomach meridian, the root of the tongue is the kidney meridian, and the left and right liver and gallbladder meridians. Aromatic can refresh the spleen, sweet can protect the spleen and strengthen the stomach, sour can protect and help the liver, and bitter can nourish the heart and spirit. If you don't dry your mouth, according to Shuo Wen Jie Zi, the water on your tongue is "alive" and the best symbol of life. The alcohol concentration of Maotai-flavor liquor is about 53 degrees. This is the time when alcohol molecules have the strongest affinity with water molecules. Because of the strongest affinity, it restricts the harm of alcohol to human body and is beneficial to health. The investigation on the promotion of friendship and health by drinking Maotai-flavor liquor found that more and more middle and high-end consumers prefer to drink Maotai-flavor liquor, of which 15% is due to cultural and quality reasons and 34% is due to health reasons. Modern civilization has broadened people's communication fields and increased communication opportunities. In communication, drinking is natural. If you don't drink, you will be sad and hurt your face, but if you drink all the time, it will hurt your health. In this dilemma, the value of Maotai-flavor liquor is highlighted, which can make friends, love rivers and lakes, enhance friendship and be beneficial to health. But even the best wine should be drunk in moderation. Maotai Moutai is a scarce resource, so we should cherish it! Health is the foundation of our life, so we should cherish it! ! The quota of 65,438+0,000 tons of Maotai-flavor liquor and the opening of 200 platinum wine ceremonies have met the growing demand of more consumers for high-quality Maotai-flavor liquor. In 2065,438+000, Maotai Group allocated 65,438+0000 tons of Maotai-flavor liquor, and successfully developed and built 200 platinum wine ceremonies nationwide. 20 1 1 Increase the quota of maotai-flavor liquor 1000 tons, and open 200 platinum wine gift shops. Platinum liquor store is a gift liquor store of Maotai Group. As an important member of maotai-flavor liquor family, maotai platinum liquor includes liquor series and health wine series. Liquor series has 53-degree platinum wine suitable for high-end business and government affairs, and everything goes well, platinum is supreme; There are 53-degree platinum wines suitable for consumers, such as Yinruyi, Jin Ruyi and Yuruyi. There is also a 53-degree platinum wine cellar, which meets the best collection. The series of platinum wine health care wine includes 35-degree menu, gift box, 38-degree menu, gift box and 53-degree platinum health care wine. Maotai Platinum Liquor was personally prepared by Mr. Wang Daoyuan, a senior bartender and engineer of Maotai Group who used to prepare Moutai for many heads of state.