Guozhen is a brand of health food and nutritious food under the New Era Health Industry Group. Brand positioning is "China health, gathering the essence", with "nature, science and technology, balance" as the core values. In recent years, a variety of health foods and nutritious foods of Guozhen brand have been widely recognized as "China Aerospace Special Health Food" by all walks of life. Guozhen trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.