Marketing automation is a software system designed based on customers' purchase journey, which helps you manage and automate marketing tasks, so as to explore more potential customers, reach deals efficiently and measure the marketing effect of the company.

With marketing automation, enterprises can track customer data and take action. According to who the customers are and what they are concerned about, set up automated processes in WeChat service number, email address, social marketing and sales channels. This enables the marketing team to provide the right information to the right customers at the right time.

Enterprises create a friendly experience for customers through marketing automation and personalized marketing means, so that customers can receive what they need in time, deepen their brand awareness of enterprises and make them recognize products and services.

With the help of marketing automation, we can manage the whole life cycle from original leads to market approval leads, sales approval leads, business opportunities and customer users, automatically capture customer feedback, extract leads according to their feedback, grade leads, cultivate intelligent leads, increase the number of customers and promote the promotion of lead conversion rate. Through marketing automation, the whole team can spend more time on strategic layout and clue cultivation, instead of wasting time on trivial work, and gain more potential users at the same time.

Scene content library: Marketing automation provides a scene content library for sales, which is selected from carefully designed templates, optimized according to the purchase stage and sales scene, and tracks the feedback of buyers through the system.

Personalized communication and triggering: Marketing automation can be subdivided according to consumers' roles, interests and other attributes, disseminate personalized content, and trigger related content according to content and channel preferences.

Clue scoring: Marketing automation has a leading clue scoring function, and obtains reference scores according to user behavior attributes and digital body language. Those with higher scores will be followed up by the sales staff faster to complete the transaction.

Cue cultivation: Marketing automation effectively tracks and responds to behaviors. Cue training helps high-activity business opportunities to complete incubation as soon as possible and enter the next process.

Integrating data closed loop: Marketing automation integrates data from social media, e-mail, websites and business opportunities from CRM to form a closed loop, which promotes business opportunity development and interactive strategies. Use the same indicators in all channels to get real-time information.

Visual click report: Marketing automation provides visual click report, showing the entrance with the highest number of clicks, which helps to improve the overall effect of communication. By analyzing the results, we can fine-tune the triggered marketing activities and provide correct information.