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What is the brand concept of Jane Anyan's instant bird's nest?
Bird's Nest China

Bird's nest is a traditional tonic in China.

Historical records are about 600 years old.

China has not produced high-quality bird's nest since ancient times.

But China people consume 80% of the world's bird's nest.

Therefore, eating bird's nest can be said to be a major representative of China's food culture.

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Especially in the Ming and Qing Dynasties.

Bird's nest is an exotic luxury.

It has always been an exclusive tribute of the royal family.

Be deeply loved by members of the royal family

According to the archives of the Qing Dynasty.

Breakfast of Empress Dowager Cixi on October 7th, 10th year of Guangxu reign.

A table of 30 kinds of dishes

There are seven dishes containing bird's nest.

Code the precious attributes of bird's nest again.

Brand initial heart

At the beginning of Jane Anyan's fast-food bird's nest

Adhering to the concept of "quality first, nature first"

Combined with the current people's health needs

On the premise of ensuring the taste and nutrition of bird's nest

But also meets the consumers' pursuit of convenience, quickness and health.

Inherit and carry forward the traditional health culture.

Enhance the cultural connotation of the brand

Let more people know and choose bird's nest.

The book Shuo Wen Jie Zi, which was briefly written 1800 years ago.

Simple and uncomplicated.

With the continuous improvement of living standards

More and more people are in sub-health state.

Based on this situation

Jane Anyan has always advocated a "simple" lifestyle.

Jane's lifestyle is unhealthy.

Jane removed unnecessary burdens from her body and mind.

Arouse people's concern about health.

Since ancient times, "An" has represented.

People's pursuit of a better life

Jane Anyan's goal is to produce stable products.

Interpreting the definition of safety with quality

According to legend, Luo is a legendary flower in ancient times.

Its flower language represents the fragrance of flowers and will never be defeated.

It also represents the pursuit of beauty by thousands of women.

Product advantage

Accurate traceability

Jane Anyan's team has spanned more than 4,000 kilometers.

Visit all bird's nest producing areas in Southeast Asia

After constant comparison and screening

Finally found the Indonesian kalimantan island.

As the third largest island in the world

There is a long coastline.

80% forest coverage

Adequate precipitation

Nourishes a large number of tropical animals and plants

It provides a good environment for the growth of Jin Siyan.

Jane Anyan built her own Yanwu here.

Ensure the quality of raw materials in Yanwu.

Let every bird's nest have a trail to follow.

Adhere to pure manual hair picking.

In today's rapid economic development.

All industries stress the so-called efficiency.

But in the process of picking hair from bird's nest

Jane Anyan chose "slow" in the opposite direction.

Every bird's nest that enters the factory

In the hands of professional wool pickers

It will take several hours.

In order to get a bird's nest with high cleanliness.

End the disposal of all chemicals.

Jiang new technology

Jian' an Anyan 100,000-class production factory

Has a modern standardized production line.

Introduce RO reverse osmosis pure water treatment technology.

The whole process of soaking, washing, picking and stewing should be used.

Computer-controlled vacuum cooking is carried out in the whole process.

Accurately control time to avoid nutrient loss.

At the same time, the multi-stage sterilization technology of 12 1 was adopted.

Let every bite of bird's nest be truly safe and healthy.

Real materials/objects

The raw materials of bird's nest are put in sufficient quantity.

The shredded bird's nest is long and full.

The solid content is greater than or equal to 50%

0 agar, 0 fat, 0 preservative

Pay tribute to nature, 18 months long shelf life.

Professional team

Jian' anyan international operation center

Gathered many outstanding team elites.

There are investment teams and visual teams.

Lecturer team, operation team, etc.

Relying on the advantages of Jian' anyan's 5G new retail

Committed to building a comprehensive ecological chain of Jane Anyan brand.

Technical specification of products

Jane Anyan's instant bird's nest has launched two products.

They are Yue Xin and Li Yue.

Happy 75g *5 bottles in a box.

The exquisite bottle is easy to carry.

Meet the daily nourishing needs of consumers.

Gift 135g *4 bowls in a box.

The bowl of the atmosphere is noble and elegant.

Giving gifts to others shows good taste.

At the same time, in order to bring better experience and service to consumers.

In Jane Anyan's Micro Mall and JD.COM Mall.

Monthly card and season card services were launched.

According to your own actual situation

Choose the corresponding package flexibly.

Get more benefits while getting health.

Society is developing rapidly.

In the era when the bird's nest industry is in full bloom

Don't forget your initiative.

Follow the people-oriented principle

Continue to forge ahead on the road of adhering to purity and nature.