Sometimes when you look at your own words, you will have a sense of happiness and accomplishment.
Because I spent most of my energy studying online courses in March, I only finished reading two books.
So, in this article, let's first review the books in February and March. As for online courses, Shinohara will share them separately.
Well, to get to the point, I have read seven books in the past two months. According to my personal reading habits, I recommend the following three books, hoping that they can become your book list in April.
In this fast-paced era, reading does seem a bit outdated, so many people think that surfing the Internet is enough to replace reading. After all, the former has more information and is more convenient to operate.
However, the author believes that only when the user's self-cultivation reaches a certain depth can he master a huge amount of network information, otherwise he can only drift on its surface and cannot go deep into it at all.
Akutagawa Ryunosuke once wrote in "River Children", "The necessary thoughts may have dried up as early as 3,000 years ago, and now we just add a new fire to the old firewood".
I think this may not be difficult to explain why many entrepreneurs are keen on reading instead of just indulging in the internet.
Of course, this does not mean that we should read everything. On the contrary, we should contact some quality books and classic books.
Because they can be the starting point for mastering new knowledge and information, and make the world in our eyes change from "point" to "line" and then expand into "surface".
In addition, the author also pointed out that reading alone is not enough, so we should work hard to output, that is, transform the contents of the book into "our own flesh and blood."
This is because if the contents of the book are only accumulated in your mind, it is easy to forget, so that the time and labor spent on reading are wasted.
Many times, we always unconsciously equate "imitation" with "plagiarism", so we are extremely resistant to imitation.
However, even sam walton, the founder of Wal-Mart, once said, "Most of what I do is imitating others".
French writer Chateaubriand once pointed out that "the so-called original writer is not an imitator, but cannot be imitated".
Even the famous Starbucks has imitated other companies (coffee bar stands for coffee), but they have changed according to the actual situation in the United States, thus making it a relaxed and leisurely coffee bar.
It must be said that it is precisely because of this move by howard schultz that Starbucks, which was once depressed, was saved.
In addition, in order to solve the problem of how to imitate, the author also puts forward an analysis framework of business model, that is, P-VAR model, in which P (location) represents positioning, V (value) represents value, A (activity) represents activity and R (resource) represents resources.
In order to discuss this idea in detail, the author also cited many cases, such as Daiwa Transportation in Japan, disposable contact lenses of Johnson & Johnson, Uniqlo and so on. , greatly reducing the difficulty for readers to understand.
After reading this book, I have a lot of feelings and reflections inside. I think it may be because there are many views that coincide with the author!
Personally, whether I started writing or later managed the official account of WeChat, I also started from imitation, learning and drawing lessons from the writing methods and typesetting ideas of major online bloggers.
Only after many times of thinking and practice did I begin to have my own writing style and ideas. Therefore, in the next stage, I should probably start thinking and positioning at a higher level.
This is a professional operation book. So, if you don't work in front of the screen, you can automatically ignore this book. On the contrary, I suggest you read more intensively.
Here, I want to share with you a theory mentioned in the book, namely ABZ theory, which was put forward by Linkedln and Paypal co-founder reid hoffman.
These include:
A stands for plan A, which refers to the plan that you think is worth investing at present and can get a certain output and security. Like what you're doing.
B stands for plan B, which refers to some opportunities you have cultivated for yourself outside of plan A. It may not be your career at present, but you are interested in it or looking forward to it in the long run. For example, use your spare time to cultivate some hobbies.
Z stands for Z opportunity, which is a backup plan to deal with the worst case. For example, if you lose your job one day, or you want to rest for three months, you must save some money in advance to ensure that you can live simply.
Seeing this, you may feel that you already have a job, so why make plans B and Z again?
This is because the midlife crisis is terrible. In their thirties and forties, their energy, physical strength and creativity will be greatly reduced, and gradually they will be in a passive position.
One day in the future, when your ability can't meet the expectations of the company, you are likely to be fired. And the burden of family will make you overwhelmed.
The above is not groundless, but a real case that Xiao Qi heard. I have to say that the workplace is really cruel.
So at present, on the one hand, we should cultivate our core competitiveness, and on the other hand, we can try to prepare plan B. After all, this requires a process of accumulation, not overnight.
I remember Liu Yu once said, "Reading is not expected to be enlightening, and I don't think there will be any gods on the bookshelf. I just hope that every book can advance a little knowledge or bring a little inspiration. "
For Yu, the reason why she can keep reading is that she hopes to remind herself and arm herself through other people's experiences.
PS。 Xiao Qi reads all the paper books because it is more ceremonial.
Welcome to recommend more books to me, no matter what type!