The marketing scheme of catering prepaid card, through holding promotional activities, further enhances the visibility of the restaurant in the local area, makes customers feel the influence and reputation of the restaurant in the local area, attracts customers and expands consumer groups, thus increasing our business income and expanding brand influence. The following is the marketing plan of the catering prepaid card.

Catering Prepaid Card 1 Marketing Scheme

Promote the use of prepaid cards (you can also use other names, such as: membership card {VIP, SVIP}} one card {below, use prepaid cards instead}), which is convenient and practical (features).

1, through the promotion of "prepaid cards", establish a membership mechanism and cultivate loyal customers. Establish a new image and win word of mouth.

2. Promote the use of prepaid cards and increase the turnover of restaurants. Target audience: mainstream consumers, families and office workers aged 20-40.

promotion policy

1. Promote prepaid cards by prompt delivery to improve the card handling rate.

publicity strategy

1, pre-paid cards will be promoted in early May (during the opening period). In the early stage, suspense was mainly set through leaflets.

2. During the promotion period, 20,000 leaflets were made, 65,438+00,000 copies were placed in newspapers, and the remaining 65,438+00,000 copies were distributed in commercial and residential buildings and residential areas around stores in the food court to promote prepaid cards.

3. Design and make 5,000 prepaid card consumption guides, and convey information such as "advantages of the card, instructions for use, preferential policies, store address and telephone number" to restaurants (mainly for customers who apply for the card). When serving or waiting for someone, the waiter will explain. )

4. Shop design and manufacture window posters, cashier cards and dining table cards, and publicize preferential policies for prepaid cards.

5. The shop assistant focuses on publicity and promotion, focusing on promoting the benefits and benefits of handling cards to customers who order food, and encouraging them to handle cards.

Activity time: 2065438+May 2006 1 Theme: Reward guests for opening and share delicious food.

Option 2

1. Use the original store, namely Jiangnan soup packets, for in-store publicity (distributing leaflets and coupons). Customers who spend in our store can get coupons (the specific discounts vary from 1 to 10 yuan according to the consumption situation of our store).

2. You can promote prepaid cards in our store and apply for "one card for dual use", and you can enjoy a 20% discount when spending in our store or new store (you can only enjoy a 20% discount when using prepaid cards).

3. How much can I recharge to give the store a coupon? How much is the VIP and SVIP charge?

Marketing scheme of catering prepaid card 2

Hotel recharge promotion plan

In order to increase the turnover of the restaurant and strengthen the promotion of its members, the marketing plan of the restaurant membership card in _ _ is as follows:

1. Recruitment date of new vip membership card: February 28th, 65438 (anniversary).

Second, add a vip membership card:

1, membership card price: membership card 198 yuan/Zhang;

A. old members change their cards:

_ For old customers who are about to expire, SMS will remind them to renew their cards;

_ Old member renewal card discount:

198 yuan/Zhang, giving away the voucher of 158;

B. new member application card:

_ 198 yuan/Zhang (bare card); Or 258 yuan/piece, give a voucher of 158;

2. Member promotion activities:

_ Birthday SMS blessing

Membership management system has set up a birthday reminder function for members. Every member's birthday, the restaurant expresses birthday wishes and invitations to members through SMS;

_ Birthday offer:

On the birthday of each member, come to the store for dinner with my membership card, and have dinner for more than 4 adults (including 4 people). I will give the designated birthday cake free of charge (with valid documents);

_ SMS reminders for holidays and special events in the store

In-store holiday promotions are notified to members by SMS.

_ Points redemption cycle

In the store, members' consumption points are regularly exchanged for gifts, and the redemption points for each gift are stipulated. Members can exchange existing points for designated gifts;

The exchange cycle is as follows (every cycle 16 days):

__.3. 15-__.3.3 1; __.7. 15-__.7.3 1;

3. Points management and gift exchange

_ According to the integral amount, every consumption 1 yuan product 1 minute (mantissa can also be integrated).

During the redemption period, gifts will be redeemed:

_ points reach __00 points, which can be exchanged for an Apple iphone4s;

_ When the score reaches 150000, you can exchange it for an Apple ipad2 tablet;

_ If the score reaches 100000, you can exchange it for a Canon digital camera;

_ If the score reaches 50,000 points, you can redeem the photo studio or fitness card (to be determined).

Score below 500 points (excluding 500 points):

100 points can be exchanged for 50 yuan vouchers;

158 yuan vouchers can be redeemed for 3000 points;

Over 4500 points can be redeemed 188 yuan vouchers; And so on.

Note: The redeemed vouchers are valid for 3 months and cannot be used on the same day or large holidays.

_ Points are accumulated for members' life. When the membership card expires, the original points will be transferred to the new card after renewal;

_ Every time an old member recommends a new member, he can enjoy the first consumption points of the new member, that is, according to the first consumption points of the new member, the old member (recommender) is given the same consumption points;

_ Membership points will be implemented on February 28th, 65438.

4, membership card articles of association

_ This card can only be used in Starwood Central Yintai Store and enjoy the membership price;

_ This card cannot be shared with other promotions in the store * * *;

_ This card is only used as proof of membership, and is not used for other purposes.

_ This card is for personal use only, and can be enjoyed by peers within 10, but not by peers above 10;

_ If this card is lost, you need to go to the store to report the loss of 30 yuan fees and reissue a new card;

_ The final interpretation right of this card belongs to Shaanxi Starwood Catering Management Co., Ltd. ..

Third, promotion.

1. In-store sales promotion (scope: all employees) to establish the sales awareness of all employees. Accumulate 1 points and 8 points for each membership card sold, and give the card seller 158 yuan vouchers as a reward;

2. Outdoor advertising, online advertising, Yintai and in-store Yi Labao launch, SMS launch (highlighting the popularity of store celebrations and membership recruitment).

Marketing scheme of catering prepaid card 3

Sales activity planning scheme

First, the theme of the event: On the premise that women need to be beautiful and keep warm in winter, the advantages of recharging with cash cards can be enjoyed by many consumers.

A "grateful winter, warm and dazzling" recharge preferential activity (the title can be more poetic and abstract);

Second, the way of activity: in the form of recharge of consumer cards, more fees and more gifts are given to give customers preferential treatment and convenience;

3. Consumer Card Name: Fashion Card or Charm Card (choose one).

Fourth, activity promotion: pop shop window, cashier display, oral promotion and recommendation by the clerk;

Verb (abbreviation for verb) Activity time:

20 1 1 year1year1October 65438- to 20 1 1 year1February 3 1. Activity details:

1, recharge discount: a, a one-time recharge of 3,000 yuan to 300 yuan, equivalent to 3,300 yuan in cash; Equivalent to a 10% discount;

B, a one-time recharge of 5,000 yuan to 800 yuan, equivalent to 5,800 yuan in cash; Equal to 8.6 times;

C. If you recharge 8,000 yuan at a time, you will get 1500 yuan, which is equivalent to 9,200 yuan in cash; Equal to 8.4 times;

D, one-time recharge 10000 yuan to send 2000 yuan, equivalent to 12000 yuan in cash; Equal to 8.3 times;

2. Activity recharge and discount amount:

A, 40 pieces with a face value of 3300 yuan are worth *** 132000 yuan;

B, 30 pieces, with a face value of 5800 yuan *** 174000 yuan;

C, 20 pieces with face value of 9200 yuan *** 184000 yuan;

D, 10 with a face value of 12000 yuan and a value of *** 120000 yuan;

Note: the face value of 100 consumer card * * * is RMB 6 10000, the receivable amount is RMB 530000, and the gift amount is RMB 80000, which is equal to an average discount of 8.7. If fewer people recharge the minimum amount of 3,000 yuan, the discount may be lowered to 8.5%.

3. Recharge regulations: a. Customers can recharge their consumption cards at all levels by cash and credit card;

B, customers can choose to recharge multi-level consumer cards;

C. When recharging, the customer should leave his real name, telephone number and ID number for verification;

D. Every time the customer recharges, the clerk should carefully register and ask the customer to cooperate with the signature, so that the customer service can pay a return visit;

4. Handling process: the clerk recommends to the customer-the customer can freely choose the level of the recharge card-the customer fills in the real information-the clerk checks whether the filled information is complete-check with the customer again whether there is any error-register the customer information (fill in the recharge amount and available amount)-give the card to the customer-the customer receives the card-the customer confirms whether the card matches the information-the customer's signature (name and phone number).

5. Rules of use: a. Customers should show valid consumption cards when shopping;

B. If the consumer card is used as a second card, be sure to call the card issuer to confirm whether to use it for others;

C. The amount in the prepaid card cannot be withdrawn or changed;

D. When using it, the clerk should register the relevant procedures and ask the customer to cooperate and sign for the next consumption;

E, the recharge amount is valid for one year (calculated on the day when the recharge card is processed);

F. If the amount in the prepaid card is insufficient, the difference can be made up for the current consumption (cash or credit card payment);

6. Use the registration process: the customer shows the consumption card-the clerk checks the relevant information (card amount and user identity confirmation)-deducts the current consumption amount-registers the relevant data-the customer checks the consumption and remaining amount-the customer confirms the signature (name and phone number);

7, the clerk recommended rewards: a, introduce a one-time recharge of 3,000 yuan per person reward 10 yuan;

B, the introduction of a one-time recharge of 5,000 yuan per reward 30 yuan;

C, the introduction of a one-time recharge of 8,000 yuan per reward 50 yuan;

D, initiate a one-time recharge 10000 yuan to reward 80 yuan each time;

Note: If all 100 consumer cards are issued, the clerk will be rewarded with 2 100 yuan, accounting for 2.5% of the top-up amount of 530,000 yuan.

70*90 poster making problem! 70x90 posters should be photographed, so the cost will be lower. In order to make the colors more vivid, the photo inkjet should use RGB mode instead of CMYK for printing and large inkjet printing. The resolution is 120- 150 pixels/inch. Even if it is done very high, the general photo inkjet printer can't reach the resolution you set. High quality material: Nitu. Com (you need to register an account, download points, and of course you can recharge. ) 3 materials (completely free, more than half of the pictures are taken from intimate pictures by high-scoring members. ) = = = = = = = = = = = = = = Finally, upstairs, the software only sets the resolution ppi, without the concept of dpi. Printers, printing presses and other production equipment are dpi. Don't be confused and mislead others. Beauty salon recharge activity plan

In order to ensure that things or work are carried out solidly, it is often necessary to make plans in advance. A plan is the detailed rules, steps and arrangements for implementing a specific action. So do you know how to write a standard plan? The following is my carefully organized beauty salon recharge activity plan. Welcome everyone to refer to it, I hope it will help you.

Beauty salon 1 recharge activity plan

First, learn from the credit card master and deputy card system and implement the "member registration card" model.

The method is that each membership card can handle a registered card only by charging 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.

The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.

Second, promote the mode of "women spend, men spend".

It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.

Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.

Third, horizontal alliance and joint promotion.

It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity to celebrate and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.

Beauty salon recharge activity plan 2

At the end of the year, major beauty salons are also busy and begin to plan the annual terminal appreciation meeting. As the name implies, the purpose of the appreciation meeting is to further close the relationship with customers and lay a good foundation for next year's business. Sort out the main points of the year-end appreciation meeting of beauty salons for your reference only.

First, effectively invite customers.

One month before the event, banners and posters with the theme of "Terminal Club" will be hung outside the store, and terminal club prizes will be placed and displayed in the store to highlight the brand on the product showcase and create an overall terminal club atmosphere.

Whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be given invitations. On the one hand, it can determine the number of people and reduce the cost burden, on the other hand, it can cultivate the mentality of paying first for end customers, which is conducive to the promotion of the event site.

For beauty salons with poor customers, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited through old customers bringing new customers or placing orders in the community. Generally speaking, inviting guests should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", all of which need to be fully considered before implementation.

Second, make detailed plans.

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make a good sales plan as soon as possible according to the information feedback from their receipt, such as age and occupation. According to the data collection, considering the main content and creative process of the terminal meeting, make a detailed thank-you meeting plan.

The main purpose of the beauty salon's year-end appreciation meeting is to contact customers' feelings and thank the old customers of the beauty salon. In practice, these misunderstandings often appear in the year-end appreciation meeting of beauty salons:

1, the goal is unclear, and I don't know what I really want.

Many beauty salons, when planning appreciation meetings, not only want to let customers have fun, but also want to promote the sales of beauty salons and expand their influence. As we all know, if you think about everything, nothing will be fine. The appreciation meeting must have a fixed theme, either thanking the customer or discounting the beauty project. Only with a clear goal can we organize a successful thank-you meeting.

2. If you rely too much on the speaker, it will not be equal to the lecture.

Some beauty salons tend to rely too much on lecturers, and there is no other content to support them except listening to lecturers. Such a thank-you meeting can't arouse customers' goodwill and interest, and the participation is not enough.

3, the planning is not detailed, leaving out details.

A thank-you meeting needs to consider many details, such as specific processes, prepared materials, publicity means, venue arrangement, etc. These need to be prepared in advance. Doing the details well is an essential factor for the success of the terminal. Is the sound at the meeting good or bad? Do you have a file of invited clients? Is the meeting process interlocking? Are the items prepared complete and sufficient? All these require beauty salons to plan and implement every link carefully and comprehensively.

4. The time and efforts to promote the order are insufficient or the commercial color is too strong.

A successful terminal appreciation meeting must make customers feel comfortable and not show too strong commercial color and make customers feel disgusted.

Beauty salon recharge activity plan 3

I. Purpose of the event

Beauty salon year-end appreciation will strengthen customer loyalty in the form of old customers, drive sales and improve beauty salon performance.

Through the exchange of terminal meetings, guide and educate customers' consumption concepts and health and beauty concepts. Use various promotional activities to retain old customers and develop new customers.

Second, the theme of the event

Beauty salon gratitude appreciation meeting

Third, the activity time

20xx 65438+ 10 xx to xx.

Fourth, the way of publicity:

1. Store hangs banners for publicity to attract customers.

2. Make flyers and invitations.

Verb (abbreviation of verb) activity process and content

(1) Preparatory work

1, host

2. Speech by the beauty salon owner (guest leader can be added)

3. Invitation cards, gifts (more than 100 copies) and invitation words activity flow cards.

4, beauty salon promotional film production

5. The clarity of all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)

6. Matters related to the website. (Time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)

7. Time connection. (Check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Beauty salons can have programs)

9. Safety inspection and safety assessment

(2) Check-in time and matters

Check-in seats are confirmed, check-in service personnel are in place, background music (elegant progressive) begins, photography is in place, and guests enter the venue in turn to sign;

The service staff led the guests to their seats in turn, the tea boy poured the tea at the right time, and the beauty salon owner received it comprehensively. (Music is switched according to the guest's admission)

(C) party stage-the promotion of the overall image of beauty salons

After the guests enter the venue, the music fades and the lights cut in, first setting off the atmosphere for 3-5 minutes;

In order to attract the expectation of the guests, the host enters the venue, applause stops, music stops, lights chase, and the host enters the words.

(d) Speech stage of beauty salon owner-appreciation meeting of beauty salon manager.

The beauty salon owner took the stage, the music cut in, the light cut in, the scene was quiet, and the applause was real-time. After the leader finished speaking, the host interjected.

At the end of the meeting, the closing speech was delivered, the music was cut in, the introduction stage of cultural performances began, the lights were cut in, and the atmosphere was set off.

(5) Art performance stage. Staff style display

At the beginning of the cultural performance, the music cuts in, the lights cut in, the host enters and gives a speech to the cultural host.

Then the staff of the beauty salon went on stage to perform programs, so that customers could get to know versatile beauticians and deepen their impression of beauticians.

(6) Start the lottery.

The purpose of this lottery is to strengthen the interaction with customers, let customers actively participate in activities, give back to customers with true feelings, and let customers feel the intention of beauty salons. It is also a good opportunity for promotion.

(7) Dinner stage

Dinner service personnel are in place, guests and leaders enter the venue to propose a toast, and meals can be decided according to the situation.

Sixth, the year-end appreciation meeting customer invitation letter

Dear customer:

Hello! The beauty salon and the company jointly create the 20xx anniversary gratitude appreciation meeting, and invite you to come!

20xx years are about to pass. In order to thank you for your company along the way, our store will hold an annual thank-you meeting on 65438+February xx, when there will be rich gifts.

There is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there are gifts and prizes waiting for you! Welcome to the beauty salon!

Beauty salon recharge activity plan 4

First, the purpose and significance of the year-end appreciation meeting held by beauty salons:

Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:

1. Grateful customers-the end of the year is the peak season for all industries, giving back to old customers in various forms and strengthening customer loyalty.

Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.

2, full customer coverage-a meeting to lock 90% of the old customers, so that customers do not lose.

3. Double performance-driving sales, improving the performance of beauty salons, and making great achievements in a short time.

4. Consumption upgrade-within 30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.

5, innovation-the promotion of new products, new projects, to give customers a sense of freshness.

6, a large number of new employees-80% of the old customers introduce us to new customers, and use various promotional activities to retain old customers and develop new customers.

7. Absolute clinch a deal-80% of old customers clinch a deal, 50% of new customers clinch a deal.

8. Delineate employees-employees can earn more than 3 times in 30 days, which is conducive to the stability of the team. Through the influence of supervising teachers, we can strengthen beauticians' sales awareness and improve their sales ability.

9, lock in the future-80% of customers are firmly locked in, and the huge industry influence makes the beauty salon famous in the local area.

10, revitalize heavy customers-80% of sleeping customers are activated for consumption again.

Second, the year-end appreciation meeting of beauty salons is held in various ways.

Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.

In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.

Third, the theme of the year-end appreciation meeting of beauty salons

Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.

Fourth, the beauty salon year-end appreciation meeting design scheme

(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.

(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.

(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.

(4) Publicity of activities

1, internal publicity:

(1), hanging banners and putting up advertisements in beauty salons to attract customers;

(2) The beautician preaches to the customers and transmits the activity information.

(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.

(4) Use SMS platform to send short messages to customers to inform the activity plan.

(5) The beautician calls customers and conducts telemarketing.

2. Publicity

(1), an out-of-store promotion.

(2) Distribute leaflets and invitations for publicity.

(3) Online advertising.

(4) Advertising media, newspapers, television and radio.

(5), outreach association publicity.

(6), marketing personnel external marketing.

(5), meeting policy

1, pre-conference marketing-determine preferential policies for pre-conference activities, pre-conference preparations and target performance.

2. In-conference marketing-making conference activity plans, activity details and preferential activities.

3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.

(vi) Participants in the event

The main participants in the activity have the following roles: organizers (beauty salons), participants (customers), implementers (beauty salons, equipment providers, audio providers, performers), propagandists (advertisements, radio stations, journalists, me) and supporters (manufacturers, experts, partners).

(vii) Supporters of the event

Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.

(8) Activity time.

The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February. Many people will also arrange it on New Year's Day next year, or around the Spring Festival, but various customer activities, especially some supermarkets, should be held in advance.