First, shaping the image of the name is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure their own market share, broaden the market, stabilize and attract many consumers, we need a hard commodity brand and a well-known enterprise name. 1, meaning beautiful, such as China Changhong Co., Ltd., Changhong's name means that after a rain, it is magnificent, the sun is the reddest, and Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has the reputation of "having a happy life and producing colorful products". 2, concise and easy to remember a good enterprise name, it will never be a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on. 3. A company name with good affinity can't give people a feeling of being too serious, nor can it give people a feeling of rejecting people thousands of miles away, but it should have affinity, which means that people have a feeling of being close and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A Poet in Xinghua Village originated from Tomb-Sweeping Day written by Du Mu in Tang Dynasty. Excuse me, where is the restaurant? The shepherd boy pointed to the poem of Xinghua Village. This kind of country interest gives the pedestrians on the road a sense of intimacy. Another example is Sichuan Tian Ge Group Company. Tian Ge was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a new one, which seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan shares, which makes people feel very intimate. Dabao Cosmetics Company is located in Beijing. Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers. Second, attract the name of the business In real life, a shop signboard with high generality and strong attraction is very important for the visual stimulation and psychological influence of consumers. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business. The name of the store should be considered from the following aspects: 1. The name of the store must be consistent with the goods it deals in. The name of a store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes. 2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity. 3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread. 4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju. There are mainly the following naming methods for shops: (1) Naming methods related to the nature of products, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E-clothes, ChristianRandPhillips Beauty, etc. (3) Names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities, etc.

Three, several types of enterprise names 1, through the land production enterprise names, such as Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company, etc. This naming is quite common in enterprises in China. 2. Take auspicious and social favorite things as enterprise names, such as Nanjing Panda Electronics Group Company, the Monkey King Electric Welding Company, Chunlan Group Company, Mafei Monosodium Glutamate Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall, etc. 3. Choosing the word "magnificent" as the name of the enterprise can be divided into two categories: implicit and straightforward. More straightforward enterprise names, try to show their extraordinary demeanor, such as Goldlion, Yinlilai Company, Shen Fu Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel and so on. Implied are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Jushu Garment Company, Elegant Silk Products Co., Ltd. and so on. 4. Choose the name with strong traditional business atmosphere as the enterprise name. This name was the most popular in China in the past. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. The names of such enterprises are mostly composed of auspicious and auspicious Chinese characters, which means prosperous business and auspicious production. 5. Choose the modern name as the enterprise name. In order to conform to the trend of the times and cater to the aesthetic taste of modern consumers, some enterprises pay attention to choosing modern names. Such a name usually gives people an exotic atmosphere, a taste of goods and an interesting feeling. Such as Beijing Yansha Commercial Building, Seg Mall, Parkson Group, Concord Group, Maggie Hairdressing, Haiyun Fitness Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd. and so on. It should be noted that more and more enterprises learn from foreign transliteration and pursue foreign ignorance. Many names only pay attention to the gorgeous meaning on the surface of words, and are composed of several words with modern significance. As for the meaning of the name, I no longer pay attention to it. This enterprise name will eventually lose its cultural connotation and become a symbol. Four. The names of tourist attractions in China are generally divided into three types, one is pure natural landscape, the other is pure human landscape, and the other is both natural landscape and human landscape. Due to the lack of humanistic connotation, the original names of natural scenic spots should adopt literary vocabulary. For example, the famous Jiuzhaigou and Huanglong tourist areas directly use words to describe the landscape. Such as the Changhai Lake, Pucui Lake, Colorful Lake and Pearl Waterfall in Jiuzhaigou. Attractions such as Huangguoshu Waterfall, Tianchi in Xinjiang and Shili Gallery in Zhangjiajie use adjectives directly. The name of cultural landscape is directly related to historical events, people and places because of its historical connotation. For example, Huangliangmeng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to China's idiom Huangliangmeng. Jiezhou Guandi Temple, whose name is related to Guan Yu's origin here, became the ancestor of Wu Temple. For example, the names of the Three Gorges, such as Baojian Gorge and goddess peak, are all named after historical legends and fairy tales. V. Specific steps and methods of naming enterprises and products According to the characteristics of the industry and the performance of products, the naming methods of enterprises and products incorporate the principles of Chinese characters (temperament, word meaning, font, etc. ), CI principle, Taiji principle, aesthetic principle, geography and humanities, regional culture, age structure, internationalization and creativity of naming. Finally, they are properly positioned and comprehensively analyzed, and a unique, easily identifiable, easily disseminated and innovative name is cultivated. Of course, the agility of mathematics has its suggestive power, which can lure everything with names and titles. Therefore, it is safe to refer to 8 1 when naming enterprises or products. Especially when naming companies, the mathematical principles of company names and word-of-mouth names (trade names) should be auspicious. Enterprises and companies should also have luck in mathematics and physics, which is meaningful. The five elements of mathematics and logic should be consistent with the name and personality of the person in charge (legal representative), and the five elements of company name should not be consistent with the five elements of the person in charge. Matters needing attention in naming enterprise products: the industry nature, registered capital, geographical location, business scope, enterprise concept, operator name and year, month, day and time of birth of the enterprise should be provided. Sixth, the name of the real estate industry Nowadays, the competition in the real estate industry is becoming more and more fierce, and more and more attention is paid to the name of the community. It has become the consensus of society and real estate industry to inject cultural connotation into new residential buildings. A good community name and a good developer enterprise name will have a positive effect on consumers. The naming of real estate residential quarters, after injecting cultural connotation, will give people a refreshing feeling, bring people a sense of pleasure and make people feast for the eyes. For example, the name of the residential area near Liuhuaxi in Chengdu should be associated with Du Fu's thatched cottage, which is a common sight in Du Fu's poems. The use of names composed of words in Du Fu's poems will undoubtedly add a lot of charm to the community. If we name the buildings in the community as Chengjiang, Xiuzhu, Yuanjiang and Jianchun, or Yingjiebi, Jiefang, Jintingdong and Guo, it will give people a sense of cultural taste and elegance. However, if buildings are given the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or Blue Shore, Red Sail, Xue Tao, Fei Xia, etc. , will give people a sense of neither fish nor fowl, have no cultural taste at all, and cannot create a warm and pleasant cultural atmosphere. Only by using the name of modern real estate industry and paying attention to its humanistic connotation can we gain the first opportunity and seize the commanding heights under the same competitive conditions. Using a vulgar name will make people feel that their taste is not high and they lack grade; Appropriate names should be used according to city type, location and consumer type.