The five-force analysis model is used to analyze the competitive strategy, which can effectively analyze the competitive environment of customers. These five forces are: the bargaining power of suppliers, the bargaining power of buyers, the entry ability of potential competitors, the substitution ability of substitutes and the current competitiveness of competitors in the industry.

SWOT analysis s method is an internal analysis method of enterprises, that is, according to the established internal conditions of enterprises, find out the strengths, weaknesses and core competitiveness of enterprises. Where S stands for strength, W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

It can be seen that the objects of these two analysis methods are different. Five forces are mainly aimed at the analysis of external factors of enterprises, while SWOT is both internal and external.