No matter how straight you are, Dior, Chanel and Estee Lauder must have heard of them. Say, read more books if you have nothing to do. In fact, we should also take good care of our skin so that life is not rough. After all, it is superficial to flaunt the inner and ignore the outer.
Here, my friends and I wrote some skin care products. If you are a seller, I hope I can help you open your mind to selling goods. If you are a consumer, I hope you can live a better life.
1, an upward heart should not have drooping wrinkles.
This copy resonates easily. This is Klaus' exercise. Through the two elements of "praising the beautiful words" and "pointing out the reader's dilemma", readers' recognition and resonance are aroused. For example, the pride of hometown should not be a wanderer in the city. For another example, no matter how handsome the face is, it can't compare with baldness.
2. I worked hard for half a year and returned to before liberation.
This is to use anger to mobilize the enthusiasm of consumers. Stand up and express your anger at some unreasonable or unfair things in your life. This is a just protest, which will naturally bring a lot of profound recognition. For example, I worked so hard that I became poorer and poorer.
You can see every penny you spend on your face.
This copy seems ordinary, but in fact it tries to figure out the various consumer psychology behind it. First, I'm afraid I can't. The second is to worry about the image of the prodigal family. But this copy solves these two concerns of consumers and makes consumers' buying behavior smooth. There is some chicken soup in the copy, but it really works. For example, every effort you make is the future.
4, the mask is applied early, and the face looks smaller.
It uses a rhyme to give the copy a sense of rhythm, which is not the key. Most importantly, there is a pun and a little insight. "Face looks small" is a pun, which means to look young and also means to look small. A girl with a small knowledge is a melon-faced girl who feels that her face is big and wants to be smaller. Just like weight, there is no thinnest, only thinner. Girls especially prefer "thin" and "small".
5, bad skin, bad temper. Bad temper and bad skin.
This is the most commonly used fear copy. Point out the negative consequences so that consumers can take positive actions to avoid them. For example, if you don't spend money, your husband will give it to others. This is the same logic, finding the consequences of something, making consumers feel scared and acting accordingly. For another example, acne and male gods can't have both.
6, others are the same, I am old.
I forget which classmate's homework is, and I like it very much. This style of copywriting is very suitable for the present, relaxed and happy. Regardless of the usage of the word repetition skill, it mainly depends on its comparative context. What people fear most is contrast. Where there is contrast, there is pressure, and there is pressure, there is action. For example, my classmate is 30,000 yuan a month, and I am 3000 yuan a month.
7. Girls who love to apply masks will have a good career.
This kind of copywriting is also very common, but it can make consumers win social recognition. This is crucial. Why don't some people buy skin care products? A big reason is psychological guilt. I feel that buying this thing is a waste and takes up family resources. At this time, there are two effective ways to reduce guilt. First, build consumer confidence. For example, L 'Oré al, you deserve it. This will help consumers build confidence and make them think that this skin care product is deserved. Second, inform that this behavior is socially acceptable. You buy skin care products to help your career, not for your own selfish desires. It is for the promotion of career and for a better family life.
8. even if you use LAMER eye cream, you should stay up late.
This is a product copy that emphasizes the selling point of the effect. Highlight the selling point of the product with a caring tone. This is a very social copy, which is often used in daily conversations. For example, I told my friends that you should go to bed early. The other person will say, I'm not afraid, I have lamer. Still this conversation, alas, Lamer didn't save my dark circles either. The purpose of this copy is to make your eye cream equal to staying up late artifact.
9. Young, make yourself young.
This is a repetitive copy, and the repetitive message "youth" is the content to be emphasized. Repetition has two main functions, one is to strengthen memory, and repeated mention will enhance memory. The second is to deepen the understanding of information. For example, self-discipline gives me freedom.
10, I hope you look good without makeup.
This expression is very gentle and the copy is very clever. It doesn't hurt consumers, but it can convey the information that needs reminding. Another small insight is to find the essence of the problem. If you want to be beautiful, you need to be beautiful before and after. You can't just rely on beautiful pictures and makeup. You should take good care of your skin. Just as you can't rely on a beautiful skirt, you must exercise your S-shaped figure.
Finally. In addition to basic skills, writing a copy is more about careful observation and careful experience of life. Express your thoughts in a better way.
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