For festivals like the beauty salon promotion plan book 1, activities must attract competitors by surprise, but at the same time, they also need sincerity to retain customers. Therefore, the theme of this Women's Day xx beauty salon is determined as follows:
I know your beauty.
Activity time: March 10- 15.
Target audience: women
Activity planning: extend the activity time to 10 day, and warm up three days in advance. Through various advertising programs, let the customer groups suitable for you know the intensity of an activity, set up surprise items at the activity site, keep customers' appetite, and let consumers want to see it on the day of the activity. But also new products can be launched on the same day to achieve the purpose of promotion.
Use more female elements in activities, so that women can feel their own special festivals, so that customers entering the store can form a certain emotional voice.
Purpose of the activity: attract new customers, maintain old customers, enhance the popularity of beauty salons, accumulate good consumer reputation and create a fiery consumer atmosphere.
Second, romantic women's day, be sure to dress yourself up.
Activity time: March 5 -8.
Target audience: women
Activity planning: March 8th is a special day. You can use your birthdays, including your husband's, children's and your own, to come to the beauty salon and enjoy the lowest discount. You can fully enjoy your distinguished status on March 8th Women's Day, and you can also get customized March 8th gifts on that day. Women who don't have birthdays on March 8 can also enjoy the buy one get one free activity as long as they bring their girlfriends. As long as they participate in live interactive activities, you can also get a surprise prize worth 520!
Purpose of the activity: to benefit female consumers, make full use of women's lively love to take advantage of small things, and attract consumers to wait and see. The activity of buy one get one free can induce old customers to bring their relatives and friends, so as to achieve the purpose of bringing old ones with new ones.
Third, la vie en rose is always accompanied by happiness.
Activity time: March 8-March 15.
Target audience: new and old customers of beauty salons.
Activity content:
Beauty salons are women's world, and many women come to beauty salons for nursing. Of course, female friends want to show their heads in this flower gathering place, or witness their gorgeous turn, which just encourages consumers to participate in this activity.
Submit your most satisfactory photos to the beauty salon and write down your feelings about beauty. Every customer who participates in the activity can get a gift worth 388 yuan from the beauty salon. The registration date for the event is March 8 to March 12, and the voting time is tentatively 13 and 14. The winners will be announced on 15. You can pay attention to the official WeChat or Weibo of the beauty salon.
The activities are divided into 1, 2, 3 and other awards, and two first prize winners can get a free facial maintenance card for half a year in the beauty salon. Five second prize winners can get a beauty salon skin care set worth 1888 yuan. Third prize 10 free experience card.
Fourth, make you beautiful and make your man move.
Activity time: March 8-10.
Target audience: women
Activity content:
About 1 month, you can get all kinds of prizes when you spend all your money in 280 yuan in xx beauty salon. If you want to win all kinds of awards, it depends on whether you abandon the small and be lenient.
Top matching scheme: give away 1 advanced whitening emulsion with consumer vouchers;
Top-level plan: abandon the small Boda, give up the gifts, participate in the card scratch lottery held by the beauty salon, and surprise men's hearts. This is the top-level plan.
Prizes are divided into: DVD, electric shaver, pocket radio and camera.
Beauty salon promotion plan 21. Theme of the event
Tanabata together, the beauty of makeup is endless.
Second, the activity time
Xx month of 20xx to August of xx year.
Third, the object of the activity
Beauty salon customers aged between 23 and 45 (male or female);
Four. Contents of promotional activities
(A) Tanabata special package activities
During the Valentine's Day activities on Tanabata, all men can buy a special gift package (RMB ￥xxx) for their wives (girlfriends) in the beauty salon to fully express their love and thank their wives (girlfriends) for their support and help over the past year. At the same time, beauty salons can also promote "couples enjoy preferential activities" to customers.
(2) Tanabata Beauty Card Activities
During the Valentine's Day activities, beauty salons can offer discounts on Qixi Maxim Card. Men or beauty salon customers can enjoy a 10% discount when purchasing this card.
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. Send the designated person a bouquet of flowers (1 1, color of your choice) and a box of exquisite chocolates on xx August.
5. Give a man a belt (or shirt or wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "love story selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Verb (abbreviation of verb) activity promotion
1. Promotion time: one week before the event.
2, propaganda means: a, send a single (theme: such as a letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;
Remarks on intransitive verb activities
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * to promote, enhance the influence of the event.
Beauty salon promotion plan 3 I. Theme of the event
Your youth, my happiness.
Second, the purpose of the activity
1. Beauty salons add new customers through Valentine's Day activities on Tanabata.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
20xx x month xx-20xx year x month xx day
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy a 28% discount.
3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.
4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.
6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx, xx, xx -xx, xx, xx.
2. Publicity methods:
There are two beauty salons in Yi Labao in front of the beauty salons, which have the details of Valentine's Day activities.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.
Remarks: This scheme is for reference only and edited by Pritisha. The specific promotion content and implementation details should be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Beauty salon promotion plan book 4 activity theme:
Be grateful to have you and give back the truth.
The theme of promotional activities before and after Thanksgiving must be clear. Since it is to be grateful, it can be an opportunity for beauty salons to thank new and old customers for their support to the development of beauty salons, or it can be an opportunity to thank new and old customers. As the organizer of the annual gratitude feedback activity, beauty salons must reflect the preferential strength of this activity, so that customers can really enjoy the tangible benefits of beauty salon promotion activities.
Activity 1:
On the day of the event, the beauty salon can provide a free lottery for the top 20 customers who enter the store. Customers who participate in the lucky draw will be guaranteed to win 100%. Considering that such preferential activities may cause customer commotion, customers who spend a certain amount in the store can also enjoy the lucky draw on the day of the activity. Generally speaking, if customers win prizes such as vouchers in the lottery, their mood is not as good as when they have cash in hand. Therefore, when setting the prizes in the lucky draw, you may wish to consider cash back on the spot, but the face value of cash is different.
Activity significance
As soon as the news of the beauty salon lottery is released, customers' attention will focus on the beauty salon's gratitude activities. If customers enter the top 20 beauty salons on the day of the event, they are likely to spend money in beauty salons. On the one hand, this activity embodies the theme of gratitude activities in beauty salons. On the other hand, the Thanksgiving promotion activities of beauty salons have been well publicized.
Activity 2:
On the day of the event, any customer who brings his relatives and friends to the beauty salon for consumption can experience a local nursing program for free, and the customer's consumption will also be exchanged at a low discount. At the same time, if customers can spend all the money in the beauty salon on the day of the event, the beautician in the beauty salon will help customers realize several small wishes. For example, create a new look for customers' relatives and friends, or provide a free experience for customers' relatives and friends.
Activity significance
If Thanksgiving activities are to be meaningful and promote customers' consumption, customers should feel that the value of Thanksgiving promotion activities in beauty salons is reflected. Not only let customers enjoy the preferential activities provided by the beauty salon, but also let customers' relatives and friends experience the intimate service of the beauty salon. This is also an opportunity for beauty salons to face a larger consumer group. Only by allowing more customers to recognize the services of beauty salons can beauty salons have more room for development.
Activity description:
In order to ensure the smooth development of the 20xx Thanksgiving promotion activities in beauty salons, beauty salons should pay attention to every link of the activities and make corresponding preparations in advance. Let everyone enjoy the thanksgiving feedback activities brought by the beauty salon!
Beauty salon promotion plan book