Tims is a national coffee brand with a higher market share than Starbucks. It is famous for its cheap coffee and doughnuts. Its brand logo is a red maple leaf with strong Canadian characteristics. Tim Horton entered the China market on 20 19.
Characteristics of Tiems Coffee
In addition to freshly ground coffee and regular espresso such as latte and cappuccino, Tims China has also made some localized attempts, such as milk coffee and fruit coffee. Besides drinks, Tims China's products also include warm food and bagels made in the kitchen, which are between Starbucks and fine coffee. Different from the positioning of Tim Hortons as a Canadian citizen, such pricing is slightly high-end in China, which will become the bottleneck of its competitiveness.
Reference to the above content: Baidu Encyclopedia-Tim Hortons