Food packaging usually has several trade secrets:

1, the container has less capacity and less contents, but it should feel great in appearance. If you think this bottle contains a lot of juice, it's a good deal to buy. In this way, merchants pack little juice, but make customers feel a lot.

The kettle is different. It should feel small, but it should hold a lot of boiling water.

2. Food pays attention to "color, fragrance and taste". Fruit juice packaging should make customers have an appetite and a desire to buy at first sight.

Then, pay attention to the design of juice packaging. We should present the "color, fragrance and taste" of juice through the colors, patterns and words of the patterns, and with the help of graphics or other patterns, customers will associate the taste and fragrance of juice when they see the packaging, thus stimulating their appetite and then generating the desire to buy.

Nowadays people pay attention to health, environmental protection and nutrition.

The packaging of fruit juice should be expressed by patterns and text descriptions, such as the nutritional value of fruit juice, green food and so on.

4. Design packaging for consumer groups.

The main consumer groups of this fruit juice should be well positioned, that is, children or young people or girls or the general public. After positioning the main consumer groups, the shape should be particular. For example, if children are the main consumer group, the shape can be designed in the shape of a fruit.

For example, if it is apple juice, the packaging can be designed in the shape of an apple. This can increase some interest and improve customers' desire to buy.

In short, the packaging of juice should consider the promotion effect. And other packaging should pay attention to saving packaging costs.