First, aunt loves to pull home.
Many middle-aged customers like to go to beauty salons to chat. Most of these customers have good economic strength. Most of their children have been married at work, and chatting at home while maintaining health and beauty has become a special way for them to enjoy retirement. Therefore, these aunts and grandmothers like to chat with beauticians or friends in the same industry when they are in beauty care.
Second, white-collar OL does not like to talk about work
White-collar OL is a big consumer of beauty salons. Women in the workplace are usually busy enough to go to work, so they want to relax when they come to the beauty salon, so they don't want to talk about work, preferring to talk about women's fashion, beauty and skin care, emotional gossip and the like.
The topic of "liking" in beauty salons
1. Gossip and current affairs news
Entertainment gossip, current affairs news, food, and even TV dramas can all be said. When you are doing beauty, you are idle. Besides sleeping, customers are also willing to find some topics to kill time.
2. Family maintenance methods
If you want to be beautiful, you can't get the best effect by instrument massage or beautician massage. If the beautician can give some small ways to maintain beauty at home without spending money, then customers will gladly accept it.
3. Children and puzzles
Female customers who already have children are generally willing to talk to beauticians about their treasures. However, many beauticians are just little girls born in the 1990s, and this topic can only be touched upon. Older beauty clients often regard young beauticians as their juniors. When beauticians are confused, they are happy to help them answer questions.
The topic of "blackening" of beauty salons
1. cosmetic
"My cosmetics are all imported and developed by myself, which is unique in the market." The beautician began to sell cosmetics or annual cards when she was talking. This is how most people feel when chatting in beauty salons.
2. Call it "Sister" when you meet.
Call me elder sister when you come in, no matter how old you are. The last thing a woman wants is to expose her age, so a beautician who is always called "elder sister" may step on a "mine".
3. Personal privacy
Some beauticians are very curious about the privacy of customers' occupation and income, and customers are very disgusted with this. Emotional privacy can be discussed, but the chatterbox must be opened by the customer first.
4. Shortcomings of other beauty salons
While praising your own instruments and cosmetics, don't forget to comment on other beauty salons. This kind of competition will greatly reduce customers' goodwill towards this beauty agency.
Bian Xiao's summary:
Communicate with customers happily, make customers feel relaxed and comfortable, and the beauty effect will naturally get twice the result with half the effort. From the perspective of beauty merchants, once the feelings are in place, customers will have a high degree of acceptance of the products and services of beauty institutions, and it will be natural to apply for cards, do projects and buy products.
Chatting with customers happily is a technical job. "It is not easy to be an excellent beautician ... Some customers want to go to the beauty salon to have a rest and don't want to be disturbed during nursing; Some customers want to exchange some interesting topics with beauticians or consultants, while others want to gain high respect ... This requires beauticians or consultants not only to have professional knowledge and skills, but also to have certain psychological counseling and social skills. " This is written in the internal publication of a well-known beauty salon.