ASB's company tenet is "to bring you the most natural and simple taste of Taiwan Province Province and the essence of time accumulation, and give you the most natural and healthy gift."
Brand story:
A is "positive", indicating a positive attitude. S is the "sun", representing the positive energy of sunlight. B is "beauty" and stands for good health.
The aborigines of Changshou Village in Taiwan Province Province are surrounded by mountains and rivers, with fertile land and rich natural resources. The aborigines live in the sun every day and are called "celebrities who eat grass" because they collect food extensively.
Because people often eat fruits and vegetables, their average age is higher than that of ordinary villages. The founder of ASB found from the aborigines in Changshou Village that people originated from nature. Only by maintaining a positive attitude like aborigines and having more sunshine and positive energy in life will life become more and more beautiful and healthy, which is also the origin of ASB's name.