1. Unique product design: Small pot tea products are packaged in small pots, which are convenient to carry and store. At the same time, various tastes and formulas are very novel, attracting consumers' interest. Small pot of tea not only provides traditional tea, but also introduces fruit tea, milk tea, yogurt and other flavors to meet the needs of different consumers.
2. Social media marketing: Small pot of tea publishes rich and interesting content and interaction through major social media platforms, and flexibly uses platforms such as WeChat, Weibo and Tik Tok to attract the attention of young consumers and improve brand awareness and reputation.
3. Activity planning: Small pots of tea regularly carry out various activities, including festival activities, preferential promotions, etc. To attract consumers to buy and participate in the interaction. At the same time, small pots of tea are also combined with celebrity endorsements and shooting advertisements to increase brand exposure and word-of-mouth effect.
4. Store layout: The layout of small pot tea stores is simple and warm, creating a comfortable consumption environment and enhancing consumers' sense of consumption experience through quality service. In addition, the small pot of tea also adopts the network chain business model to create a national brand image and consumer groups.
To sum up, the small pot of tea has launched unique high-quality products through various marketing strategies, constantly enhancing brand value and influence, and has become a dark horse in the tea market.