How to name a company? 1. Shaping the image is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure their own market share, broaden the market, stabilize and attract many consumers, we need a hard commodity brand and a well-known enterprise name. 1, meaning beautiful, such as China Changhong Co., Ltd., Changhong's name means that after a rain, it is magnificent, the sun is the reddest, and Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has the reputation of "having a happy life and producing colorful products". 2, concise and easy to remember a good enterprise name, it will never be a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on. 3. A company name with good affinity can't give people a feeling of being too serious, nor can it give people a feeling of rejecting people thousands of miles away, but it should have affinity, which means that people have a feeling of being close and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A Poet in Xinghua Village originated from Tomb-Sweeping Day written by Du Mu in Tang Dynasty. Excuse me, where is the restaurant? The shepherd boy pointed to the poem of Xinghua Village. This kind of country interest gives the pedestrians on the road a sense of intimacy. Another example is Sichuan Tian Ge Group Company. Tian Ge was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a new one, which seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan shares, which makes people feel very intimate. Dabao Cosmetics Company is located in Beijing. Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers. Second, attract the name of the business In real life, a shop signboard with high generality and strong attraction is very important for the visual stimulation and psychological influence of consumers. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business. The name of the store should be considered from the following aspects: 1. The name of the store must be consistent with the goods it deals in. The name of a store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes. 2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity. 3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread. 4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju. There are mainly the following naming methods for shops: (1) Naming methods related to the nature of products, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E-clothes, ChristianRandPhillips Beauty, etc. (3) Names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities, etc.

Three, several types of enterprise names 1, through the land production enterprise names, such as Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company, etc. This naming is more important in China enterprises ... >>

In addition to novelty, conciseness and richness, the company must also inject some motivation, stand at the top of the market, walk in the forefront of the times, sing the future and lead the times. First of all, mainly consider the following aspects. 1. Components of enterprise name The complete name of an enterprise should include the following four components: indicating the area where the enterprise is located; The font size that reflects the personality of the enterprise; Reflect the characteristics of the product or industry; Represents an enterprise form. For example, Beijing Tianyu Advertising Co., Ltd.; Among these two names, Beijing stands for the region, Tianyu and Figg stand for the brand names of the two companies, advertising and dental clinic stand for the characteristics of products or industries, and limited liability company embodies the legal form of enterprises. Enterprises can adopt abbreviation in actual operation. Many of the names people see on enterprise doorplates are abbreviations of enterprises. For example, the above two companies can be presented as: Tianyu advertising company, or Tianyu advertising; Figg dental clinic, or Figg dental clinic. Start high: establish a good corporate image, starting with the name. Names must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; The name that gets there first and stands at the highest point can play a deterrent and * * * role, which can stir up a thousand waves with one stone, quickly open the market, win customers and stabilize consumers' psychology. For example, Shi Yuzhu's "Giant Group" and "Melatonin" brands are enduring with their unique characteristics. 2. The method of choosing the name of the enterprise should be innovative: a good name responds like a god, and things are smooth and silent. Corporate culture is a fresh culture, a fast-growing culture, a culture of wisdom and a culture that keeps pace with the times. The core driving force to support and lead the company culture is the company name. How dare you underestimate it? It is the company culture to stay young forever, build a lasting foundation and roll in financial resources. An old cow is a broken car. Ambiguous names can't turn the stone into gold, and they can't make money at all. For example, the brand "coco chanel" is still the embodiment of fashion and synonymous with fine products. Accurate positioning: ingenious conception and outstanding characteristics. A distinctive and attractive brand name should be able to reflect the advantages and characteristics of enterprise products in design and show special charm. Coca-Cola is a symbol of drink, culture and life, while Pentium, Microsoft, Intel and Lenovo are synonymous with computers. Kodak, a sound is film, Mercedes-Benz, BMW. It has something to do with cars. The context should be smooth, and the financial pulse should be smooth: the mountains and rivers are affectionate, the vegetation knows the meaning, everything is spiritual, and interaction produces benefits. The context is not smooth, the financial pulse is impassable, and the work is not good; If you can achieve this intention, you can advance and retreat freely and make money; The finishing touch is on the pulse, and you will know the rise and fall of your career; Wealth and context conflict with each other, and harmony becomes magical. With the arrival of the brand era, winning by image has become an idea. Regardless of individuals, companies, enterprises, real estate, etc. First of all, we must establish a good image, plan the second-to-none culture, stir up temperament and highlight personality, so as to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is the name of corporate courage, and it is futile to make the finishing point. 3. Precautions for enterprise naming In addition to the above precautions and methods, you should also pay attention to the following aspects: choosing a name you like will help motivate you and your employees to start a business; Avoid ambiguity and misleading words, pay attention to the multiple meanings of words, and prevent the selection of words with negative and adverse effects; We should determine the name as soon as possible and register the name in the industrial and commercial department quickly to reduce the probability that a good name will be occupied by others; Naming should consider the long-term development of the enterprise, which is conducive to long-term use and cannot be named arbitrarily according to short-term interests or interests. When your business grows bigger, the name will naturally become a brand and intangible asset, and it will not be cost-effective to change the name. 4.20 12 (1) How to name your own enterprise Consider the principle of enterprise naming. Enterprise name is one of the best ways to publicize enterprises and products. What can be brought into play and considered when naming is mainly the representative font size in the enterprise name and the part that reflects the characteristics of the product or industry. With the success of an enterprise, a good reputation can become an invaluable intangible asset. To this end, we can follow the following naming principles: easy to call, pleasant to hear, easy to write, easy to remember, unique and unforgettable, or impressed once; Concise, with as few words as possible, the probability of two words being duplicated is too high, and it is easier to pass the nuclear name by choosing four or three words; Try to make the name reflect the business, core products, values and corporate culture of the enterprise, so as to promote it through the name. ......& gt& gt

How to name the company? How to name a company with wealth?

In social life, we see a large number of industrial and commercial names, that is, shop names, enterprise names, product names, trademark names and so on. Most of these business names are thought up after people have racked their brains and carefully chosen words, because the appropriateness of business names is directly related to the business and image of businesses. As businessmen, regardless of capital size, they attach great importance to their names. A business name is a kind of business activity, so a business name should follow the business principles and be named according to its own business projects, commodities and consumers.

According to local conditions, it varies from commodity to commodity, which is the main feature of business names.

First, the name of investment promotion.

In real life, a shop signboard (shop name) with high generality and strong attraction is very important for consumers' visual stimulation and psychological influence. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business.

The naming of shops should be considered from the following aspects:

1, the name of the store must be consistent with the business goods. The method of store naming can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes.

2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity.

3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread.

4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju and so on. There are several ways to name a store:

(1) Naming methods related to product properties, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Drugstore, etc.

(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Ganlong Imperial Restaurant, E Yi, ChristianRandPhillips Beauty, etc.

(3) Names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities, etc.

Second, the name of the image

Shaping the image is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure their own market share, broaden the market, stabilize and attract many consumers, we need a hard commodity brand and a well-known enterprise name.

1, meaning beautiful, such as China Changhong Co., Ltd., whose name is Changhong, which means that after a storm comes a calm, it has a magnificent view, the sun is the reddest, and Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has a good reputation for a happy life and colorful products.

Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., the name Sanjiu, has many unforgettable meanings in ancient Chinese in China, implying unremitting pursuit. Jiannanchun Winery, named Jiannanchun, is full of spring, which means infinite spring machine.

2, concise, easy to remember a good corporate name, not a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on.

3. A company name with good affinity should not give people a serious feeling, not to mention a feeling of rejecting people thousands of miles away, but should have an affinity ... >>

How to choose a company name? 1. How to choose a name without duplicate names?

Giving a company a name is a headache for investors, and sometimes it is impossible for industry and commerce to pass more than a dozen names. Because of the registration data of Wuhan company

Bigger, some people have approved this name, but they have not registered it. We remind everyone that when approving names, try to use names with more than three words as font size, one for each name.

There must be more than one, so as to avoid duplication of names, rejection of newspapers, tossing back and forth, and delaying registration time and work efficiency. If your font size is the same as that of other enterprises.

Homophones and homophones also belong to the same name. Try to avoid this situation. )

I suggest my friends that the font size of the two words is not failing, but the probability is very small (almost only 1% passing probability). worker

The staff in charge of registration in the Commercial Bureau have to approve a lot of names every day. If you look at the prefix of two words, it will be less troublesome:)

Naming method: Wuhan (Hubei)+brand name+industry+Co., Ltd.

Third, the company name-a good company name is a cornucopia of wealth.

(1) The name is also productivity. As the saying goes: "If the name is not regular, it will not be smooth." For business operators, give

It is also important to give a good name to the product. The name is good, everyone likes it, consumers can easily remember it, and other production and operation have been added.

The link is also done, the product is popular and will soon become a brand. Therefore, it is not an exaggeration to say that "names are also productive forces".

Although the company name (trade name) is only a combination of several Chinese characters, it shows more than the inherent meaning of several Chinese characters. As a symbol of the company,

It stores information such as corporate reputation and market competitiveness of products. This makes it a carrier of goodwill, which has property value and also reflects the enterprise.

Our cultural taste embodies the cultural mentality and commercial pursuit of a specific era, a specific region and a specific group, and has potential cultural value. a piece of furniture

A company name with high generality, strong attraction and potential cultural value will have an impact on the public's vision and psychology.

. A company name with unique design, easy to read and remember, artistic and vivid can quickly grasp the public's vision and induce their strong interest and richness.

Rich imagination can leave a deep impression on it. Excellent company name has a great influence on establishing a good image of the enterprise and is an important part of the enterprise.

Form assets.

Some people think that naming seems insignificant compared with the investment in hardware such as technical equipment. However, countless times in the market reality

However, the lesson tells us that this seemingly insignificant link is often the key investment of intangible assets, which not only has a rate of return far exceeding expectations.

Yes, and it will affect the market value of tangible assets investment to a certain extent. Scientific and reasonable naming will make the overall investment of an enterprise exert its limit effect.

Yilai Look at the famous trademarks, Haier, Red Heart K, Wahaha, Robust, Exxon, Sony and Acer.

Good brands, etc., all benefit from attaching great importance to naming this investment link. The successful big companies in the world are all looking at renaming.

This investment link. For example, an American oil company invited experts from all walks of life to design a name that conforms to the customs around the world and the laws and regulations of various countries.

Home took six years, spent more than $65.438+0 billion, investigated 55 countries and regions, and finally selected a trademark from more than 65.438+0 million trademarks designed. This is the book.

Exxon, now its brand value has reached tens of billions of dollars. Other names such as "Sony" and "Acer" are also one.

Huge investment, of course, its final return is also quite rich.

But at present, many domestic enterprises lack this kind of investment consciousness in brand design. At least, in their minds, there is still a lack of "name"

This is the concept of productivity. They often treat it by slapping their heads or even drawing lots, which brings negative effects to the development of enterprises. Because in the beginning

Without carefully studying the knowledge of product and enterprise naming, many domestic brands have no characteristics, lack of individuality, and even have the same names, resulting in large-scale enterprises.

The greater the development, the more problems of the original naming investment will be exposed. For example, there was a saying in Guangdong: "There are cotton trees everywhere, and the Pearl River is here."

Mobility is everywhere,' Wuyang' runs all over the street,' Panda' is everywhere,' Triangle' is everywhere,' Diamond' is everywhere,' Yangcheng' is everywhere, and' Guangzhou' is everywhere.

Bottom harvest. "This is an accurate description of the phenomenon of the same name. In fact, there are many such phenomena in other places, such as Three Gorges.

How does Longhua Company get its name?

Popular. . . .

How to get the company name? People in China pay attention to auspicious names when doing business. It is also good to be lucky, or to be clear about what you are doing. Young people can have these conditions in fashion, and their names are not bad.

How to give a good name to the company? How to give a good name to a new company? This problem should be difficult to solve within the company! In particular, many company names must be registered and meaningful, which is more difficult. As the saying goes, "a business name rings, and gold is two thousand." As the first trump card for businessmen to win business, a good enterprise name is like a moving ballad, which moistens people's hearts many times, and also like a moving poem, which gives people the warmth of love and the enjoyment of beauty. Name is a symbol of self-creativity and wealth, and it is the basis for settling down and making contributions. As the saying goes: "The name is not right." For the company, a good name is also a very important link.

Those well-known enterprises and well-known trademarks all have a famous name, and the value of some names far exceeds that of "tiger balm". For example, the brand value of "Haier" has exceeded 100 billion US dollars, while the world-famous "Coca Cola" has exceeded100 billion US dollars. David Bell, an American economist, once said, "Enterprise name is the carrier of enterprise image and brand". And how to choose a good name is also very learned. A good company name should be obtained after repeated deliberation in sound, form and meaning.

For a company, although the name is only a combination of several Chinese characters, it should not only show the inherent essential meaning of several Chinese characters. As a symbol of the company's opening to the market, the name stores a lot of information about the market competitiveness, which can well reflect the company's strength and is a symbol of the company's boss's worth. How to give a good name to a company that can be registered? Here are some basic principles and ideas:

I. Matters related to the company name

1, the name should be pronounced clearly.

There are a large number of Chinese characters in China, and there are many similar pronunciations. Therefore, when naming the company name, we should try our best to avoid using some Chinese characters with difficult pronunciation or names that are difficult to read, especially some flat characters that are not well matched, homophones are combined with homophones, and the meaning is indecent or unclear. How can I get the best pronunciation? This problem has the rule of "rhyme" in China's ancient poems. So chapters are classified according to the similarities and differences of vowels. The pronunciation of vowels is divided into one category, called rhyme, also called "rut", and the syllables of vowels are divided into thirteen categories, which makes the pronunciation have certain rules to follow. This method is called "rhythm" and "thirteen ruts" Thirteen strokes are classified as: (1) East: Middle East rhyme, including Song, Gong, Weng, Kong, China, Bang, etc. 13; (2) West: knowing phonology, including full stop, low, wife, west, machine, ladder, etc. 13; (3) South: dry rhyme, including cold, silkworm, return, difficulty, talk, noodles, etc. 13; (4) North: black and white rhyme, including 13 characters such as special, gram, music, virtue, fu and calligraphy; (5) Hangzhou: strong yang rhyme, including wolf, yang, Tang, Chang, Niang, Huang, etc. 13; (6) Wave: breaking the rhyme, including Song, Goose, He, Duo, Ke, Ke, etc. 13; (7) Chen: The rhyme of human beings includes words such as ethics, wind, success, Teng, gen and sound. 13; (8) Relocation: fairy rhyme, including heaven, doubt, firmness, bumps, smoke, first class 13; (9) Deficit: grey and ethereal, including the words 13, such as destroying, blowing, threatening, chasing, pushing and piling up; (10) Ku: Gusu rhyme, including Du, Hu, Chu, Wu, Shu, Fu, etc. 13; (1 1) give: iron Xie Yun, including knot, heat, test, tongue, music, substance, etc. 13 words; Pai (12): Huailai rhyme, which contains the words 13, such as talent, guess, worry, open, buried, sub, etc. (13) Kua: Cloud, with or without. 13, He, Hua, Grasp, Pull, Hua and Cha. Among the above thirteen rhymes, different rhymes have different pronunciations, which makes people feel different. When naming a company, we should choose appropriate syllables and words to rhyme according to the characteristics and overall structure of the company.

2, the number of words should be as small as possible.

According to the current practice of some company names, many company names are between 2 and 5 words, but if it is difficult to register a successful company name, you can add some words appropriately. According to relevant information, someone once did an experiment with shorthand equipment, which asked people to listen to advertising words for one thousandth of a second or two thousandths of a second to test how many words they could hear and understand during this time. The results show that ordinary people's memory is limited to five words, because the names of some companies are better within five words.

3. Avoid using obscure words.

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How to choose a company name;

First of all, the five elements of enterprise name should be prosperous, and the five elements of enterprise name can be divided into internal wealth and external wealth;

Second, mathematical choice: the mathematical choice of enterprise name is based on the total number of strokes of the full name of the enterprise, and the mathematical choice of name should be auspicious;

Third, the pronunciation and meaning of named words are better: avoid using polyphonic words, radical words, obscure and unlucky words and similar words;

Four, the name of the enterprise should also follow the commercial principles, according to their own commercial projects, commodities, consumers, commercial characteristics and other naming. ：

How to choose a company name? From the point of view of your birthdays, you like to use what the five elements lack, and then make up according to the five elements mathematics and strokes.

How to name a company's stores is the soul of an enterprise. A good brand can be seen from its name. Now more and more successful people put brand creation in the first place, which is also the reason why brands such as Coca-Cola and Mercedes-Benz are valuable.

People are anonymous, so are goods, especially enterprises. A good name has a successful "gene" in the previous plane, and the success of "beautiful air conditioning" is very convincing. The original ordinary two words, just because of the phrase "life is beautiful", suddenly played the role of finishing touch, and also brought the distance between merchants and consumers closer. So is "36 1 degree". As we all know, the circumference is 360 degrees. Just one more degree, the biggest is the biggest, the smallest is the smallest, and the simple and clear meaning is very profound, so you can't help it.

Mr. Zhao is a private mine owner. On that day, the author was asked to tell his business. According to his name and the location of the mine, the author named it "Dongzhan Mining". The five elements of "Dongzhan Mining" belong to gold, which is consistent with the five elements of copper mine. Mathematically, it means: "Where there is a will, there is a way". The word "East Exhibition" has the meaning of rising sun and bright future, and there is much to be done in the exhibition.

The sun rises in the east and flies high. Wilderness is crossed by people, and industry is cultivated in diligence.

Ms. Liu is in the chemical fiber business and has been losing money for several years. Last year, I asked the author to change her company name. When the author read her eight characters and told her to prevent fires, Ms. Liu said with a wry smile: "I lost a fire in the first year of my business, and I haven't recovered yet!" The author comforted her a few words, and then named her "Yuan Xincheng" according to the word "Yuan" in her name, which was very satisfactory. Honesty is the foundation of foundation and management. Adding a word "far" in front of it makes the original serious word "sincerity" glow with vitality at once, revealing a sense of movement in silence, and considering the name of the operator, it can be said that it is the best of both worlds. The mathematical meaning of the name "Five Elements" is: "Blessed and auspicious, smooth and profitable", and the five elements belong to wood, which is in line with the industry they operate.

Commercial shops are also inseparable from the embellishment of good names. In order for consumers to choose first among many stores, names are very important. In Xia Yue in 2008, Tucki, a young beautician, came here and asked the author to give a name to the beauty salon that is about to open. According to the five elements of beauty industry, the author named his shop "China Image". There is no such familiar word as "beauty" in the name, but it can make people know the industry at a glance, elegant and refined, in line with modern aesthetics. Nowadays, "China Image" has become the largest beauty salon in this city, and Tucki beauticians have also become role models for many young people to start businesses.

Some commercial shops have excellent service and location, but the business is not good, which is more related to the name. This is the case with Mr. Qi, who runs a pharmacy. In 2009, he opened a medicine supermarket near the city center, and saw that several shops nearby were booming, but his business was empty. Mr. Qi was in a hurry, and he went to Feng Shui master Fu Zhucai, but the result was little. Mr. Qi found the author through a friend and asked him to visit his shop. The author took the necessary tools such as compass and measuring ruler, thinking that it must be a very complicated reason, but after turning around, I didn't find anything wrong. Finally, I fixed my eyes on the plaque and immediately understood the reason. When the author told him that the question was the name, he was surprised to ask the author, "Is the name also related to business?" The author smiled: "Not only there is, but also it is big!" " Mr. Qi is puzzled! The author went on to say: "The customers of the pharmacy come because of their health. Some people may be heartbroken because of their illness or the illness of their relatives and friends. However, your store name "Roy" means making money. Maybe you chose this name because you were eager for money, but you forgot the taboo, because your "expanding your own financial resources" may be based on the suffering of others! " It can be seen that Mr. Qi's face is somewhat unnatural at this time, but the author continues: "Because of this, the distance between consumers and businesses has been pulled open, which directly affects your business. Not only that, the color of the signboard is not in line with the direction. Your shop is east-west, the western five elements belong to gold, and the color of the signboard is pure blue, and the blue five elements belong to water. How to make money in this situation? " At this moment, Mr. Qi suddenly realized and said, "Thank you for your advice, Mr. Chen. Would you please rename our store? " The author named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write a slogan next to the store: "Pukang ... >>