The first trick: give the customer a special birthday. At present, most of the customer files in beauty salons may have the column of customer's birthday, and certain measures will be taken to celebrate birthdays with customers, such as sending birthday cakes, flowers, items and discounts! As we all know, customers now have several beauty or health care cards in their hands, and they are likely to do health care or other projects in other stores. In this way, customers' birthdays are also recorded in the customer files of other beauty salons, and beauty salons will also send birthday cakes, flowers, items or discounts when customers celebrate their birthdays, so that for customers, "I am a customer or VIP in your store, it is appropriate for you to send something for my birthday", and even some customers will be greedy. Hey! People! This shows that if we continue to spend birthdays with customers in the traditional way, they can no longer satisfy their appetite, and their greed is infinite! We must find another way and find a unique way to have an unforgettable birthday for our customers! Emotional marketing is the development trend of our customer service! And how to make good use of emotional marketing, give more surprises and less satisfaction is our basic concept of serving customers! As long as we try our best to treat our customers with care and constantly create surprises and touches for our customers, your customers will never leave if they exceed 10! So how should our beauty salon give customers a meaningful and unforgettable birthday, surprise and impress them? Surprise way 1: At some time on the birthday, the customer can give back all the girls who come to accompany her to the beauty salon. "Customers treat the beauty salon to pay the bill" and "free for all" are implemented in beauty salons! Hold a birthday beauty party for customers in the beauty salon! Why are you doing this? Women, in particular, are generally vain and face-saving. The general rule of birthdays is to invite a group of sisters or relatives to have dinner at night, and then go to sing or other activities together! This shows that customers usually have no other programs before 6 pm. Can our beauty salon use this time to have an unforgettable birthday for its customers? In addition, if a client has a birthday, her sisters or relatives and friends will definitely give her some birthday gifts. Can our beauty salon make use of our resources and advantages to give back something to her friends? Isn't this the best way to satisfy customers' vanity and face-saving psychology? We can inform the customer only two days in advance, surprise him with specific operation methods, and let the store manager or beautician call the customer: "Sister *, where is it?" First of all, happy birthday to you! (customers will definitely say, thank you), hey, we sent you flowers and birthday cakes for your birthday last year, hey! I can't send it this year. These flowers are from your husband. If we send them, the situation will be even worse! Give you a birthday cake. As a result, there is not enough cake. What should I give you this year? It's killing us! Otherwise, you are also a VIP in our store. It has been arranged just now, and the customer has been closed by phone the afternoon after tomorrow. Will you be free before 6 pm on your birthday the day after tomorrow? Besides, so many of your friends have given you birthday presents, so there is nothing to say if you don't return. In this way, you can bring all the sisters who have your birthday with you to our beauty salon the afternoon after tomorrow. You treat us to the beauty salon, and the audience is free! You must come! Our guests have been turned away, and the dean will be angry if he doesn't come! "What are the benefits of doing so? This way of celebrating customers' birthdays is unique and novel, which breaks through the traditional way and can surprise customers! Second, it can satisfy customers' vanity and face-saving psychology in front of friends and sisters. Third, 70% of customers in beauty salons are recommended by old customers. Using this method, old customers can take the initiative to bring new customers. As long as the beautician is competent, several new clients can be handled! Surprise way 2: Two days before the customer's birthday, after the customer came to the store to finish the care, or after the customer brought his sister to the store to finish the above care, the music of the beauty salon's birthday blessing song sounded, and the beautician slowly came out with the birthday cake trolley, holding flowers, and all the staff sang the birthday blessing song together. What a surprise. If you were a customer, would you still be indifferent? Surprise way 3: the beautician should send a birthday card, write his own psychological words in a special way, and send special birthday wishes to customers! To be a shop, you must have "shop products". Customers celebrate their birthdays, beauty salons should celebrate their birthdays in a special way, and you should also have "personality". When customers celebrate their birthdays, beauticians should also send birthday wishes to customers in a special way (so that customers will be embarrassed not to buy products for customers in the future, which is what they want)! Now beauticians send birthday wishes to customers in the same way, sending messages or making phone calls. Similarly, you are texting and making phone calls, and beauticians in other beauty salons are also texting and making phone calls. There are countless birthday messages and phone calls received by customers on their birthdays. How will customers feel? Modern ways are becoming more and more difficult for people to feel. Customers will be particularly surprised and cherished when they send greeting cards that were used several years ago or at school and have not been touched for a long time! The specific operation method can be bought for 5 yuan. Go to the supermarket to buy a nice birthday card! Then write your birthday wishes on it with your heart (note that the more emotional the better). The version is as follows: * Sister: Today is your birthday. Best wishes for a happy birthday! I haven't written for a long time Today, I started to write my own psychological words, and suddenly I forgot them! Thank you again for your support and trust in my work over the past few years! Thank you for your concern and consideration! Far from home, I have no relatives and family around me, no friends' care and greetings, and your's support and trust. Your concern for me is particularly warm and cordial to me. I have decided from my heart that you are destined to be a noble person in my life! Thank you * elder sister! An unforgettable kindness! You are extremely important in life! It is my wish to bring you health and beauty! If you have any comments on my service, I hope you can give me more suggestions! I will continue to learn to make myself more professional, and I will make my skills more comfortable and considerate, in order to improve your sub-health state such as shoulder and neck pain that has been bothering you for a long time faster and better! If you feel satisfied, I hope you can share it with your sisters around you. I am willing to bring health and beauty to your sisters with the same attitude and service I gave you! Happy birthday to my sister again! Relax, relax! You are tired, too. It's time to rest! But you must also remember, don't overeat on your birthday, and don't drink alcohol if you are allergic to alcohol! Also, you often have toothache, so eat less ice! I wish my sister * more and more young and beautiful ~