Accurate strategic positioning determines the direction and characteristics of beauty salon management and is the first step towards success. Simply put, it is the specific operation of which projects and which are the core projects. The strategic positioning should be determined before opening, but it also needs to be continuously optimized and adjusted with the change of consumption environment in the course of operation. Strategic positioning is based on the analysis of consumption environment, including the investigation and analysis of consumer groups and business circles.

Second, a reasonable product structure.

A reasonable product mix determines the profit level of beauty salons. Generally, it includes product combinations of different brands, products of different grades and products of different categories. Some beauty salons often have problems in product collocation: the products in the store are single, and the products are often not accepted and recognized by consumers, and the management of beauty salons is passive; The grade of product structure is high or low, the product structure is particularly single or the categories are too messy, which does not meet the surrounding consumption characteristics, resulting in difficulties in subsequent operations and so on. Small and medium-sized beauty salon operators should make reasonable planning and combination of the brand, grade and category of their products.