The recruitment of new media operation jobs can be seen everywhere, which shows that enterprises pay more and more attention to new media jobs. This is a signal and an affirmation of the post of new media operation, which also creates the illusion that the post threshold of new media operation is low. Many people think that the threshold of new media is low and the treatment is good, so they switch to new media one after another, but they may not know that the entry threshold of new media is very low. As long as you can write articles and maintain accounts, it is basically a "handyman" job, but the real new media operation is by no means. The core focus of new media operation is "operation", but many new media operations still have a long way to go to achieve the position of "editing". Here Jin Borui Xiaojin talks about the overall idea of new media operation, hoping to bring you some inspiration. First, understand the whole marketing system, be familiar with the whole marketing system, and summarize the overall process of new media operation through online inquiry and industry information. Second, think deeply about the general direction 1, and position the company to open new media. If it is an e-commerce industry, it needs to focus on brand promotion or sales from specific products. 2. Determine the amount paid by the target group, age, geographical location and shopping time through product feature analysis. 3. Scenario analysis of the buying crowd: Through telephone call back or online chat tools, interview the buying crowd in different scenarios to decide to buy. For example, clear brands and products; Or when you need to buy such products, the products rank high and decide to buy them. Tagging: consumers are professionals or outdoor enthusiasts, otaku or friends, etc. : places they like to go in and out, areas of concern, etc. 4. Determine whether to push the content or meet the service needs to push the graphic content type for the target group, or just do a good job in query service or meet social needs. Three. Distribution channels and new media platforms other than Weibo and WeChat. There are Penguin media platform, today's headlines, UC subscription number, a little information, Sohu media platform, Baidu media number, pulse, certified qq space, second shot, Yingke live broadcast, Youku video channel, Tencent video personal channel and so on. Moreover, these platforms are recommendation mechanisms and there is no fan base requirement. Four. Activities (take official WeChat account as an example) 1. Main online activities: planning activities to explode friends circle. Wechat activities: such as Plato's APP personality test, general personality, paradise umbrella and other red envelopes: nothing is simpler and ruder than sending money. You can use Alipay password to make a red envelope. If it is an enterprise service number and has a certain budget, you can send a WeChat red envelope directly. Those who play this are "Nut Mobile Phone Delivery" and "Baidu Service Number". You can pay attention to their numbers and see how to send red envelopes. 2. Artificial offline activities: mainly giving gifts; Hold self-help meetings of offline training sessions: shopping mall wifi attention, WeChat free printer, etc. 5. Promotion 1, news source Promotion: Exposure and dissemination through press releases (People's Daily, Netease News, Vertical Health Website), self-media platforms (Today's Headlines, Sohu, Tencent Open Platform), WeChat Weibo and other social media 2. Video Title: Title TV, network variety show, film and TV drama brand advertisement implantation, and network big movie brand implantation. 3. Short video promotion: promote self-made videos related to brand culture or products on social media and short video platforms. 4.SEM search engine keyword bidding advertisement: search engine advertisement. 5. WeChat official account promotion: large-scale paid promotion or mutual promotion. 6. Social platforms: qq, Weibo, Momo, Momo; 7. WeChat group: Join other people's WeChat groups in large numbers, establish your own WeChat group, and skillfully promote it in the group. 8. circle of friends: establish a personal number and add a large number of fans; 9. Video platform: make or download your own video, add your own promotional information and upload it to 10. Search engine: You need to choose a good name and be the entrance of Baidu Know, Library and other search engines. 1 1, Q&A platform: Wukong Q&A, Weibo Q&A, Baidu Know, Zhihu Q&A, Soso Q&A, 360 Q&A, etc. 12, forum community promotion: Post Bar, Tianya Forum, Cat Puff, Xici,19th Floor, etc. 13, from media platform: Zhihu. Weibo headlines, etc. 14, Weibo platform: free blog promotion, paid fan links, hot search, topics, etc. 15, Encyclopedia: Baidu Encyclopedia, Wikipedia, 360 Encyclopedia, Sogou Encyclopedia, etc. , high weight, high ranking.