With the continuous development of China's economy and the continuous improvement of residents' income level, domestic consumers' concept of cosmetics consumption has been gradually strengthened. With the development of China market by big-name cosmetics companies in Europe, America, Japan and South Korea, the domestic cosmetics market has expanded rapidly.
According to Euromonitor's statistics, the scale of cosmetics market in China is increasing year by year in 2011-201-9, but the growth rate of market scale shows a trend of first decreasing and then increasing. The market size of China has increased from US$ 336,543,800 million in 2065,438+0 to US$ 73.2 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a great impact on the overall economy. In this environment, the scale of cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the unlimited potential of China cosmetics market in the future.
The number of consumers aged 25-29 is the largest.
In terms of the age structure of beauty and skin care users, 18-29 users account for about 50%, of which 25-29 users account for the largest proportion, accounting for 29.5%.
Women in the Z era are the main consumers of beauty and skin care products.
Generation Z was born in 1995-2009. It grew up in favorable economic conditions and rich material life background, surrounded by the Internet, instant messaging, smart phones, tablets and other scientific and technological products. They are young, ambitious, experience-oriented, with distinctive personalities and high consumption power, which has brought important impetus to China's new consumption and new economic development.
Judging from the gender structure of Z generation beauty and skin care users, in 2020, the proportion of women will reach 77%, occupying a dominant position.
There is little difference in the number of consumers in the first, second and third tier cities.
Judging from the urban distribution of beauty and skin care users, the urban distribution of beauty and skin care users is relatively balanced. Among them, first-tier cities account for the largest proportion of users, accounting for 23%, while second-tier cities and new first-tier cities account for the same proportion, accounting for 2 1.9% and 2 1.6% respectively.
E-commerce platform is the first choice for Z generation to buy beauty and skin care products.
Judging from the beauty purchase channels of Generation Z, more than 60% of Generation Z people have bought beauty and skin care products on the e-commerce platform in the last year. The beauty and skin care brand has its own brand flagship store on the e-commerce platform, and the offline beauty and skin care collection store has also built its own brand store on the e-commerce platform.
On the whole, Generation Z women are the main participants in the beauty consumption market in China at present, and the impact of the epidemic also makes Generation Z women more inclined to go online when choosing beauty consumption methods.
—— For the above data, please refer to the Market Prospect Forecast and Investment Strategic Planning Analysis Report of China Beauty New Retail Industry by Forward-looking Industry Research Institute.