1. Capital expansion leads to development stagnation. At that time, the success of Huiyuan Juice was the focus of attention. If we carefully study the reasons for the success of Huiyuan Juice at that time, we will find that Huiyuan Juice was so successful at that time because Huiyuan Juice was a company that was very good at self-marketing. Huiyuan Juice was willing to spend a lot of money to advertise on CCTV when its company's income was not particularly good, which actually laid the groundwork for Huiyuan Juice's subsequent failure.
Huiyuan Juice has been in a state of collapse since the merger of Huiyuan Juice and Coca-Cola failed. On the one hand, without the massive funds of Coca-Cola as the support, in fact, the supply of inventory is a marketing-driven model, which will face tremendous pressure. On the other hand, the original layout of Huiyuan Juice actually revolved around the logic that Coca-Cola would acquire, so it made a large-scale capital expansion. After the failure of Coca-Cola's acquisition, the final result is the result of these capital expansion, which makes the whole Huiyuan juice lose its development potential and even leads to the huge problems faced by the whole Huiyuan juice, which is completely the overall contradiction caused by excessive capital expansion.
Second, the development speed is too fast. For Huiyuan Juice, the rapid development in the past actually led to the lack of adequate development planning for Huiyuan Juice. What should enterprises do in the face of twists and turns and setbacks? In fact, Huiyuan juice has no idea, which also leads to a problem. It turned out to be a smooth sailing era. Once the past setbacks, Huiyuan Juice's original rapid expansion model will encounter great trouble. This huge trouble is not enough for Huiyuan Juice to solve the problem. Even Huiyuan Juice has no plan to deal with this emergency, and has never considered what will happen if the acquisition fails, which will inevitably lead to endless troubles for Huiyuan Juice.
Third, the company system is rigid. The enlightenment of Huiyuan juice to most enterprises is like this. A company is developing well. In a sense, it is not necessarily the level of the person in charge of your own company, but more likely that you have just met a tuyere and become a pig on the tuyere. Therefore, under such circumstances, when an enterprise has developed into a leader in an industry, it must be cautious. What should enterprises do if they encounter setbacks and emergencies? Is there a better way to solve the current problem? If this problem cannot be effectively solved, it may face even bigger problems. Therefore, under such circumstances, the case of Huiyuan Juice warns us that all enterprises need to prepare for the worst before losing, and then see what to do.