Off-season and peak season of skin care products
In the hot summer, perhaps to reduce sunlight exposure, perhaps because of the discomfort of high temperature, many women don't like shopping very much. As a result, the number of shop customers decreased, the sales of cosmetics and creams decreased, and the operating costs increased due to all-weather air conditioning, which made many cosmetics franchise store operators encounter the pressure of operating difficulties in the off-season.
However, the off-season does not mean that there is no market. Even in summer, the demand for skin care still exists, especially sunscreen, whitening, moisturizing, facial mask and other products. So first of all, we must determine the main products of the season and pay attention to them.
1, do a good job of displaying seasonal commodities in gold. The general principle of exhibition is to provide enough exhibition area to attract passengers, and ensure that the exhibition position is on a magnet point, and the goods should be fully displayed, so that customers feel that there are many products they need in your store. In addition, we should pay attention to the vividness of the display in the store. Such as product shelves, Batai display, POP display, etc.
2. Cooperate with various promotion methods. In addition to the usual discount sales, you can also use clever sales methods, such as buying skin care products to send professional skin care, buying skin care products to send professional skin care lectures to participate in qualifications, and buying skin care products to send umbrellas. , will make your store produce novel effects.
3. Abandon the concept of off-season and motivate employees. Only by eliminating the concept of off-season can we give ourselves spiritual support and work harder. In addition, the decline in sales always makes people feel frustrated. Under the influence of this bad mentality, not to mention not only failing to receive customers well, but attracting more customers.
At this time, some incentive methods can be adopted, such as increasing certain rewards to improve employees' interest and initiative in sales.
4. Implement sales promotion. A cosmetics store is essentially a place where goods are sold. Its core function is to provide customers with commodity services, provide pre-sales and after-sales services for old customers, and do a good job in follow-up services. At the same time, attract new customers with related free services and open up their own sales road.