The health care industry is composed of many marketing models, and the key word of the marketing model is sales, not other content. Therefore, from the standpoint of sales, no matter what kind of sales behavior, its core is enterprise products, which is an irrefutable truth. Therefore, no matter which country or region in the world's health care industry, as long as it is formal and legal, it must emphasize the product as the first core, and the employees in the health care industry complete the whole marketing behavior through the introduction and promotion of products and the final sales of products. Talking about the lack of products in the health care industry is actually equivalent to leaving the core connotation of the health care industry, which will make the health care industry a passive water and a tree without roots, which is difficult to carry out in practice; At the same time, leaving the sales behavior of products is definitely not a real health care industry.