1, why discount supermarkets are popular, because this is the "barbaric growth" pursued by capital. On the one hand, it is extremely high profit, on the other hand, it is a huge market. According to the consulting data of Ai Media, the total output value of snack food industry in China will exceed 3 trillion yuan in 2020. Even if only 3% of the inventory is calculated, the market size of the temporary food industry will be close to 654.38+000 billion yuan. The superposition of the two factors made the temporary food track full of "players" and quickly became the "darling" sought after by capital. In March this year, "Love Discount" completed tens of millions of angel rounds of financing, which was led by the only capital and followed by Zhong Ding Capital. As the current industry leader, "Haomai" has completed four rounds of financing, and its layout has begun to advance to domestic first-and second-tier cities. The crazy pursuit of capital is also reflected in the company valuation. Now the valuation premium is very high.
2. Yu Xin, a venture capitalist, said that since the beginning of this year, he has seen many startups on the track of temporary eating. After the brand effect, everyone's asking price was generally too high, so he decided to wait. "Every emerging industry has a stage of barbaric growth, followed by recession." According to Yu Xin, the current valuation of "good selling" has reached 500 million US dollars. "You know, it has opened more than 100 stores." At present, the "good selling" valuation of only a dozen stores has reached 654.38+0 billion yuan. In order to gain more capital attention and avoid falling victim to barbaric growth, the start-ups on the temporary food track are pursuing "differentiated" development.
3. Among them, "Elephant Life" originated in Nanjing, and has opened more than 20 stores in Nanjing, Hefei and Yangzhou. Different from "good selling", it focuses on the second-tier and below markets, chooses to open stores in the community, provides categories more suitable for household consumption, and improves the linkage rate. "It's like cutting off fresh Yonghui. The goal of' Elephant Life' is to become a new choice for family consumption on the basis of discounted products, "said Su Haihui, founder of the company. Coincidentally, "Love Discount" also focuses on community consumption scenes. According to Li Yue, the founder of the company, operational ability and interaction with consumers are very important to the sales of offline stores.