1. Franchisees don't have to worry about the supply of goods. Brand headquarters usually arrange the supply of goods, which makes franchisees feel at ease. There is no need to be afraid of the situation where there are customers but there is no product to offer them.

2. Franchise stores have headquarters brands, which means that they don't need to spend any publicity money, have brand awareness and won't have customers.

3. The headquarters will help franchisees, including technical training, store location, promotion arrangements, etc. It can be said that it is much easier than opening a shop by yourself.