First, the purpose and significance of activity planning
On the occasion of the opening of xx, the consumer-oriented all-round foot bath service place will be grandly opened, adhering to the highest service concept to open up the xx market, and secondly to realize the brand awareness of xx in the industry and open up a new world of xx in the industry.
Two. Time and place of activity
Activity time: 20xx year 65438+February.
Location:
Three. Object and scale of activities
The target of this activity is mainly aimed at middle and high-end consumer groups. Consumers who have business experience during the activity will become club members and potential consumer groups.
In order to show the enterprise qualification of xx, the site scale will be atmospheric and have visual impact. The forms will be novel and diverse, and emerge one after another.
Fourth, the way of publicity activities.
1, pre-media publicity
In the early stage of the opening activities, we conducted a one-month free publicity through the cooperative media of xxxx Etiquette Culture Communication Co., Ltd.-"Golden Page Navigation", and introduced the geographical location, service environment and supporting facilities of the beauty and bodybuilding club in detail, which achieved a wide publicity role in the foot bath industry.
2. Post-site promotion
Through the invitations sent to media friends, customers and merchants before the celebration, the arrival of these people has played a very good role in the wider promotion of our store during the event. At this time, coupled with the live performing arts activities, it attracted a large number of people, and sending them coupons or discount cards to attract people during the period also played a role in promotion.
Verb (abbreviation for verb) Organization and content of activities.
1, participating departments and personnel
Security department: responsible for on-site parking, order maintenance and emergency handling.
Performance Department: Performs according to the pre-customized program order, and is responsible for the smooth and orderly performance.
Etiquette department: responsible for guiding guests and cutting the ribbon.
Dance Department: Responsible for the debugging of audio and other equipment to ensure the smooth performance.
Logistics department: field staff, responsible for supervising and coordinating the work of personnel in various departments.
2. Construction and decoration of the event site
Off-site: balloons with banners flying in the air; The mascot waves to you warmly; Outside the building, there are big banners with the goal of "opening a good business" and preferential projects, as well as banners of suppliers and congratulations units; The entrance is surrounded by beautiful flowers, and the pillars in front of the door rise from the vines of the flowers. Secondly, set up high-precision ink-jet shop celebration signs. Miss etiquette issues company anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
On-site: the waiter is dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; The company's various promotional materials are easy to read; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs. Let customers enjoy the first-class service of xx from beginning to end and leave good memories.
3.( 1) Flag Raising Ceremony
(2) Congratulations on the grand opening ceremony (greetings from guests, units and relevant leaders present).
(3) The opening ceremony officially started, and the relevant leaders cut the ribbon (miss etiquette wore elegant dresses to help the leaders get in place).
(4) With the ribbon-cutting ceremony, the military band began to play beautiful welcome songs.
(5) After cutting, start the fireworks display ceremony.
Sixth, the performance process arrangement
At 9: 30, all staff will be present (Party A and the celebration company).
At 9: 40, the live gongs and drums team played a welcome song. The reception group receives guests and is responsible for distributing corsages, and plays cheerful music between performances.
9: 55 female singer (good start)
10: 00 Opening remarks by the host
10: 03 leader's speech. (self-arranged)
10: 06 leader's speech. (self-arranged)
10: 09 leader's speech. (self-arranged)
10: 12 leader's speech. (self-arranged)
10: 15 The host invited the leaders to cut the ribbon on stage.
10: 18 The host invited the leaders to take the stage to announce the official start of the opening ceremony, and the leaders cut the ribbon (at the same time, the band sounded firecrackers and paintballs soared).
10: 20 male singer singing
10: 25 Indian dance performance
10: 30 duet performance
Interaction between the host and the audience
10: 55 female singer singing
1 1: 00 National Dance
1 1: 05 male singer's dance performance
1 1: 10 Interaction between the host and the audience
1 1: 20 Modern Dance Performance
1 1: 25 duet performance
1 1: 40 male singer singing
1 1: 45 The host announced the successful conclusion of the opening ceremony of xx.