When many consumers start to watch live webcasts with their goods, more and more consumers find that the voice of each anchor will change greatly with the live broadcast. The frequent illness of live broadcast anchors does not mean that they don't care about their health, but the competitive pressure in the live broadcast industry is increasing. As long as you can't meet consumers every day, consumers may become fans of other anchors.
Every anchor is facing great competitive pressure, especially the price of goods is well known, and every consumer wants to get better sources of goods. When the supply and quality of an anchor cannot meet the needs of consumers, these consumers will go to other anchors or buy goods through other channels. A friend of mine especially likes shopping through webcasting. He believes that online live shopping can meet his demand for the quality of goods, and people can know the specific information of goods from the perspective of the anchor.
However, friends feel that the current online shopping environment has changed a lot, especially in the live broadcast industry and the choice of live broadcast products. Many anchors prefer to choose products with slightly poor quality and also want to keep the price to a minimum. In addition, these anchors have to face multiple choices, especially the selection of team spirit. When a person's mental state has serious problems, the whole person's spirit will also change greatly. Some anchors face great work pressure and physical illness.
It is not the anchor who gives up health for money, but the market changes every day. Now all major network platforms have developed the online e-commerce live broadcast industry, which has also led to great changes in all walks of life. In the past, goods with complementary prices and quality could be bought in physical stores, but after the market changes, people can know the real quality of goods through various channels. If the cost price of a commodity is maintained around 20 yuan, the anchor will get a commission of 20%, and the merchant will add a courier fee and profit fee of about 10%, resulting in a price increase of about 30% on the original basis. In addition, manufacturers' manufacturing costs and the cost of overstocked goods should also be included, resulting in the price of goods maintained around 35 yuan.
But every business will communicate with a large number of anchors, and they will give different prices according to their influence and ability to bring goods. If an anchor can help businesses sell 10,000 items, then businesses are likely to increase the anchor's profits and reduce personal profits. If a small anchor can only sell hundreds of goods every day, then the price of the goods that the small anchor gets is definitely higher than that of the big anchor. It's not that the anchor doesn't want to have a good rest for health, but that the market changes too fast. If you rest for about five days, maybe the fans will also drop and eventually lose their strong competitiveness.
Consumers should consider the price from the commodity itself, rather than just buying lower-priced goods. My friend is a girl who lives a special life. She will know the coupons of major online shopping platforms, and she can buy the most cost-effective goods at the lowest price through various methods. Over time, my friend's values have also changed a lot. She thinks expensive goods are not very cost-effective. On the contrary, she thinks that goods with low prices are of better quality. In fact, consumers should not only consider low-priced products. After all, it's worth it. Maybe the product you bought at an ultra-low price has serious quality problems.
Generally speaking, consumers should develop particularly correct values, rather than ignoring the final quality of goods because of their prices. I once bought a suit and trousers for more than 30 yuan. At that time, the anchor's eloquence in introducing suit pants was particularly good, and he felt that suit pants with more than 30 yuan could also achieve super high quality. Unexpectedly, the quality of suit pants is particularly poor, and this kind of suit pants does not modify the lines of the human body at all, and even makes people feel particularly obese. In addition to consumers, the competition among major anchors is fierce, and it is also necessary to enhance personal influence through different aspects, which eventually leads to frequent illness of anchors.