So as to obtain special tourism projects such as study art tourism, adventure tourism, marriage tourism and labor tourism.
In this situation, health tourism is gradually emerging, and qigong tourism, rehabilitation tourism,
Wushu tourism, fitness tourism, sports tourism and other sub-projects. Health tourism is a kind of tourism that not only achieves its goal.
Purpose, but also to achieve the purpose of fitness special special tourism projects. Tourists can travel while traveling.
Learning martial arts, qigong, medical academic exchanges and seeking medical treatment can make tourists travel.
During the trip, I not only learned about the traditional culture of China, but also learned some fitness methods.
First, the status of health tourism in China
According to incomplete statistics, Beijing, Shanghai, Wuxi, Jiangsu, Dalian, Liaoning, Hangzhou, Zhejiang and Anhui.
Temperature and temperature of Huangshan Mountain in Fujian, Wuyishan Mountain in Fujian, Changbai Mountain in Jilin, Wudang Mountain in Hubei, Lushan Mountain in Jiangxi and Yunnan.
Mountain, Baoding and Mengcun in Hebei, Songshan and wen county in Henan, Qingdao and Jinan in Shandong, Yueyang in Hunan,
Hundreds of hot tourist cities and scenic spots such as Changsha, Xiangtan and Zhuzhou have launched health tourism projects.
And it is in the ascendant.
1. Rehabilitation center becomes a shrine for healthy tourists.
In view of overseas people's love for Chinese medicine and qigong to strengthen the body and eliminate diseases, many Chinese medicine practitioners in China
Treatment, research institutions and rehabilitation sanatoriums have all cooperated with the tourism department to open up medical, dietotherapy and physiotherapy projects.
Tourism projects, vigorously develop healthy tourism food and medicine. , for foreign tourists to choose from, very popular.
At present, tourists visiting Shanghai can attend health lectures, visit the College of Traditional Chinese Medicine and learn Chinese herbal medicines.
Knowledge of acupuncture, massage and qigong. In Wuxi, famous doctors use traditional Chinese medicine to check the health of tourists.
And prescribe traditional Chinese medicine and prepare tonic; Imparting health care knowledge; Check the results of health care treatment, and put forward suggestions and precautions.
Interesting thing. Visitors can learn Tai Ji Chuan or Taijiquan and Qigong in Taihu Lake. Fishing in Taihu Lake; attachable
Receiving acupuncture, massage and massage treatment; Taste the medicated diet; Take a medicine bath, etc. In Beijing, there are white stone bridges for health care and rehabilitation.
Heart health care and treatment.
2. The scenic spot has become a paradise for health tourists.
People who have lived in the city for a long time are always eager to exercise in the fresh air of nature. And the famous
Garden scenic spots, nature reserves and summer resorts are famous for their fresh air, suitable climate and rich products.
The landscape attracts Chinese and foreign tourists. In this good environment, healthy tourism is booming. Mount Lushan
It is an ideal alpine climate convalescent area in China. In recent years, Lushan tourism department has introduced various rehabilitation physiotherapy and traditional Chinese medicine.
Medical itinerary (including qigong, acupuncture and massage, medical exercises, Tai Ji Chuan, traditional Chinese medicine, mineral spring bath, medicated diet, etc.). )
) supporting projects. In Qingdao, a coastal city, its rehabilitation center adopts China traditional Chinese medicine, Chinese medicine and acupuncture and massage.
Use Qigong such as medicated diet, Taiji Chuan, Taiji Sword, Baduanjin, Wuqinxi, and practicing eighteen methods to treat congestion.
Chronic diseases such as hypertension, coronary heart disease, stomach disease, cardiovascular disease and arthritis. If tourists want to master these treatments,
The mystery of the law will be carefully trained by professionals. For example, qigong therapy for fitness and weight loss can be learned in two weeks.
Yes
Martial arts school has become a place to attract healthy tourists.
In the tide of reform and opening up, the ancient Wushu Qigong Hall is not only full of youth, but also with its
Unique charm plays an important role in healthy tourism in China, attracting more and more overseas people and tourists. name
Wen county, which shocked China and produced many experts, is the birthplace of Chen Taiji's biography. Since 1983 was opened to the outside world,
Every year, a large number of foreign friends come here to study Tai Ji Chuan. Shaolin Wushu in Songshan Mountain is unique, especially in China.
The ancient and famous Wushu schools have attracted the attention of Wushu lovers at home and abroad. The relevant departments have
Five regular martial arts schools have been established here, enrolling students at home and abroad with more than 10,000 students. The state also invests.
On the east side of Shaolin Temple, there is a Shaolin Martial Arts School in Songshan Mountain. Now Shaolin Temple is famous for its martial arts, and it is smoked every year.
It attracted about 2 million tourists to visit here and made Shaolin Wushu go global.
The hotel will become a second home for healthy tourists.
Hotels and restaurants all over the country, especially those serving foreign tourists, are famous for their fixed places, high grades,
Taking advantage of receiving more overseas tourists, we will vigorously launch healthy tourism services, which not only meets the needs of Chinese and foreign tourists.
, and added new business projects for tourist hotels, expanding financial resources. Xiangshan Hotel at the foot of Xiangshan Mountain is not only based on
Its unique architectural style is famous overseas, and it is a special tourism project of "promoting the light of Chinese treasures".
It has attracted many overseas tourists. "Chinese medicine study tour" is on the eight-day agenda. Besides sightseeing, please visit China.
The medical association sent experts to teach the theoretical basis of traditional Chinese medicine, the theory of traditional Chinese medicine and the knowledge of medicinal diet, and taste the "Qing Palace"
During the dinner, there were not only brief introductions of common sense, but also allusions and anecdotes of court medicinal meals. "hit!
Practical tourism includes qigong fitness, martial arts fitness, Taoist health and longevity, and special function performances.
Eyes. In addition, "special medical tourism" also includes details such as "hemorrhoid medical tourism" and "China cosmetic tourism".
Second, some suggestions on developing healthy tourism.
1. Raise awareness and create a "soft environment" suitable for the development of healthy tourism.
China enjoys a good reputation all over the world in acupuncture, qigong and martial arts. We should combine this advantage to develop healthy tourism.
This is of great significance to the development of tourism in China. Its development will help to make full use of insurance in China.
Healthy tourism resources will further improve the structure of China's tourism products and enhance their attractiveness and competitiveness.
Force, which is conducive to the development of China's international tourism market. In addition, healthy tourism is mainly a combination of tourism and learning.
China combines martial arts, qigong, medical communication and therapy. To develop it, all departments and lines are needed.
The industry includes full cooperation of folk artists, groups, organizations and experts. How to make those who come here?
Domestic and foreign tourists are satisfied and need to strengthen the construction of "soft environment" for healthy tourism. "soft environment"
Refers to the tourism awareness, tourism policies and regulations relative to various tourism resources and tourism infrastructure. "Soft?
The formation and perfection of "environment" is one of the important factors to promote the development of tourism in macro-level, and it can also directly bring economic benefits.
Economic benefits.
2. Highlight the characteristics of "health care" and attract people with "specialization"
Maintaining the uniqueness of tourist destinations, that is, the differences in resources, culture, society and products, is the attraction of success.
An important factor for tourists. All countries, without exception, adhere to this principle when developing tourism, which is entirely based on this.
Physical characteristics to locate. China's health tourism products have their own unique advantages and should be deeply developed.
, not only to enrich the demand for tourism resources in China, but also to make healthy tourism products become the fist for China to attract international tourists.
The demand for the first product. Specific practices can generally be equipped with health care in various hotels, famous scenic spots and nature reserves.
Tourism projects. For example, Beidaihe, a tourist resort in the north, has opened up a service for overseas people and foreign residents.
The International Qigong Rehabilitation Tour, which focuses on Chinese personnel and their families, teaches various Qigong techniques and practices various traditions.
Medical measures. A Qigong calligraphy tour was held in Xingting, Shaoxing, Zhejiang, the holy place of calligraphy in China, to attract tourists.
Learn to apply qigong to calligraphy during the journey to achieve the dual effects of practice and learning. In Yunnan
In Wenshan and Yuping, Miao compatriots also listed the ancient Lusheng Boxing as a tourist reception performance and developed it.
It is refreshing to create a unique "Miao Wushu Tourism" and skillfully combine Lusheng dance with Miao boxing.
3. Highlight the overall image and carry out in-depth development
China's health tourism should focus on the whole, both in development and promotion in the future.
Image, the effect that the whole is greater than the sum of parts, will make China's health tourism products popular all over the world in the future.
New tourism projects. The development and utilization of tourism projects should be based on resource conditions. Chinese medicine is in China,
Qigong and Wushu are unique in the world. While developing them, we should also pay attention to their deep development.
Hair, which makes it more attractive. For example, in-depth development of Chinese medicine tourism projects can be carried out in tourism activities.
During the trip, famous doctors will be arranged to provide medical consultation, health examination, diseases and other services for the guests attending this tourism festival.
Services such as treatment; Ask experts to explain the series of health care products and food knowledge, and guide tourists to buy; Please travel.
Tourists have a "healthy and longevity feast". In conditional cases, organize tourists to visit the College of Traditional Chinese Medicine,
Chinese medicine hospital, and cooperate with the release of related movies and videos, so that visitors can understand the development of Chinese medicine in China. to win a high admiration
Our hospital cooperated with travel agencies to set up a rehabilitation base, and held training courses such as Qigong and Tai Ji Chuan.
Teach qigong, boxing and gymnastics therapy. For the guests who need treatment in China, the tourism service department can also contact them.
; Solve a series of problems such as medical treatment, Taiwan treatment and hospitalization.
4. Give full play to the role of travel agencies
Travel agencies are planners who arrange tourism projects for Chinese and foreign tourists, so the development space of healthy tourism is very large.
The degree depends on the participation, recommendation, publicity, promotion and deployment of travel agencies. Travel agencies should seize the opportunity.
On the basis of establishing a good cooperative relationship with Chinese medicine, martial arts and other related experts and famous qigong masters, we will develop additional needles.
A series of characteristic health tourism projects such as moxibustion, massage, Tai Ji Chuan and Qigong. At the same time, when choosing tourist routes
Leisure tourism, rehabilitation tourism, beauty tourism, traditional Chinese medicine tourism and medical academic exchange training can also be launched in due course.
Health tourism projects, such as training, combine health tourism with scenic spots, so that tourists can travel lightly.
I'm relaxed and interested. In addition, travel agencies should also train specialized health tour guides and provide perfect supporting facilities.
A set of services.