A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
How to open an emerald shop for 50 thousand yuan
First of all: positioning should be clear, there is a saying in business called "seven-point positioning, three-point management"; That is, what kind of business you want to do; Because customer consumption is divided into high, medium and low end, according to the consumption habits and spending power of the target customer group, make your business model, where to choose the site and what grade to decorate the store; What marketing methods are used; Product price; What kind of consumer demand; Wait; Basically, the low end depends on quantity, and the high end depends on quality and humanistic care; Be sure to do detailed market research in the early stage: including: product analysis; Consumer groups, consumer prices, consumption habits, their own advantages; etc
Secondly, according to the characteristics of the product, locate the needs of customers: jewelry and jade products themselves are not fast-selling products; It is not a necessity of life, but it is a decorative product to meet people's emotional needs; It is also one of the products that satisfy people to dress up for social status; Basically, customers who wear and buy jewelry and jadeite are mostly socially mature women; Therefore, plan for the needs of these mature women; Because people are more and more rational in today's society, people will not rashly buy goods they are not familiar with.
In particular, to open a tasteful jewelry and jade shop, it is necessary to pass the decoration atmosphere of the shop; The professional quality of the shopping guide allows customers to fully understand the attributes, species, bottom, color, industry, cotton and crack of jadeite; At the same time, through the circle marketing of cultural creativity, various characteristic cultural salons, "jewelry feng shui", "jade and health" and "jade and beauty"; You can also do some horizontal alliance business similar to mature women, such as: beauty salons, tea houses, etc.
Finally, team management. Future business competition is not product competition, but team competition. Scientific salary system, perfect organizational structure, distinctive marketing system and brand-new business model are the basis for opening a long-term profitable jewelry and jade shop. Therefore, all marketing is around people, but the most important thing is that the quality of products can not be poor, not shoddy. This is fundamental. Ruili International Jewelry and Jade School is aiming at the current economic situation in some quarters, launching some targeted practical courses to make friends who have already done jade business more handy; For some friends who want to change careers, they can quickly become experts.
I hope my answer can help you!